And Invites You To “Stay For More” in Saudi Tourism’s Latest Campaign

HONG KONG, Sept. 2, 2025 /PRNewswire/ — “Saudi, Welcome to Arabia” the consumer facing brand of the Saudi Tourism Authority (STA), launched its latest campaign starring Cristiano Ronaldo (CR7).  Launching across key markets in China as well as India and Europe, “I Came for Football, I Stayed For More” brings to life a Saudi that offers visitors far more than the expected.  Heralding the start of its extended season of high stakes sports, rousing entertainment, and breathtaking film, fashion and cultural events, the campaign harnesses TV, Social, Digital, and OTA to give audiences a taste of one of the world’s most exciting destination calendars.

Featuring football superstar and Saudi’s most famous foreign resident, CR7, the film takes viewers on a journey through Saudi’s cornerstone events. An awed CR7 sits in the stands – comparing the different sports to his own.  From the adrenaline coursing through the crowd, we hear its roar – feeling the highs and lows of a shared experience. The emotion is palpable, and brings audiences into the thick of the action.  This is Saudi – engaged, excited, and eager to take its place on the world stage.    

The campaign highlights Saudi’s diverse, year-round sports and entertainment events held across Riyadh, Jeddah and AlUla, with curated packages making it ever easier to visit.  As hosts of the FIFA World Cup 2034, AFC Asian Cup 2027, Esports Olympics Games 2027, Asian Winter Games 2029 among others, Saudi is bringing sport home.  Its regular calendar includes largescale international events such as the Esports World Cup, Formula 1, LIV Golf Riyadh, Tennis, Saudi Pro League (RSL) – cementing its position as a hub for largescale events. 

From sports to culture and entertainment, Saudi offers something for all interests.  Its annual calendar continues to grow, with Riyadh Fashion Week, the Red Sea International Film Festival, Arts Biennales and the eponymous Seasons – held in Riyadh and Jeddah, forming the cornerstone of activities.  From music to comedy, international and regional acts are taking the stage in Saudi, furthering reach and accessibility for ever more audiences.

His Excellency Ahmed Al Khateeb, Minister of Tourism for Saudi, stated: “Today, Saudi is cementing its place as a global destination that combines cultural authenticity, warm hospitality, and the thrill of world-class events. In the tourism sector, we remain steadfast in our commitment to developing a seamless landscape that inspires the world and provides visitors with unforgettable experiences.”

Fahd Hamidaddin, CEO of the Saudi Tourism Authority, added: “This campaign with CR7 is a showcase of Saudi today, and our ambitions. Tourism is a core component of our vision, and we are continuously expanding our offerings. Since 2018 we’ve hosted over 100 major international events, and as our calendar continues to expand, we’re on track to reach our goal of 150 million visitors by 2030.  From world class events to iconic sites and breathtaking landscapes, Saudi is a land of discovery.  We are committed to welcoming the world to join us in the Heart of Arabia, to stay a while and witness the future unfold in real time.”

Cristiano Ronaldo said: “Being part of Saudi’s journey as a global sports hub has been truly special and somehow unexpected for me a few years ago. Today, the truth is, that from the energy of the fans to the scale of ambition — this is where the future of sport is being written. What I admire most about Saudi is how it honors its roots while building for the future. From camels to horses, racing to esports, from the desert to the stadium — this is a place where every young athlete can dream big.”

Saudi is investing to become a global hub for events, as part of its Vision 2030 goal of diversifying the economy and expanding the tourism sector. It has committed $800 billion to the sector, which is projected to reach $22.4 billion in market value by 2030 and contribute $16.5bn to GDP by 2030.  Events play a pivotal role in this, boosting tourism numbers, driving infrastructure growth, creating jobs, and inspiring youth participation. Investments in stadiums, arenas, and grassroots programs are helping shape Saudi’s legacy as a leader not only in global sports tourism, but wider entertainment. Explore Saudi’s Unreal Calendar here.

About ‘Saudi, Welcome to Arabia’

‘Saudi, Welcome to Arabia’ is a vibrant consumer brand dedicated to sharing Saudi Arabia with the world and welcoming travelers to explore all the country has to offer. The brand’s role is to drive forward the country’s tourism industry through awareness-raising campaigns and to provide a comprehensive array of information and resources for travelers to plan and enjoy unforgettable journeys. It aims to inspire travel to and within Saudi Arabia, enriching lives, and bridging cultures through the discovery of our unique wonders and warm hospitality. As the world’s fastest-growing destination, Saudi, the heart of Arabia, is the most exciting new year-round destination.

