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Hydrexia Completes Historical Regional Maritime Shipment of Solid-state Hydrogen System

KUCHING, Malaysia, Feb. 12, 2026 /PRNewswire/ — Hydrexia Holding Limited (“Hydrexia”), a leading hydrogen technology solution provider, today announced the successful completion of a first-ever regional maritime shipment of its solid-state metal hydride hydrogen storage container (MHX).  The months-long maritime roadshow, which commenced in late September 2025, traversed several major seaports across Asia. Enabled by MHX, it marks the inaugural maritime shipment of soli-state hydrogen in collaboration with SEDC Energy Sdn Bhd (SEDCE), a subsidiary of Sarawak Economic Development Corporation in Malaysia.

This milestone represents a significant advancement for the hydrogen transport industry, underscoring the commercial viability of regional maritime hydrogen trade.  The sea shipment of hydrogen using MHX effectively mitigates risks associated with conventional hydrogen logistics, enhances transport safety, and reduces operational costs – positioning MHX as a critical enabler for cross-border hydrogen exchange.

“The successful roadshow has significantly boosted the confidence of potential regional off-takers in our product. Positive responses and feedback from our regional collaborators have been overwhelming,” said Alex Fang, the chairman and chief executive officer of Hydrexia. “This achievement reaffirms our commitment to delivering viable solutions that accelerate global hydrogen adoption by leveraging our unique MHX technology,” added Fang.

“This Proof-of-Concept (PoC) represents a crucial milestone as we progress into commercial negotiations with potential customers. Together with the successful roadshow, this initiative will open new market opportunities for Sarawak in the global hydrogen transport value chain,” said the SEDCE chief executive officer, Robert Hardin.

“We are very pleased to have collaborated with our partner Hydrexia and SEDCE on this roadshow,” said John Tay, chief executive officer of KPT Chemical Group Vietnam. “Hydrexia’s MHX offers unique advantages and serves as a pivotal enabler in our efforts to develop hydrogen-related businesses. This marks an important initial step in introducing advanced solid-state hydrogen solutions to the Vietnamese market and supports the future development of green hydrogen projects.”

“MHX stands out with its impressive ton-scale production capacity, which has the potential to significantly reduce hydrogen transport costs,” said Xin Zhou, the sales director at Hong Kong MomentuX Technology. “The successful regional maritime shipment further demonstrates its intrinsic safety and reliability.”

With the growing maturity of MHX technology and its readiness for commercialization, Hydrexia remains committed to serving regional and global customers by providing safe, efficient, and cost-effective solid-state hydrogen transport solutions—supporting the development of green hydrogen infrastructure worldwide.

About Hydrexia

Hydrexia Holding Limited is a leading integrated hydrogen technology solution provider with global presence. Hydrexia specializes in providing technology solutions for hydrogen production, storage, transportation, and end-use applications. Leveraging its solid research and development capabilities and industry-leading technology, Hydrexia aims to effectively address the technology and application needs across the global hydrogen industry value chain.

 

NYSE Content Update: Forgent Power Solutions, Post IPO, to Ring Opening Bell

NYSE issues a pre-market daily advisory direct from the trading floor.

NEW YORK, Feb. 12, 2026 /PRNewswire/ — The New York Stock Exchange (NYSE) provides a daily pre-market update directly from the NYSE Trading Floor. Access today’s NYSE Pre-market update for market insights before trading begins. 

 

Forgent Power Solutions to ring Opening Bell

Ashley Mastronardi delivers the pre-market update on February 12th

  • Markets are higher after mixed reactions to yesterday’s hotter than expected Jobs Report as the Bureau of Labor Statistics reported that the U.S. economy added 130,000 jobs.
  • Forgent Power Solutions (NYSE: FPS) is celebrating its early February IPO this morning with shares having jumped 22% since trading began.
  • Veradermics (NYSE: MANE) CEO Dr. Reid Waldman will join NYSE Live to discuss company shares popping more than 150% since pricing its IPO last week.
  • The NYSE announced the launch of the NYSE Texas Advisory Board, developed to support its mission of offering public companies a listing and trading venue centered within the Southwestern U.S.

