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TOKYO SKYTREE Holds Event Celebrating 30th Anniversary of Toy Story

TOKYO, July 22, 2025 /PRNewswire/ — TOBU TOWER SKYTREE Co., Ltd., the operator of TOKYO SKYTREE, is holding “To the Sky Beyond Imagination TOY STORY SKY IN TOKYO SKYTREE,” to commemorate the 30th anniversary of the “Toy Story” movie release. The event began on Thursday, July 17, and will last until Friday, October 31, 2025.

Key visual of “To the Sky Beyond Imagination TOY STORY SKY IN TOKYO SKYTREE”:
https://cdn.kyodonewsprwire.jp/prwfile/release/M108036/202507041716/_prw_PI1fl_N616C18M.jpg 

Special website of “To the Sky Beyond Imagination TOY STORY SKY IN TOKYO SKYTREE”:
https://www.tokyo-skytree.jp/en/event/special/toystory/ 

In areas such as the 450-meter-high Tembo Galleria, visitors can immerse themselves in the world of Toy Story through the exhibition and interior decorations. Also offered on this floor are limited-edition goods that are only available at the event and special cafe menu items. On the 350-meter-high Tembo Deck, exclusive videos are screened on the windows converted into a giant screen of SKYTREE ROUND THEATER every night of the event. During the evening, the exterior of the tower will have a special Toy Story-themed lighting inspired by various characters from the movie series.

The event’s exclusive key visual depicts the movie characters visiting TOKYO SKYTREE reimagined as a playroom in the clouds.

TOBU TOWER SKYTREE hopes that those who come to Japan will visit and enjoy TOKYO SKYTREE on the occasion of the event.

About TOKYO SKYTREE

The 634-meter-high TOKYO SKYTREE is the world’s tallest free-standing broadcasting tower. It has two observation decks, the Tembo Deck, 350 meters high, and the Tembo Galleria, 450 meters high, commanding a spectacular panoramic view of Tokyo. At night, TOKYO SKYTREE is colorfully lit up in three lighting styles — “Iki,” characterized by a pale blue, “Miyabi,” featuring Edo purple, and the “Nobori” auspicious tangerine hue. Special lighting can be seen during seasonal and other events.

Official website: https://www.tokyo-skytree.jp/en/ 

For more details, please check each social media account:
Official Instagram: https://www.instagram.com/tokyoskytree_global/
Official X: https://twitter.com/skytreeofficial
Official Facebook: https://www.facebook.com/TOKYOSKYTREE.official/ 

Laos, Belarus Sign Visa Waiver Agreement to Boost Travel, Ties

Laos, Belarus Sign Visa Waiver Agreement to Boost Travel, Ties

Laos and Belarus have signed an intergovernmental agreement to waive visa requirements for holders of national passports for both sides. 

Putting People First: ONYX Hospitality Group’s Strategy for Sustainable Leadership

By nurturing talent and cultivating a high-impact culture, ONYX redefines hospitality excellence.


BANGKOK, THAILAND – Media OutReach Newswire – 22 July 2025 – ONYX Hospitality Group, a leading hospitality management company in Southeast Asia, specialising in luxury hotels, resorts, serviced apartments, and residences, underscores its commitment to human resource development, reaffirming its belief that “people” are at the core of the hospitality and service industry.

Putting People First: ONYX Hospitality Group's Strategy for Sustainable Leadership

The company is moving forward with a comprehensive human resource strategy, focusing on caring for, supporting, and developing employees to their fullest potential. This approach aims to deliver high-quality, sincere service experiences to customers, creating a strong competitive advantage and driving sustainable business growth. ONYX Hospitality Group aspires to become The Best Medium-sized Hospitality Management Company in Southeast Asia.

In recent years, ONYX Hospitality Group has earned recognition as a leading hospitality management company with a strong focus on human resource development. Its business strategy not only aims to position the organisation as a regional leader but also places people at the centre of its success. This commitment is reflected in numerous prestigious awards received both locally and internationally – highlighting ONYX’s dedication to nurturing the potential of its personnel at every level, in line with its mission to empower people and grow the business together, sustainably and steadily.

