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QATARI DIAR SIGNS STRATEGIC AGREEMENT WITH DAR GLOBAL TO DEVELOP TRUMP INTERNATIONAL GOLF CLUB AND TRUMP VILLAS, A BEACHSIDE ULTRA LUXURY COMMUNITY WITHIN SIMAISMA MASTERPLAN

DOHA, Qatar, April 30, 2025 /PRNewswire/ — Qatari Diar has signed an agreement with Dar Global to develop Trump International Golf Club Simaisma includes a luxury 18-hole golf course, golf club and an exclusive collection of Trump-branded luxury villas, as part of the landmark Simaisma coastal project located 40 kilometres north of Doha.

 

Trump International Golf Club & Villas
Trump International Golf Club & Villas

 

Occupying approximately 790,000 square meters within the broader 8 million square meters of Simaisma development, this collaboration will deliver a world-class 18-hole Trump International Golf Course, a Trump Golf Clubhouse, and approximately high-end branded villas overlooking the golf and the beach with direct access to beach and neighbouring anticipated luxury lifestyle destinations.

The larger Simaisma project, led by Qatari Diar, is set to transform Qatar’s eastern coastline and will feature a 650,000 square meters theme park (The land of Legends), tourism and hospitality zones, a yacht marina, beach club, and a curated mix of cultural, retail, and dining experiences.

His Excellency Abdullah bin Hamad bin Abdullah Al Attiya, Minister of Municipality and Qatari Diar Chairman, said: “We are delighted to partner with Dar Global to bring the prestigious Trump brand to Simaisma, reflecting our ongoing commitment to developing world-class urban projects that combine luxury with authentic Qatari identity. We are proud to add this landmark development to our growing portfolio — a distinctive addition that will enhance quality of life, elevate living standards, and support Qatar’s aspirations for sustainable development. Through this collaboration, we look forward to further strengthening Qatar’s position as a preferred destination for investment, tourism, and luxury living, both regionally and internationally.”

Eric Trump, Executive Vice President of The Trump Organization, commented: “We are incredibly proud to expand the Trump brand into Qatar through this exceptional collaboration with Qatari Diar and Dar Global. Trump International Golf Club Simaisma and our luxury villa community will reflect our highest standards of quality, prestige, and timeless elegance.”

Eng. Ali Mohamed Al-Ali, CEO of Qatari Diar Real Estate Investment Company, stated: “We commit to bringing the world’s leading brands and expertise to Simaisma, transforming our vision into a reality. Following the successful launch of Land of Legends, we are proud to introduce the Trump brand with the introduction of the Trump International Golf Club and the luxury villa community. With this new landmark, we are taking another major step toward delivering a world-class destination that sets new standards for luxury living and leisure along Qatar’s eastern coastline.”

Ziad El Chaar, CEO of Dar Global, added: “Dar Global is honoured to partner with Qatari Diar to deliver this iconic development. With the Trump brand’s global prestige and our deep expertise in creating world-class residential destinations, Trump International Golf Club Simaisma will raise the bar for ultra-luxury coastal living in the region.”

This partnership combines Qatari Diar’s leadership in large-scale national development with Dar Global’s international track record in branded real estate. The Trump-branded enclave will be a key highlight within the Simaisma project, reinforcing Qatar’s position as a global hub for luxury, tourism, and investment.

Disclaimer: Trump International Golf Club Doha is not owned, developed or sold by The Trump Organization or any of their current or former principals or affiliates. Dar Global PLC, the owner and developer of the property, uses the “Trump” name and mark under license, which license may be terminated or revoked according to its terms.

About The Trump Organization

For more than four decades, The Trump Organization has set new standards of excellence in luxury real estate development representing the highest level of excellence in Five Star Luxury Hotels, Championship Golf Courses, Global Realty Services, Residential & Commercial Buildings, Property Management, Entertainment, Dining, Retail and more. With this enduring commitment, The Trump Organization is recognized as the preeminent developer of some of the most valuable and prized luxury real estate assets in the world.

https://www.trump.com/trump-international-realty

About Qatari Diar Real Estate Investment Company

Qatari Diar Real Estate Investment Company was established in 2005 by the Qatar Investment Authority, the sovereign wealth fund of the State of Qatar. Headquartered northeast of capital Doha on the coast of the Arabian Gulf.

Qatari Diar is entrusted to support Qatar’s growing economy and to coordinate the country’s real estate development priorities.