Opening Bell
Forgent Power Solutions (NYSE: FPS) celebrates its recent IPO

Closing Bell
Veradermics (NYSE: MANE) celebrates its recent IPO

For market insights, IPO activity, and today’s opening bell, download the NYSE TV App: TV.NYSE.com

Brazilian bank AGI debuted for trade on Wednesday
Brazilian bank AGI debuted for trade on Wednesday

 

 

NYSE Content Update: Forgent Power Solutions, Post IPO, to Ring Opening Bell

NYSE issues a pre-market daily advisory direct from the trading floor.

NEW YORK, Feb. 12, 2026 /PRNewswire/ — The New York Stock Exchange (NYSE) provides a daily pre-market update directly from the NYSE Trading Floor. Access today’s NYSE Pre-market update for market insights before trading begins. 

 

Forgent Power Solutions to ring Opening Bell

Ashley Mastronardi delivers the pre-market update on February 12th

  • Markets are higher after mixed reactions to yesterday’s hotter than expected Jobs Report as the Bureau of Labor Statistics reported that the U.S. economy added 130,000 jobs.
  • Forgent Power Solutions (NYSE: FPS) is celebrating its early February IPO this morning with shares having jumped 22% since trading began.
  • Veradermics (NYSE: MANE) CEO Dr. Reid Waldman will join NYSE Live to discuss company shares popping more than 150% since pricing its IPO last week.
  • The NYSE announced the launch of the NYSE Texas Advisory Board, developed to support its mission of offering public companies a listing and trading venue centered within the Southwestern U.S.

Opening Bell
Forgent Power Solutions (NYSE: FPS) celebrates its recent IPO

Closing Bell
Veradermics (NYSE: MANE) celebrates its recent IPO

For market insights, IPO activity, and today’s opening bell, download the NYSE TV App: TV.NYSE.com

Brazilian bank AGI debuted for trade on Wednesday
Brazilian bank AGI debuted for trade on Wednesday

 

 

Ocean Tomo Releases 2025 Intangible Asset Market Value Study Results

50-year study of the US market and 20 years of foreign market data informs components of market value.

NEW YORK, Feb. 12, 2026 /PRNewswire/ — Global consulting firm J.S. Held announces the release of the Ocean Tomo Intangible Asset Market Value (IAMV) study. With this release, the study now reflects a panel of 50 years of data in the US market and 20 years of data in foreign markets.

50-year study of the US market and 20 years of foreign market data informs components of market value.
50-year study of the US market and 20 years of foreign market data informs components of market value.

The study examines the components of market value, specifically the role of intangible assets, across a range of global indexes. IAMV is shown as of calendar year end by subtracting net tangible asset value from market capitalization.

Commenting on the Components of S&P 500® Market Value, economic expert and study author Matthew Johnson observes, “the composition of corporate value has undergone a fundamental transformation over the past five decades.” In 1975, tangible assets—property, plant, equipment, inventory, and other physical capital—represented 83% of the market value of companies comprising the S&P 500 index, with intangible assets accounting for only 17%. By the end of 2025, this relationship had completely inverted: intangible assets now constitute approximately 92% of S&P 500 market capitalization, while tangible assets have been reduced to a mere 8%. Johnson adds, “This 75 percentage point shift represents what Ocean Tomo has defined as ‘economic inversion’— a wholesale transformation in the nature of value creation whereby economic worth has migrated from what can be ‘touched’ to what can be ‘thought’.”

The magnitude and implications of this transformation are comparable to the Industrial Revolution of the 18th and 19th centuries. Just as the Industrial Revolution fundamentally restructured economic activity from agrarian and craft-based production to mechanized manufacturing, the intangible revolution has redefined the sources and measurement of corporate value in the 21st century. Ocean Tomo Co-founder and J.S. Held Chief Intellectual Property Officer, James E. Malackowski observes, “While the Industrial Revolution required a century to unfold fully, the intangible revolution has occurred within a single human lifespan, with particularly rapid acceleration occurring in the 1985-2005 period when intangible asset market value increased from 32% to 79%—a remarkable 47 percentage point surge in just two decades.”

The 2020-2025 period deserves special attention: S&P 500 IAMV remained stable at approximately 90% despite the Federal Reserve implementing the most aggressive monetary tightening cycle in four decades. Dr. Nikki Tavasoli, PhD, shares, “Traditional financial theory predicts that intangible-intensive firms should be highly sensitive to interest rate changes due to their long-duration cash flows and limited collateral value.”  She adds, “The observed stability challenges this prediction and requires explanation, which we address in a forthcoming paper.”