Ms Saranya Watanasirisuk, Senior Vice President of Human Resources at ONYX Hospitality Group, stated, “With our vision to become The Best Medium-sized Hospitality Management Company in Southeast Asia, ONYX Hospitality Group concentrates not only on expanding our business both domestically and internationally, but also on prioritising strategic human resource development. We believe that in the hospitality and service industry, people are at the heart of delivering exceptional experiences to our guests. Therefore, every position plays a vital role in driving the business toward success. That’s why we place great importance on supporting every stage of the Employee Life Cycle with care, encompassing both workplace welfare and quality of life, from the very first day an individual joins the company to the moment they achieve their career goals.”

Driven by the belief that “people” are the cornerstone of the service industry, ONYX Hospitality Group has established a comprehensive human resource strategy—covering every aspect from talent selection and potential development to career advancement and long-term growth support.

Recruiting the Right Talent, Creating Differentiated Experiences

One key approach emphasised by ONYX Hospitality Group is the careful selection of personnel who possess a genuine “service mindset” and a personality that aligns with the distinct identities of its brands—Amari, OZO, Shama, and Oriental Residence. The company believes that individuals with a heartfelt commitment to service and a clear understanding of each brand’s essence can naturally embody and convey the brand’s identity, delivering the best possible experience to guests.

ONYX Academy: Strategically Developing High-Performance Talent

Recognising that all employees seek growth in their careers, ONYX Hospitality Group established ONYX Academy to support systematic, end-to-end development. The Academy designs clear career paths and delivers tailored learning programmes aimed at enhancing the skills and potential of personnel at every level. By focusing on future-ready skills that align with both business needs and individual career development plans, ONYX Academy provides employees with practical knowledge and opportunities to grow in line with their career aspirations.

Recently, ONYX Academy received four prestigious honours at the EXA: Employee Experience Awards 2025 Thailand, including: Best Management Training Programme from the GM (General Manager) Track, which emphasises the comprehensive development of general managers; Best Career Development Programme from The NextYou initiative, designed to cultivate emerging leaders; Best In-House Certification Programme from the ONYX HR Development Program, which empowers HR leaders in hotels to become strategic business partners; and Best ESG Programme in recognition of ONYX’s commitment to driving Sustainably Crafted Hospitality. These four awards reflect ONYX Hospitality Group and ONYX Academy’s ongoing and dedicated efforts to enhance the capabilities and potential of every employee.

Fostering Success Through a Flexible Corporate Culture

In addition, a key factor supporting employee success is a corporate culture rooted in “dynamism” and “openness.” This culture encourages employees to think boldly and act confidently, share new ideas, and experiment with innovative approaches to help the organisation grow. Guided by the belief that “every voice can drive the organisation forward,” ONYX promotes active participation in organisational development and change—adapting swiftly to evolving business and social landscapes—with strong backing from an executive team that deeply understands both its people and the business environment.

“We believe that focusing on ‘people‘ is the foundation for delivering the best experiences and service. The success of ONYX Hospitality Group’s human resource management is rooted in the unwavering support of all executives, who empower our employees to grow in every dimension—from recruitment and creating a robust learning system to designing a supportive environment, encouraging experimentation and learning from mistakes, and providing platforms for employees to fully showcase their potential. With this foundation, ONYX Hospitality Group has become not only a sought-after employer but also a trusted organisation where customers and guests across all our brands are confident they will receive the highest quality service from our dedicated and talented employees,” said Ms Saranya.

Today, ONYX Hospitality Group stands not only as a leader in managing luxury hotels, resorts, serviced apartments, and residences across Southeast Asia but also as an organisation deeply committed to its people. The company prioritises employee well-being, supports career growth, values individual talents, and creates an environment where everyone has the opportunity to grow and create truly meaningful contributions.

For more information about Onyx Hospitality Group, visit www.onyx-hospitality.com.Hashtag: #ONYX

The issuer is solely responsible for the content of this announcement.

JOHNSON CONTROLS EXPANDS YORK® YVAM AIR-COOLED MAGNETIC BEARING CHILLER TO AUSTRALIA TO MEET GROWING DATA CENTRE DEMAND

SYDNEY, July 22, 2025 /PRNewswire/ — Johnson Controls (NYSE: JCI), the global leader for smart, safe, healthy and sustainable buildings, has expanded availability of its industry-leading YORK® YVAM air-cooled magnetic bearing chillers to Australia, addressing the surging demand for efficient and sustainable cooling solutions for both hyperscale and colocation data centres. 