About Dar Global

DarGlobal PLC is an international real estate developer specializing in exclusive luxury developments across the world’s most coveted cosmopolitan cities.

Catering to global citizens seeking prime investments, second homes, and luxury living, DarGlobal transforms real estate into economic catalysts, unlocking opportunities for both investors and the countries it enters.

DarGlobal has partnered with over 10 world-renowned luxury brands, including Trump Organization, Aston Martin, Automobili Lamborghini, Fendi, ELIE SAAB, Marriott Residences, Missoni, Mouawad, Pagani Automobili, and W Hotels. These collaborations offer unique investment opportunities in global cities, providing both wealth growth and protection.

Listed on the London Stock Exchange, DarGlobal goes beyond property development, it drives economic transformation by attracting international clients and Foreign Direct Investment (FDI). By injecting capital, confidence, and industry expertise, DarGlobal enhances local infrastructure while elevating the global appeal of each destination.

With a presence in 14 international cities across 9 countries, DarGlobal’s portfolio spans the United Kingdom, Spain, Greece, Saudi Arabia, the UAE, Oman, and Qatar.

Infographic: https://laotiantimes.com/wp-content/uploads/2025/05/qatari_diar_trump_int_infographic.jpg
Photo: https://laotiantimes.com/wp-content/uploads/2025/05/qatari_diar_dar_global.jpg
Photo: https://laotiantimes.com/wp-content/uploads/2025/05/qatari_diar_dar_global_1.jpg

 

Qatari Diar & Dar Global Partnership -Trump International Golf Club and Villas at Simaisma
Qatari Diar & Dar Global Partnership -Trump International Golf Club and Villas at Simaisma

 

His Excellency Abdullah bin Hamad bin Abdullah Al Attiya, Minister of Municipality and Qatari Diar Chairman and Eric Trump, Executive Vice President of The Trump Organization
His Excellency Abdullah bin Hamad bin Abdullah Al Attiya, Minister of Municipality and Qatari Diar Chairman and Eric Trump, Executive Vice President of The Trump Organization

 

Earth Month Incentive: BLUETTI Funds Transition Program for Gas Generator Users

BLUETTI Strengthens ESG Commitment with the New Clean Energy Subsidy and Apex 300 for Earth Month

LAS VEGAS, May 1, 2025 /PRNewswire/ — In the spirit of Earth Day, BLUETTI, a leading advocate for clean energy, is launching a new Clean Energy Incentive Program to encourage gas generator users to transition to more sustainable power solutions. This initiative makes clean energy more accessible while reducing both environmental impact and financial burdens on users. Complementing these efforts, the latest versatile BLUETTI Apex 300 offers a long-lasting power solution with a 17-year lifespan, further contributing to a greener future.

BLUETTI Unveils Clean Energy Subsidy and New Apex 300 to Power Green Living
BLUETTI Unveils Clean Energy Subsidy and New Apex 300 to Power Green Living

“Rising costs and climate pressure call for smarter energy choices,” said spokesperson James Ray. “BLUETTI believes in gentle, steady progress—this new initiative and innovation are our way of powering greener lives, a stronger nation, and a healthier planet for generations to come.”

Driving Greener Living
Clean energy sounds great, but the price tag often doesn’t. BLUETTI is here to change that—bridging the gap with durable, accessible solutions that make going green easier than ever. One simple start is the AC60 Solar Generator (Pioneer 50), now available at its historically affordable price of $269 after subsidy—an easy way to test the waters with clean energy, without major upfront commitments. With an IP65 rating, it’s fully water- and dust-resistant, and the 6-year warranty helps save on replacement costs. Featuring a 600W output and 1,200W surge capacity, it’s ideal for various outdoor scenarios.

For higher energy needs, the program also offers options like the 350W Solar Panel and AC200L Solar Generator. With regular solar use, households can offset up to 2 kWh of grid electricity daily, reducing about 600 pounds of CO₂ annually—equivalent to the impact of twelve mature trees.

Powering a Stronger Nation
A greener lifestyle builds a stronger nation. Supporting the national clean energy goals, BLUETTI is committed to helping households with smarter, more sustainable power through IRS Clean Energy Incentives. Under the U.S. Residential Clean Energy Credit, qualified systems like the AC500 Home Battery Backup are eligible for a 30% federal tax credit through 2032—making clean energy more affordable. Beyond essential backup, the AC500 is built for smart energy management. With 5,000W rated power and 240V output, it easily handles 99% heavy-duty appliances. Its real strength lies in long-term savings—cutting electricity costs through peak shaving and time-of-use optimization. It’s a future-forward solution where policy meets practicality, helping families and the planet thrive—together.