TAIPEI, Sept. 2, 2025 /PRNewswire/ — Cathay United Bank (CUB) is committed to sustainability and proactively advancing corporate social responsibility (CSR) across its overseas branches. The Singapore Branch recently held its second “CU Smile” CSR Day, bringing together nearly 100 staff members and representatives from Taiwanese enterprises to serve as volunteers. They visited seniors’ homes along Yishun Ring Road, carrying out cleaning, painting, and refurbishment to improve living conditions for the elderly. For the first time, CUB partnered with TOUCH Elderly Group^[1], a Singapore non-profit organization dedicated to disadvantaged communities, demonstrating a model for working with cross-border enterprises to maximize local resources for the community.

Winfield Wong, Chief Executive of Cathay United Bank Singapore Branch, said: “It’s heartwarming to see our Taiwanese clients and partners come together to give back to the Singapore community. We will continue to advance our presence in Singapore – both in the financial sector and through meaningful contributions to the community.”

This year’s initiative focused on “Transforming Homes, Uplifting Lives.” Volunteers rolled up their sleeves to repaint walls, clean windows and floors, and create refreshed living spaces. CUB also donated household appliances such as fans, aiming to bring tangible improvements to seniors’ daily lives. Cathay Financial Holdings, parent company of Cathay United Bank and one of Taiwan’s largest financial institutions, has been rooted in Taiwan for over 60 years. Proactively expanding across Asia, the company aims to become the “Best Financial Institution in the Asia-Pacific Region” and continues to broaden its regional influence.

Participating Taiwanese organizations included the Taipei Business Association in Singapore, Evergreen Marine (Asia), Sherman Mineral Trading, and WPG South Asia. Jenny Lu, Chairman of the Taipei Business Association in Singapore, said: “We are honored to have been invited to participate in the CSR event organized by Cathay United Bank Singapore Branch. This event not only strengthened the connections among Taiwanese enterprises in Singapore, but also served as a way to give back to society. This CSR initiative is a true reflection of our shared commitment to community care and social responsibility.”

Aligned with “Empowerment,” one of the key sustainability pillars of Cathay Financial Holdings, CUB leverages its core competencies to promote inclusion and equality. Looking ahead, CUB will continue to drive Taiwanese enterprises in broadening their CSR efforts across different regions, connecting employees with local communities through initiatives from education to social engagement, realizing the vision of “Better Together.”

• Award coincides with Logiframe’s 12-year partnership milestone with Xero
• This is a strong recognition of Logiframe’s success in helping businesses to accelerate digital compliance and growth
• Logiframe was also a finalist for the Advisory Partner and Total Xero Award of the Year

JAKARTA, Indonesia, Sept. 2, 2025 /PRNewswire/ — Logiframe, Asia’s leading accounting consulting firm was announced as the winner of Xero Awards 2025 – Partner of the Year (Asia)^[1]. Organised by Xero, the global leader in cloud accounting, the annual award celebrates excellence and innovation in the accounting industry. It recognises industry leading cloud accounting firms for their outstanding effort in embracing cloud technology and supporting clients to achieve business success.

Wienanto Tanuwidjaja, Founder and CEO, Logiframe Consulting said, “Twelve years ago, we became Xero’s first partner in Indonesia. Since then, this partnership has empowered Logiframe and our clients to thrive amid Indonesia’s fast-progressing compliance and reporting requirements, ensuring agility and competitiveness in a rapidly modernizing economy.”

“As a trusted advisor to startups and established companies, we go beyond traditional accounting to drive true digital transformation. By equipping our clients with data-backed insights, we enable them to grow with confidence. To date, we are proud to have supported over six hundred businesses across diverse sectors in integrating their systems and gaining real-time visibility into cash flow, inventory, and procurement – capabilities that strengthen forecasting and fuel sustainable growth. Indonesia is home to 65 million small and medium-sized enterprises, the backbone of our economy. Through Xero’s cloud accounting platform, we enable SMEs to access world-class accounting, tax, and payroll solutions that were once out of reach. This empowers millions of business owners to scale smarter, compete better, and contribute to the growth of Indonesia’s booming digital economy,” Wienanto added.

Koren Wines, Managing Director, Xero Asia said, “Logiframe holds a special place in Xero Asia’s story. They were our first partner in Indonesia and since then, they have not only built an exceptional practice but helped establish the foundation for cloud accounting adoption throughout the market. Along the way, they have also empowered numerous Indonesian small businesses to thrive. It is exactly this innovative and forward-thinking spirit that we look for in our partners.”

Logiframe as the Trusted Partner for Local Businesses

As Indonesia accelerates its digital transformation, businesses must navigate a rapidly evolving compliance landscape, from the mandatory use of e-Faktur for VAT invoices and e-Bupot for withholding tax, to the adoption of e-Meterai and the rollout of the Core Tax Administration System.