Australia is experiencing significant growth in demand for data centres, driven by the rising need for data storage and management, and the rapid adoption of AI and cloud services. To meet these evolving demands, data centre operators are increasingly seeking advanced cooling technologies that maximize efficiency and minimize resource consumption, even when operating in high temperatures,” said Craig Buettel, General Manager, Pacific, Johnson Controls. “The YORK YVAM chiller is designed to address these challenges, offering unmatched energy savings, zero on-site water usage, and operational flexibility – making it an ideal choice for Australia’s dynamic data centre landscape.”

The YORK YVAM chiller operates effectively in ambient conditions ranging from -29°C to +55°C. Its ability to deliver chilled water temperatures between +15°C and +32°C ensures seamless compatibility with various cooling technologies, including cold air aisles, direct liquid cooling, and immersion cooling.

It enables up to 20% reduction in chiller contribution to Power Usage Effectiveness (PUE) relative to conventional magnetic bearing designs. In addition, optimized for the usage of R-1234ze, the ultra-low Global Warming Potential (GWP) refrigerant, YVAM helps data centres enhance operational energy efficiency and reduce environmental impact, and support the country’s broader sustainability objectives.

The YORK YVAM chiller offers the following advantages:

  • Achieves the best real-world energy performances with lubrication-free magnetic bearing technology engineered with widest operating envelope.
  • Meets water conservation and industry-leading Water Usage Effectiveness (WUE) targets with zero on-site water use.
  • Delivers ultra-high cooling efficiency operation for high density and AI applications with Leaving Chilled Water Temperature (LCHWT) up to 32°C.
  • Reaches low noise output of 65 dBA at 10 meters, which is significantly quieter than traditional air-cooled chillers – ideal for urban environments.
  • Resumes full load operation within three minutes after a power interruption via Quick Start technology.
  • Provides free cooling without need of extra free cooling coil via unique Inverted Temperature Operation.
  • Enhances access and serviceability through a simple, flexible platform.

As the region sees a surge in investments in digital infrastructure, Johnson Controls is committed to delivering innovative, efficient, and sustainable solutions tailored to Australia’s unique operational challenges. “The YVAM chiller’s advanced design and efficiency will greatly enhance data centre thermal management in Australia,” added Buettel. “With a strong track record in North America, Europe, and Middle East, we are now bringing this next generation technology to Australia to help data centres scale efficiently and sustainably.”

Johnson Controls offers a comprehensive portfolio of air-cooled and water-cooled chillers, air handling units, fire safety solutions, building automation, and digitally connected services, ensuring end-to-end support for hyperscale and colocation data centres. In June 2024, Johnson Controls launched a dedicated Global Data Centre Solutions organization to address the industry’s rapid growth. Since then, the company has boosted capacity in key regions to meet market demand and reduce lead times. This specialized organization allows Johnson Controls to provide consistent, high-quality, centralized solutions across the globe, while also adapting to the unique needs of North America, EMEA and APAC, ensuring smooth and reliable support for data centre operators worldwide.

Johnson Controls proudly celebrates its 140th anniversary in 2025, marking a legacy of innovation and leadership in smart, safe, healthy, and sustainable solutions. The company continues to redefine building performance, driving the next era for commercial buildings, transforming industries, and powering its customers’ missions.

Visit the Johnson Controls website to learn more about the YORK® YVAM air-cooled magnetic bearing centrifugal chiller.

About Johnson Controls:

At Johnson Controls (NYSE:JCI), we transform the environments where people live, work, learn and play. As the global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.

Building on a proud history of nearly 140 years of innovation, we deliver the blueprint of the future for industries such as healthcare, schools, data centres, airports, stadiums, manufacturing and beyond through OpenBlue, our comprehensive digital offering.

Today, with a global team of 100,000 experts in more than 150 countries, Johnson Controls offers the world`s largest portfolio of building technology and software as well as service solutions from some of the most trusted names in the industry.

Visit www.johnsoncontrols.com for more information and follow @Johnson Controls on social platforms.