Nurturing a Longer-Living Planet
Sustainable living and resilient communities contribute to the vision of a longer-living planet. Yet ongoing challenges like frequent maintenance, noise pollution, and reliance on fuel make traditional generators a less-than-ideal solution for long-term use.

In response, BLUETTI offers more than just a cleaner energy alternative—it stands out for its commitment to sustainability and long-lasting battery performance. The latest Apex 300 Portable Power Station exemplifies this approach. With second-generation EV-grade batteries rated for over 6,000 cycles, it delivers up to 17 years of reliable use—almost double the lifespan of its class. Not only relieves users from the cost and hassle of frequent replacements but also helps reduce environmental waste over time.

With an ultra-low 20W AC idle drain, the Apex 300 ranks among the most efficient portable power stations, minimizing energy waste and extending refrigerator runtime by up to 24 hours compared to its class. The full Apex 300 ecosystem supports up to 30,720W of solar input, helping users cut costs while shrinking their carbon footprint. For a simpler setup, pairing with one Solar X 4K Charge Controller still delivers a massive 6,400W solar input—a two-year savings sprint.

Make Every Day Earth Day
BLUETTI’s commitment to ESG principles comes to life through its new Clean Energy Incentive Program. Gas generator owners around the world can join by simply submitting basic information about their current devices and selecting a solar generator to receive a subsidized price, with no extra steps needed.

In addition, early access to the all-new Apex 300 is available through May 19th. Make the smart switch—join the movement and power a cleaner tomorrow.

About BLUETTI 
BLUETTI is a dedicated advocate for sustainability, integrating ESG principles throughout product design and corporate initiatives. Through impactful projects like LAAF (Light An African Family), BLUETTI provides affordable, sustainable energy solutions to communities across Africa. By partnering with Leave No Trace, a 501(c)(3) nonprofit, BLUETTI supports responsible outdoor recreation through clean energy solutions that minimize environmental footprints. This blend of craftsmanship, reliability, and a focus on real-world needs is what makes BLUETTI trusted in over 110 countries and regions. 

Media Contact
Ellen Lee
BLUETTI PR Team
ellenlee@bluetti.com

Waterdrop Filter Celebrates Mother’s Day with Practical Gifts for Health, Beauty, and Convenience

LOS ANGELES, May 1, 2025 /PRNewswire/ — This Mother’s Day, Waterdrop Filter encourages families to honor mothers by prioritizing health, wellness, and convenience over traditional gifts. From April 30 to May 11, Waterdrop Filter is offering specially priced promotions on innovative water filtration and skincare products, aiming to make daily life easier and more fulfilling for mothers everywhere.

Waterdrop Filter Mother's Day
Waterdrop Filter Mother’s Day

Acknowledging the constant responsibilities mothers shoulder, from managing homes to balancing careers and caregiving, Waterdrop Filter is dedicated to delivering practical solutions that promote better health and simplify everyday routines. Choosing Waterdrop Filter means gifting mothers more than just products; it’s providing them with essential tools that save time, reduce stress, and allow greater space for personal care and rejuvenation.

Waterdrop’s Mother’s Day promotion features an array of thoughtfully designed products tailored to the diverse needs and lifestyles of every mom and family:

  1. Elevate Every Sip: Invest in Their Home & Health for the Long Haul
  • Waterdrop X12 Under-sink Reverse Osmosis System: Experience the pinnacle of home water purification. Featuring advanced 11-stage filtration, a rapid 1200GPD capacity, and mineral-rich technology, the X12 delivers exceptionally fast, pure, and healthy water directly from the kitchen tap. From preparing meals to hydrating the family and mixing baby formula, mom can effortlessly provide the cleanest, best-tasting water. Now available at $1,039 (originally $1,299).

  • Waterdrop G3P800 Under-sink Reverse Osmosis System: An excellent choice for families seeking a balance of performance and value. With its 10-stage filtration and 800GPD capacity, this system provides ample clean water for all the family’s needs. Now priced at $759 (originally $999).