Coupled with new payment standards such as BI-FAST and BI-SNAP, the digitalization shift is designed to make business transactions more transparent, traceable, and efficient, but it also creates new challenges for businesses to understand, comply and integrate with new systems.

Here, Logiframe partners with local businesses to seamlessly navigate this complex regulatory landscape with confidence and ease. Beyond accounting, Logiframe offers strategic business advisory services to help clients implement cloud accounting systems that integrate with regulatory platforms, and also creates processes that reduce human error, accelerate reconciliation, and safeguard compliance. This helps business to reduce administrative tasks, enforce stronger financial governance, and achieve agility to scale sustainably in Indonesia’s fast-digitizing economy.

Media contact: 
Yulina Yazkianti
Marketing
+62 852-1972-8436 / yulina.yazkianti@logiframe.com

About Logiframe

Logiframe is Indonesia’s first Xero partner and an award-winning Xero Partner dedicated to transforming the way businesses manage their finances. With over 12 years of partnership with Xero and recognition as the 2025 and 2019 Xero Asia Partner of the Year, we are trusted by more than 600 businesses across Indonesia and Southeast Asia to deliver world-class accounting, tax, payroll, and financial advisory services.

We specialize in Xero-powered solutions that bring clarity and efficiency to financial management. From statutory reporting and consolidation to inventory, procurement, and workflow automation, we help small and medium businesses leverage Xero and its ecosystem of add-ons to gain real-time visibility, stronger governance, and smarter decision-making.

At Logiframe, we go beyond accounting — we empower business leaders to scale with confidence by embracing cloud technology and digital transformation.

To enquire about Logiframe’s services, please contact Ms. Yulina Yazkianti.

About Xero

Xero is a global small business platform that helps customers supercharge their business by bringing together the most important small business tools, including accounting, payroll and payments — on one platform. Xero’s powerful platform helps customers automate routine tasks, get timely insights, and connects them with their data, their apps, and their accountant or bookkeeper so they can focus on what really matters. Trusted by millions of small businesses, accountants, and bookkeepers globally, Xero makes life better for people in small business, their advisors, and communities around the world.

For further information, please visit xero.com.

ZHUHAI, China, Sept. 2, 2025 /PRNewswire/ — PEI-Genesis today announced the expansion of its value-added production capabilities for the Souriau by Eaton JBX push-pull connector series at its Zhuhai, China facility. This move accelerates delivery times and enhances supply chain efficiency for customers across the Asia-Pacific region.

The ruggedized JBX series is critical for medical, industrial automation, aerospace, and defense applications. By localizing assembly, PEI-Genesis can now offer faster turnaround on over 7,000 configurations and custom cable assemblies for this series, which is fully interchangeable with LEMO B-series connectors. The Zhuhai facility also assembles Souriau by Eaton’s 851 and Trim Trio UTX series.

“This expansion delivers faster, more flexible service to our customers in Asia,” said Philippe Mechin, Director of Asia Sales & Marketing at Eaton.

“This strengthens our position as a trusted partner and reflects our investment in regional capabilities,” said Alex Tsui, VP & Managing Director APAC at PEI-Genesis. “The Zhuhai plant now supports 18 value-added product lines for Souriau, Amphenol, and Cannon, directly enabling PEI’s core promises of a 48-hour cycle time, a full product range, no minimum order quantity (MOQ), and custom cable assemblies.”

The facility performs full assembly, quality assurance, and testing to ensure high reliability and AS9100D compliance. PEI-Genesis operates global production facilities in the US, UK, Czech Republic, and China.

About PEI-Genesis

PEI-Genesis is one of the world’s fastest assemblers of precision connectors and cable assemblies. From the largest connector component inventory in the world, they develop engineered solutions that support the military, industrial, medical, aerospace, transportation, and energy sectors worldwide. Headquartered in Philadelphia, PA, PEI-Genesis has production facilities in South Bend, IN; Southampton, UK; and Zhuhai, China, as well as sales offices throughout the Americas, Europe, and Asia. More information may be found at www.peigenesis.com.

About Eaton

Eaton is an intelligent power management company dedicated to protecting the environment and improving the quality of life for people everywhere. We make products for the data center, utility, industrial, commercial, machine building, residential, aerospace and mobility markets. We are guided by our commitment to do business right, to operate sustainably and to help our customers manage power ─ today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we’re helping to solve the world’s most urgent power management challenges and building a more sustainable society for people today and generations to come. 

Founded in 1911, Eaton has continuously evolved to meet the changing and expanding needs of our stakeholders. With revenues of nearly $25 billion in 2024, the company serves customers in more than 160 countries. For more information, visit www.eaton.com. Follow us on LinkedIn.

Contact: Quek Lisa, lisa.quek@peigenesis.com