In 2005, the IAMV study was expanded beyond the S&P 500 to explore the components of value in several key international markets. Stock market indexes from Europe, China, Japan, and South Korea were selected and analyzed to determine the comparable role of intangible assets.

To learn more about the 2025 Intangible Asset Market Value Study, download the report, visit: https://oceantomo.com/intangible-asset-market-value-study/

Ocean Tomo’s unique understanding of intellectual property (IP) value is driven by the firm’s engagement across all matters involving intangible assets, spanning strategic planning, investments, disputes, and transactions.  Litigation outcomes refine valuation methodologies, while advisory engagements are shaped by real-world insights from both the boardroom and public markets. Transaction outcomes—buying, selling, and licensing IP—validates strategic decisions and informs how IP is valued in practice. Ocean Tomo valuations used by IP owners to access capital provides insight on how financial institutions recognize IP as a bankable asset. This continuous feedback strengthens the team’s ability to deliver credible, actionable insights across all matters involving intangible assets.

About J.S. Held

J.S. Held is a global consulting firm that combines technical, scientific, financial, and strategic expertise to advise clients seeking to realize value and mitigate risk. Our professionals serve as trusted advisors to organizations facing high stakes matters demanding urgent attention, staunch integrity, proven experience, clear-cut analysis, and an understanding of both tangible and intangible assets. The firm provides a comprehensive suite of services, products, and data that enable clients to navigate complex, contentious, and often catastrophic situations.

More than 1,500 professionals serve organizations across six continents, including 84% of the Global 200 Law Firms, 75% of the Forbes Top 20 Insurance Companies (90% of the NAIC Top 50 Property & Casualty Insurers), and 71% of Fortune 100 Companies.

J.S. Held, its affiliates and subsidiaries are not certified public accounting firm(s) and do not provide audit, attest, or any other public accounting services. J.S. Held is not a law firm and does not provide legal advice.  Securities offered through PM Securities, LLC, d/b/a Phoenix IB or Ocean Tomo Investments, a part of J.S. Held, member FINRA/SIPC.  All rights reserved.

Media Contact
Kristi L. Stathis, J.S. Held, +1 786 833 4864, Kristi.Stathis@JSHeld.com, JSHeld.com

 

 

Ocean Tomo Releases 2025 Intangible Asset Market Value Study Results

50-year study of the US market and 20 years of foreign market data informs components of market value.

NEW YORK, Feb. 12, 2026 /PRNewswire/ — Global consulting firm J.S. Held announces the release of the Ocean Tomo Intangible Asset Market Value (IAMV) study. With this release, the study now reflects a panel of 50 years of data in the US market and 20 years of data in foreign markets.

50-year study of the US market and 20 years of foreign market data informs components of market value.
50-year study of the US market and 20 years of foreign market data informs components of market value.

The study examines the components of market value, specifically the role of intangible assets, across a range of global indexes. IAMV is shown as of calendar year end by subtracting net tangible asset value from market capitalization.

Commenting on the Components of S&P 500® Market Value, economic expert and study author Matthew Johnson observes, “the composition of corporate value has undergone a fundamental transformation over the past five decades.” In 1975, tangible assets—property, plant, equipment, inventory, and other physical capital—represented 83% of the market value of companies comprising the S&P 500 index, with intangible assets accounting for only 17%. By the end of 2025, this relationship had completely inverted: intangible assets now constitute approximately 92% of S&P 500 market capitalization, while tangible assets have been reduced to a mere 8%. Johnson adds, “This 75 percentage point shift represents what Ocean Tomo has defined as ‘economic inversion’— a wholesale transformation in the nature of value creation whereby economic worth has migrated from what can be ‘touched’ to what can be ‘thought’.”

The magnitude and implications of this transformation are comparable to the Industrial Revolution of the 18th and 19th centuries. Just as the Industrial Revolution fundamentally restructured economic activity from agrarian and craft-based production to mechanized manufacturing, the intangible revolution has redefined the sources and measurement of corporate value in the 21st century. Ocean Tomo Co-founder and J.S. Held Chief Intellectual Property Officer, James E. Malackowski observes, “While the Industrial Revolution required a century to unfold fully, the intangible revolution has occurred within a single human lifespan, with particularly rapid acceleration occurring in the 1985-2005 period when intangible asset market value increased from 32% to 79%—a remarkable 47 percentage point surge in just two decades.”