2. Smart Hydration for Busy Moms in Lives: Effortless Clean Water, Anywhere

  • Waterdrop A2 Countertop Reverse Osmosis System: Delivers instant hot and cold water with no installation or plumbing required—no stress for moms. Its 40-ounce portable pure water pitcher makes hydration simple and convenient. Now, instead of lugging a pot to the kitchen sink, moms can fill it right on the stovetop. Whether doing chores in the basement, working in the home office, or gardening on the patio, the A2 brings flexibility and freshness to wherever she is. Available now for $399 (originally $499).

3. For Moms Who Cherish Self-Care: Water that Nurtures Beautiful Skin

  • Waterdrop Skincare Water Softening System: Enriched with strontium ions, this system soothes dry and sensitive skin, helping moms maintain hydration and skin health in the shower. Now available at $76.49 (originally $89.99).

  • Waterdrop Soft Water Skincare Faucet Filter: With deep purification and three adjustable flow modes, this faucet filter delivers gentle, pure water ideal for daily facial cleansing and skincare routines. Now available at $55.99 (originally $69.99).

This Mother’s Day, gifting a Waterdrop Filter product is more than just a thoughtful present. It’s an investment in better health, better habits, and better living. Clean water touches everything—our food, our skincare, our energy levels, even how we sleep. And when it’s filtered at a higher standard, you feel the difference.  It’s an opportunity to make each day a little easier for mothers—because they truly deserve it.

About Waterdrop Filter

Waterdrop Filter is a pioneering brand in water purification, dedicated to providing effective solutions for homes, offices, skincare, gardening, car washing, and outdoor activities. Known for premium tankless Reverse Osmosis systems, Waterdrop is consistently favored by consumers for reliable, efficient, and innovative water purification.

For more information, please visit www.waterdropfilter.com, and follow Waterdrop on Facebook, Instagram, YouTube, and TikTok for the latest updates and product tips.

ROYAL CANADIAN MINT WINS TWO 2025 MINT DIRECTORS CONFERENCE COIN AWARDS

The Mint earns global industry recognition for a double-sided  Extraordinarily High Relief pure silver coin celebrating the Year of the Dragon and its collaboration with McGill University on a more environementally responsible gold refining process

OTTAWA, ON, May 1, 2025 /PRNewswire/ — The Royal Canadian Mint is delighted to have twice earned global recognition for its coin manufacturing execellence and innovation by winning the Best Commemorative Silver Coin and the Best Collaboration coin awards of the 2025 Mint Directors Conference (MDC). The Mint was first recognized for its 2024 $50 Pure Silver Coin – Year of the Dragon, a new technical achievement that enhances the relief of a stunning Wood Dragon design to an impressive height of 4.7 mm on the reverse and created a rear view of the dragon in an equally impressive obverse relief. As well, our partnership with the Department of Chemistry at Montreal’s McGill University, to develop a more environmentally responsible gold refining process, was recognized as the global minting industry’s best collaboration.

The 2025 MDC is host to the prestigious Coin Awards, recognising industry achievements in the design, production, packaging, and distribution of commemorative and circulating coins worldwide.

“The Royal Canadian Mint is passionate about innovating to keep demonstrating the excellence and artistry of our world-famous coin products, as well as the sustainability of our processes,” said Marie Lemay, President and CEO of the Royal Canadian Mint. “To be recognized in two award categories by the Mint Directors Conference judges is a tremendous peer endorsement of our commitment to finding new ways to delight our customers while finding more caring and sustainable ways to continue leading the global minting community.”

Designed by Canadian artist Simon Ng, our award-winning pure silver coin celebrates the Year of the Wood Dragon through an elaborate EHR engraving of a dragon, the fifth sign in the Chinese Zodiac. Framed by a laser-engraved pattern that represents the wood element, the dragon is shown moving among the clouds of a night sky illuminated by the moon, its tail coiled to form the shape of lucky number 8. A rear view of that same scene is rendered in EHR on the obverse. Above the obverse engraving appears the effigy of Queen Elizabeth II by Susanna Blunt, accompanied by a special device of four pearls symbolizing her four different effigies to have graced Canadian coins, as well as the double date of her reign. 

The goal of the Mint’s work with McGill University is to transform gold refining by replacing the longstanding Miller Chlorination process, which relies on the injection of chlorine gas separate impurities from molten gold. Our collaboration has, at a lab scale, resulted in a process that eliminates chlorine gas almost entirely by introducing an acoustic mechanochemical process to catalyze a chemical reaction with a mild reagent. The process, which yields pure gold in soluble form is non-toxic and less energy-intensive, and is safer for people and the environment.