The 2020-2025 period deserves special attention: S&P 500 IAMV remained stable at approximately 90% despite the Federal Reserve implementing the most aggressive monetary tightening cycle in four decades. Dr. Nikki Tavasoli, PhD, shares, “Traditional financial theory predicts that intangible-intensive firms should be highly sensitive to interest rate changes due to their long-duration cash flows and limited collateral value.”  She adds, “The observed stability challenges this prediction and requires explanation, which we address in a forthcoming paper.”

In 2005, the IAMV study was expanded beyond the S&P 500 to explore the components of value in several key international markets. Stock market indexes from Europe, China, Japan, and South Korea were selected and analyzed to determine the comparable role of intangible assets.

To learn more about the 2025 Intangible Asset Market Value Study, download the report, visit: https://oceantomo.com/intangible-asset-market-value-study/

Ocean Tomo’s unique understanding of intellectual property (IP) value is driven by the firm’s engagement across all matters involving intangible assets, spanning strategic planning, investments, disputes, and transactions.  Litigation outcomes refine valuation methodologies, while advisory engagements are shaped by real-world insights from both the boardroom and public markets. Transaction outcomes—buying, selling, and licensing IP—validates strategic decisions and informs how IP is valued in practice. Ocean Tomo valuations used by IP owners to access capital provides insight on how financial institutions recognize IP as a bankable asset. This continuous feedback strengthens the team’s ability to deliver credible, actionable insights across all matters involving intangible assets.

About J.S. Held

J.S. Held is a global consulting firm that combines technical, scientific, financial, and strategic expertise to advise clients seeking to realize value and mitigate risk. Our professionals serve as trusted advisors to organizations facing high stakes matters demanding urgent attention, staunch integrity, proven experience, clear-cut analysis, and an understanding of both tangible and intangible assets. The firm provides a comprehensive suite of services, products, and data that enable clients to navigate complex, contentious, and often catastrophic situations.

More than 1,500 professionals serve organizations across six continents, including 84% of the Global 200 Law Firms, 75% of the Forbes Top 20 Insurance Companies (90% of the NAIC Top 50 Property & Casualty Insurers), and 71% of Fortune 100 Companies.

J.S. Held, its affiliates and subsidiaries are not certified public accounting firm(s) and do not provide audit, attest, or any other public accounting services. J.S. Held is not a law firm and does not provide legal advice.  Securities offered through PM Securities, LLC, d/b/a Phoenix IB or Ocean Tomo Investments, a part of J.S. Held, member FINRA/SIPC.  All rights reserved.

Media Contact
Kristi L. Stathis, J.S. Held, +1 786 833 4864, Kristi.Stathis@JSHeld.com, JSHeld.com

 

 

YY Group’s Director of Southeast Asia Ken Teng Receives HAPA Hospitality Service Entrepreneur Award

Recognition Celebrates Excellence in Hospitality Service and Leadership in the Malaysian Market

SINGAPORE, Feb. 12, 2026 /PRNewswire/ — YY Group Holding Limited (NASDAQ: YYGH) (“YY Group” or the “Company”), a global leader in on-demand workforce solutions and integrated facilities management (IFM), is pleased to announce that Mr. Ken Teng, Director of Southeast Asia for YY Group, has been presented with the Hospitality Service Entrepreneur Award at the HAPA Awards for Excellence 2026. The HAPA Awards are a recognized benchmark for service excellence in Asia, celebrating individuals and organizations that demonstrate outstanding leadership and innovation within the hospitality sector.

Mr. Ken Teng, Director of Southeast Asia for YY Group, receiving the Hospitality Service Entrepreneur Award at the HAPA Awards for Excellence 2026.
Mr. Ken Teng, Director of Southeast Asia for YY Group, receiving the Hospitality Service Entrepreneur Award at the HAPA Awards for Excellence 2026.

The award recognizes Mr. Teng’s role in transforming the Malaysian hospitality landscape through the YY Circle platform. By utilizing AI-driven staffing and digital solutions, he has effectively bridged the gap between hospitality providers and a flexible workforce, enhancing operational efficiency for businesses while creating significant economic opportunities for the local community.

“Receiving this recognition from HAPA is a testament to the hard work and dedication of the entire YY Circle team,” said Mr. Ken Teng. “Our mission has always been to empower the hospitality sector through technology and high-quality service. This award motivates us to continue innovating and providing exceptional value to our partners and users as we redefine the standards of the gig economy in Malaysia.”

This achievement highlights the growing influence of YY Group Holding Limited in the Southeast Asian market. As the company continues to scale its technology-driven human resources and hospitality services, this recognition from an industry authority like HAPA reinforces the group’s commitment to setting high standards in service and operational excellence across its regional footprint.

About YY Group Holding Limited
YY Group Holding Limited (Nasdaq: YYGH) is a Singapore-headquartered, technology-enabled platform providing flexible, scalable workforce solutions and integrated facility management (IFM) services across Asia and beyond. The Group operates through two core verticals: on-demand staffing and IFM, delivering agile, reliable support to industries such as hospitality, logistics, retail, and healthcare.

Leveraging proprietary digital platforms and IoT-driven systems, YY Group enables clients to meet fluctuating labor demands and maintain high-performance environments. In addition to its core operations in Singapore and Malaysia, the Group maintains a growing presence in Asia, Europe, Africa, Oceania and the Middle East.

Listed on the Nasdaq Capital Market, YY Group is committed to service excellence, operational innovation, and long-term value creation for clients and shareholders.

For more information on the Company, please visit https://yygroupholding.com/.

Safe Harbor Statement

This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the YY Group Holding Limited’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. These factors include, but are not limited to, (i) growth of the hospitality market (ii) capital and credit market volatility, (iii) local and global economic conditions, (iv) our anticipated growth strategies, (v) governmental approvals and regulations, and (vi) our future business development, results of operations and financial condition. In some cases, forward-looking statements can be identified by words or phrases such as “may,” “will,” “expect,” “anticipate,” “target,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to” or other similar expressions. All information provided in this press release is as of the date of this press release, and YY Group Holding Limited undertakes no duty to update such information, except as required under applicable law.

Investor Contact
Jason Phua Zhi Yong, Chief Financial Officer
YY Group
enquiries@yygroupholding.com

YY Group’s Director of Southeast Asia Ken Teng Receives HAPA Hospitality Service Entrepreneur Award

Recognition Celebrates Excellence in Hospitality Service and Leadership in the Malaysian Market

SINGAPORE, Feb. 12, 2026 /PRNewswire/ — YY Group Holding Limited (NASDAQ: YYGH) (“YY Group” or the “Company”), a global leader in on-demand workforce solutions and integrated facilities management (IFM), is pleased to announce that Mr. Ken Teng, Director of Southeast Asia for YY Group, has been presented with the Hospitality Service Entrepreneur Award at the HAPA Awards for Excellence 2026. The HAPA Awards are a recognized benchmark for service excellence in Asia, celebrating individuals and organizations that demonstrate outstanding leadership and innovation within the hospitality sector.

Mr. Ken Teng, Director of Southeast Asia for YY Group, receiving the Hospitality Service Entrepreneur Award at the HAPA Awards for Excellence 2026.
Mr. Ken Teng, Director of Southeast Asia for YY Group, receiving the Hospitality Service Entrepreneur Award at the HAPA Awards for Excellence 2026.

The award recognizes Mr. Teng’s role in transforming the Malaysian hospitality landscape through the YY Circle platform. By utilizing AI-driven staffing and digital solutions, he has effectively bridged the gap between hospitality providers and a flexible workforce, enhancing operational efficiency for businesses while creating significant economic opportunities for the local community.

“Receiving this recognition from HAPA is a testament to the hard work and dedication of the entire YY Circle team,” said Mr. Ken Teng. “Our mission has always been to empower the hospitality sector through technology and high-quality service. This award motivates us to continue innovating and providing exceptional value to our partners and users as we redefine the standards of the gig economy in Malaysia.”

This achievement highlights the growing influence of YY Group Holding Limited in the Southeast Asian market. As the company continues to scale its technology-driven human resources and hospitality services, this recognition from an industry authority like HAPA reinforces the group’s commitment to setting high standards in service and operational excellence across its regional footprint.

About YY Group Holding Limited
YY Group Holding Limited (Nasdaq: YYGH) is a Singapore-headquartered, technology-enabled platform providing flexible, scalable workforce solutions and integrated facility management (IFM) services across Asia and beyond. The Group operates through two core verticals: on-demand staffing and IFM, delivering agile, reliable support to industries such as hospitality, logistics, retail, and healthcare.

Leveraging proprietary digital platforms and IoT-driven systems, YY Group enables clients to meet fluctuating labor demands and maintain high-performance environments. In addition to its core operations in Singapore and Malaysia, the Group maintains a growing presence in Asia, Europe, Africa, Oceania and the Middle East.