This innovation builds on previous work done by the Mint in 2019 to reduce chlorine use in its gold refining operations. At that time, the Mint introduced acid-less separation (ALS) technology, that reduced the use of chlorine gas by more than 50% in the Ottawa refinery.

Images and video of the 2024 Pure Silver Coin – Year of the Dragon can be found here.

About the Royal Canadian Mint

The Royal Canadian Mint is the Crown corporation responsible for the minting and distribution of Canada’s circulation coins. The Mint is one of the largest and most versatile mints in the world, producing award-winning collector coins, market-leading bullion products, as well as Canada’s prestigious military and civilian honours. As an established London and COMEX Good Delivery refiner, the Mint also offers a full spectrum of best-in-class gold and silver refining services. As an organization that strives to take better care of the environment, to cultivate safe and inclusive workplaces and to make a positive impact on the communities where it operates, the Mint integrates environmental, social and governance practices in every aspect of its operations. 

For more information on the Mint, its products and services, visit www.mint.ca. Follow the Mint on LinkedIn, Facebook and Instagram.

For more information, please contact: Alex Reeves, Senior Manager, Public Affairs, (613) 884-6370, reeves@mint.ca

Fieldnotes Launches ‘In Bloom, For Her’ Mother’s Day Collection with Exclusive Event and Custom Room Spray Experience


SINGAPORE – Media OutReach Newswire – 1 May 2025 – Fieldnotes, a premier online cake delivery service known for its artisanal creations, is unveiling its exclusive Mother’s Day collection titled ‘In Bloom, For Her’. The collection invites customers to show their love and appreciation for mothers with nature-inspired flavours and feature a special Mother’s Day weekend event at the brand’s Neil Road outlet, where attendees can experience unique offerings and create their own custom room sprays.

Fieldnotes

A Blooming Celebration of Flavours and Floral Pairings

This year’s ‘In Bloom, For Her’ Mother’s Day collection is all about celebrating the quiet strength and grace of mothers with flavours that evoke nature’s beauty. One of the highlights is Fieldnotes’ fan favourite Pistachio Praline cake, an indulgent creation that brings together the roasted depth of premium Sicilian pistachios, delicate layers of nutty crunch, and smooth, mellow cream. Comforting and elegant, it’s a cake designed for meaningful moments and heartfelt sharing.

Alongside this, the brand is offering two exclusive bundles, each pairing its Mother’s Day cakes with beautiful, nature-inspired bouquets: a sweet preserved rose and a rustic mix of dried blooms.

“We wanted this Mother’s Day collection to feel like a love letter in dessert form – soft, sincere, and carefully crafted to make mums feel deeply cherished,” said Ms Heng Li Jin, Director. “With one of our best-sellers, the Pistachio Praline Cake and the floral bundles, we’re bringing nature’s beauty and the sweetness of dessert together to create something truly special.”

An Exclusive Experience: Create A Custom Room Spray and More

To make this year’s Mother’s Day even more memorable, Fieldnotes will be hosting a special two-day event at their Neil Road outlet on May 10th and 11th, from 1 pm to 5 pm each day. It’s the perfect way to complement the gift of cake with an experience that speaks to the senses.

At the event, guests can take part in the Bespoke Scent Bar, in collaboration with Apricot & Co., where they can choose from a selection of scents to create their own personalised fragrance. And for an extra touch of love, attendees can write heartfelt messages to their mums on postcards provided at the event.

“We wanted to offer something more than just cakes this year,” the spokesperson continued. “Our goal is to provide an experience where customers can connect with the spirit of the occasion, create something personal, and leave with a lasting memory of their celebration.”

A Taste of Love for Mum: Available Online and In-Store

The ‘In Bloom, For Her’ Mother’s Day collection is now available to order online at fieldnotes.com.sg and at Fieldnotes’ physical outlets, including the Neil Road location where the event will take place. Whether it’s a sweet treat to enjoy at home or a thoughtful bundle that combines beautiful blooms with cake, there’s something for every mum this Mother’s Day.

This year, celebrate the quiet strength and unwavering support of maternal figures, expressed through thoughtful gestures of respect and appreciation.