Listed on the Nasdaq Capital Market, YY Group is committed to service excellence, operational innovation, and long-term value creation for clients and shareholders.

For more information on the Company, please visit https://yygroupholding.com/.

Safe Harbor Statement

This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the YY Group Holding Limited’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. These factors include, but are not limited to, (i) growth of the hospitality market (ii) capital and credit market volatility, (iii) local and global economic conditions, (iv) our anticipated growth strategies, (v) governmental approvals and regulations, and (vi) our future business development, results of operations and financial condition. In some cases, forward-looking statements can be identified by words or phrases such as “may,” “will,” “expect,” “anticipate,” “target,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to” or other similar expressions. All information provided in this press release is as of the date of this press release, and YY Group Holding Limited undertakes no duty to update such information, except as required under applicable law.

Investor Contact
Jason Phua Zhi Yong, Chief Financial Officer
YY Group
enquiries@yygroupholding.com

FIFA names Aleph exclusive partner for multimedia distribution and commercialization of the FIFA World Cup 2026™ in the Philippines

MANILA, Philippines, Feb. 12, 2026  /PRNewswire/ — Aleph, a global digital advertising company operating at the intersection of media and cross-border payments, said today that it has been appointed by FIFA as the exclusive partner to lead commercialization and multimedia distribution of the FIFA World Cup 2026™ in the Philippines.

The appointment designates Aleph as a single point of access for brands seeking advertising, sponsorship, and commercial opportunities across multiple media platforms in the Philippine market. In the Philippines Aleph also represents X, Pinterest, Reddit and TikTok amongst others.

Anna Dy, Aleph Country Head for the Philippines, celebrates this unprecedented opportunity for the market:

Football has officially moved from the sidelines to the center of the Philippine sports conversation. We are seeing a fundamental shift in fan culture, where digital content creation has become a primary way for fans to live and share the sport in real-time. For brands in the Philippines, this is a massive opportunity to connect with an audience that is more mobile, more expressive, and more invested in the game than ever before.”

During the FIFA World Cup Qatar 2022™, Asia achieved a digital streaming reach of over 1.19 billion[1]. As a FIFA Media Partner, Aleph is set to deliver an all-encompassing media rollout for 2026, providing coverage across free-to-air, pay TV, digital streaming, mobile, and video-on-demand.

Fans have been waiting  for almost four years for the FIFA World Cup 2026™. This will mark a historic first, featuring 48 national teams competing across 104 matches over 39 days of tournament. The FIFA World Cup 2026™ will be the last opportunity for fans around the world to see legendary players like Lionel Messi and Cristiano Ronaldo compete on football’s biggest stage.

Today’s consumers increasingly watch live sports while interacting on their mobile devices. Aleph sees a strong potential in bringing these parallel streams of attention together into a more connected experience. In fact, Asia was the region that led both share of video views (65.3%) and share of hours of video viewed (63%) for digital streaming and social media in the world during the FIFA World Cup 2022™[2].

Press contacts

Press@alephholding.com

About Aleph

Aleph is a global leader accelerating digital advertising, and fintech solutions across more than 130 high-growth markets. With 20 years of experience and exclusive partnerships with over 50 of the world’s leading digital platforms, Aleph connects media, payments, and local market expertise to enable platforms and businesses to grow and operate globally with speed and compliance. With teams in more than 90 offices worldwide, Aleph combines global scale with deep local execution. Beyond business impact, Aleph drives digital inclusion through its education initiative, Digital Ad Expert, recognized by UNESCO’s Global Skills Academy.

About FIFA

Since 1904, FIFA, the Fédération Internationale de Football Association, has served as the global governing body for football. FIFA oversees and promotes the development of football at every level, from grassroots initiatives to elite international competitions. FIFA also sets the rules of the game, ensures their consistent application, and works to advance the sport through innovation, education, and collaboration with the 211 FIFA Member Associations.

By organising iconic tournaments such as the FIFA World Cup™, the FIFA Women’s World Cup™ and the FIFA Club World Cup™, FIFA provides a platform for players to showcase their talent on the biggest stage and to help inspire billions of fans around the globe.

https://digitalhub.fifa.com/m/336c30db79dafa93/original/FIFA-World-Cup-Qatar-2022-Global-Engagement-Audience-Executive-Summary.pdf
2 https://inside.fifa.com/tournament-organisation/audience-reports/qatar-2022