For more information on the ‘In Bloom, For Her’ Mother’s Day collection or to place an order, visit fieldnotes.com.sg. Keep up with all the latest updates and event news by following Fieldnotes on Instagram at @fieldnotessg.
Hashtag: #OnlineCakeOrderDeliverySingapore #OnlineCakeDeliverySingapore #CakeDeliverySingapore

The issuer is solely responsible for the content of this announcement.

About Fieldnotes

Fieldnotes, a renowned shop in Singapore, crafts nature-inspired cakes that blend unique flavours with fruits, tea, herbs, and cacao. Each cake is freshly made to order, ensuring exceptional quality and taste. With over 10 years of experience, Fieldnotes has earned the trust of leading brands and dessert lovers alike. The brand operates three locations—Neil Road, The Woodleigh Mall, and Tampines 1—offering both dine-in and to-go options, along with same-day or next-day for selected desserts to provide a convenient and delightful experience.

Theori and Okta Enter Agreement to Enhance Security Posture and Resilience

SAN FRANCISCO, May 1, 2025 /PRNewswire/ — Theori, a leading offensive security firm specializing in advanced threat simulation, today announced a new agreement with Okta, the leading independent Identity partner. This engagement will leverage Theori’s world-class red-team expertise and innovative automated security platform to bolster Okta’s Secure Identity Commitment (OSIC), the company’s long-term commitment to lead the industry in the fight against Identity attacks.

The agreement establishes Theori as one of Okta’s trusted security service providers, offering specialized red-team assessments, comprehensive security consulting, and deployment of its automated penetration testing solution. This integrated, multi-layered approach ensures continuous security validation at scale, optimizing resources, and reducing security risks proactively.

“In today’s complex digital environment, proactive security requires going beyond conventional approaches,” said Brian Pak, CEO and co-founder of Theori. “Our relationship with Okta represents a shared commitment to anticipating and neutralizing threats before they materialize, continuously enhancing security resilience, and staying one step ahead of adversaries.”

Theori’s engagement reflects Okta’s commitment to security excellence, combining expert manual assessments simulating real-world attack scenarios with Theori’s state-of-the-art AI-powered security testing. By emphasizing sustainable and scalable security solutions, Theori will help  enhance Okta’s market-leading identity and access management capabilities across human, non-human and agentic AI identities.

“Okta is committed to being one of the most secure companies in the world through engagement with leading security researchers, services and a culture that always puts security first” said Charlotte Wylie SVP, and Deputy CSO, Okta. “Our work with Theori will help us to further strengthen Okta’s security program by utilizing sophisticated adversarial simulations and continuous security testing against realistic threat scenarios.”

About Theori

Theori is a pioneering cybersecurity firm based in Austin, Texas, specializing in offensive security research, red teaming, and AI-driven security solutions. Trusted by over 100 global organizations including Google, Microsoft, and Samsung Electronics, Theori’s automated security platform enables continuous vulnerability detection at scale, making enterprise-grade security accessible to organizations of all sizes. With a team of world-class hackers, the company provides unparalleled expertise in identifying and addressing complex security challenges to help organizations strengthen their security posture.

Ulike Unveils the ReGlow LED Light Therapy Mask in the US for Professional-Grade Skincare at Home

NEW YORK, May 1, 2025 /PRNewswire/ — Ulike, a global leader in advanced at-home skincare technology, is set to launch its highly anticipated ReGlow LED Light Therapy Mask in the US on May 7, 2025. This advanced LED mask features a suite of new technology to help balance oily skin, reduce acne, even out skin tone, and restore radiance with anti-aging results seen in just four weeks.


Already popular in Asian markets, ReGlow is FDA cleared and is now set to launch in the US initially priced at $429.

Equipped with 272 high-performance LEDs, twice the number found in most standard LED masks, the ReGlow provides powerful at-home skin treatment that can both enhance radiance and smooth wrinkles while reducing redness and acne in a matter of weeks.

“Healthy, radiant skin is the foundation of a fresh, youthful look,” says Ulike GM Leona Liu. “At Ulike, we’re leading the way in making effective, affordable skincare treatments accessible from the comfort of home. Our new ReGlow LED Light Therapy Mask is packed with smart features — and delivers the most powerful LED treatment available today.”

The Ulike ReGlow is equipped with a groundbreaking 272 professional-grade LEDs – twice the number found in most standard LED masks. This delivers faster, more powerful results that significantly reduce redness and clear acne in just 2 weeks, while smoothing wrinkles for a youthful, radiant complexion in as little as 4 weeks.[1]

ReGlow also leverages advanced 360° Mirror Reflection technology, incorporating a highly reflective inner surface that captures and redirects the LED light, amplifying light irradiance by 77.4% compared to direct exposure for even, full-face coverage and faster results.[2]

The mask’s 3D ergonomic structure and woven straps offer a secure, snug fit, ensuring the device stays in place for delivering precise light therapy. It also features a 1-cm gap from the skin to evenly distribute light, minimizing heat buildup and irritation, while soft padding around the eyes provides added comfort and eye protection.

ReGlow also features 4 different therapy modes in one mask, easily adjusted in the settings for different skincare requirements.

Glow Mode for a brighter complexion and reduced melanin, revealing radiant skin in just 8 minutes.

Firm Mode smooths out fine lines and enhances skin firmness for a more youthful appearance.

Rejuvenate Mode calms redness and strengthens the skin’s natural barrier, promoting healthier skin.

Clear Mode targets acne and improves overall skin health for clearer, smoother skin.

The Ulike ReGlow LED Light Therapy Mask will be available for purchase starting May 7 2025 through the Ulike website and select online retailers. More details can be found in the Ulike ReGlow press kit [link]

About Ulike

Since 2013, Ulike has harnessed the power of clinical technology to create luxurious, comfortable, and cost-effective at-home skincare solutions. The brand is known for its FDA-cleared, dermatologist-recommended IPL and LED beauty devices, designed to deliver professional-grade results from home. With over 7 million units sold across 17 countries, Ulike continues to lead in innovation, investing heavily in research to provide cutting-edge beauty-tech solutions.

Learn more at Ulike.com

PRESS CONTACT
Alessio Bradde
Global Communications & PR Senior Manager
alessiobradde@ulike.com

1 Certified by SGS (Report No. GZCPCHE23000377-01_CN & GZCPCHE23000377-04_EN) Individual results may vary. 
2 Based on testing in Glow Mode and compared to direct light exposure. Individual results may vary

L’Oréal Leverages Appier AI to Scale SkinCeuticals’ eShop

SAN FRANCISCO, April 30, 2025 /PRNewswire/ — Appier, a global AI-native AdTech and MarTech company, announced its successful collaboration with L’Oréal on the AI-powered transformation of SkinCeuticals’ e-commerce platform, showcasing a full-funnel, data-driven strategy that delivered measurable results and set a new benchmark for AI in the beauty e-commerce sector.

L’Oréal Leverages Appier AI to Scale SkinCeuticals’ eShop
L’Oréal Leverages Appier AI to Scale SkinCeuticals’ eShop

Powered by Appier’s Ad Cloud and Personalization Cloud, and in partnership with Omnicom Media Group (OMG),  L’Oréal significantly enhanced SkinCeuticals’ marketing performance, achieving a 152% quarter-over-quarter increase in ROAS, a 400% uplift in CVR among hesitant users, and a 48% boost in total on-site revenue.

Appier’s AI solutions enabled L’Oréal to strategically identify and engage high-value customer segments. The Ad Cloud used advanced segmentation, behavioural analysis and time-sensitive offers to strengthen purchase intent and improve ad efficiency. Meanwhile, the Smart Conversion Optimiser within the Personalisation Cloud targeted hesitant users with personalised incentives that lifted coupon performance while protecting profit margins.

These capabilities were further supported by data-informed promotional strategies. L’Oréal scaled back incentives during high-demand periods and increased engagement in quieter seasons to sustain conversion momentum. This strategic modulation of campaign intensity helped strike a balance between growth and profitability.

“Appier helped us accelerate AI transformation in advertising and marketing, boosting revenue while improving operational effectiveness,” said Maggie Hui, SkinCeuticals & Kérastase E-Commerce Manager at L’Oréal. “From behavior-triggered campaigns and time-sensitive offers to advanced segmentation and seamless user experiences, Appier’s technology played a crucial role in turning data insights into action.”

As AI becomes a core part of brand strategy, this success story highlights the power of combining deep customer insights with intelligent automation to unlock sustainable growth through innovation.

About Appier

Appier (TSE: 4180) is an AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of “Making AI Easy by Making Software Intelligent,” Appier’s mission is to help businesses turn AI into ROI. Appier is listed on the Tokyo Stock Exchange’s Prime Market and operates in 17 cities worldwide. Visit www.appier.com for more company information, and ir.appier.com/en/ for more IR information.