 

Invisible Hands, Visible Waste: Laos Faces Plastic Overload Amid Falling Prices

Invisible Hands, Visible Waste: Laos Faces Plastic Overload Amid Falling Prices
A pile of garbage in the no littering zone in Vientiane (photo supplied)

By Green Vientiane:  Serge Doussantousse, Chanthakad Souksavath, Nicolas Charlassier – 

Singapore’s most beloved local F&B brands revealed: foodpanda unveils first-ever Local Foodie Heroes Hall of Fame

A delicious tribute to Singapore’s iconic local eats to mark SG60 celebrations – enjoy close to two months of exclusive launch deals


SINGAPORE – Media OutReach Newswire – 22 July 2025 – Get ready for a flavour-packed celebration! foodpanda, Singapore’s leading food and grocery delivery platform, is rolling out the red carpet for our nation’s most beloved F&B legends with the debut of its Local Foodie Heroes Hall of Fame – a celebration of the nation’s most cherished local F&B brands, recognising the flavours and personalities that have shaped Singapore’s vibrant food scene and captured our hearts (and taste buds).

foodpanda Local Foodie Heroes Hall of Fame Banner
foodpanda Local Foodie Heroes Hall of Fame Banner

“As we celebrate Singapore’s 60th birthday, there is no better time to spotlight the homegrown heroes who have grown alongside the nation, shaping our food culture and becoming a part of our everyday lives,” said Bhavani Mishra, Managing Director, foodpanda Singapore. “These brands are more than just familiar names connecting generations of Singaporeans – they represent stories of resilience, innovation, and community that define what it means to be truly local. As we champion their growth, we also want to offer great deals to bring Singaporeans closer to the flavours they know and love.”

For the first time ever, Singapore’s favourite F&B brands – those that tug at our heartstrings and tantalise our taste buds – are being crowned by foodpanda in 10 sizzling categories. In celebration of SG60, foodpanda is teaming up with the Hall of Fame honourees to serve up a two-month feast of exclusive deals and extra perks for pandapro subscribers. Hungry yet?

Meet the Hall of Fame Honourees:

• iTEA – Most Tea-riffic Brew
Born and brewed in Singapore since 2011, iTEA has become a homegrown icon for bubble tea fans islandwide. From its humble beginnings, iTEA set out with a mission to make premium tea accessible for all. Now with over 40 outlets across the heartlands, iTEA has become a staple in Singaporeans’ everyday moments – whether it’s that after-school treat with friends, a midday perk-me-up at work, or a refreshing escape on a hot day. With freshly brewed teas, vibrant flavours, and affordable prices, iTEA has turned simple sips into shared memories, making it a true local favourite.
• OK Chicken Rice – Top of the Pecking Order

A shining example of a true kampung spirit brought to life, OK Chicken Rice is beloved not just for its delicious, halal-certified chicken rice, but also for its heartwarming commitment to giving back. From delivering free meals to healthcare workers during the pandemic, to special promotions for seniors on National Day, OK Chicken Rice consistently rises to the occasion when the community needs it most – a true local hero and pride of Singapore.
• Ishiro Fusion Bowl – The Campus Favourite
Born in the heart of a local polytechnic, Ishiro Fusion Bowl is a proud homegrown brand that embodies Singapore’s enterprising spirit. What began as a humble campus food stall has grown into a chain of over a dozen outlets islandwide, serving up fusion, Japanese-style rice bowls at affordable prices. Enjoyed by students and working adults alike, Ishiro is a reflection of how local ideas can rice to the occasion, scale up successfully, and stay true to their roots.

• Pastamania – Ultimate Flavour Twirler
A true Singaporean original, Pastamania has been serving up hearty, affordable Italian fare with a local twist since its early days in the heart of our food-loving nation. As one of the pioneers of casual Italian dining in Singapore, Pastamania serves up hearty, flavourful dishes that hold a special place – and fond memories – in the hearts of generations of Singaporeans. More than just pasta, Pastamania has made its mark with innovative fusion dishes by creatively blending classic Italian flavours with bold local tastes. Dishes like Mum’s Salted Egg Soft-Shell Crab Pasta and Shiok & Spicy Chilli Crab Pasta pay tribute to our nation’s rich food heritage, bringing a uniquely Singaporean spin to every plate.
• Jinjja Chicken – Next-Gen Trailblazer
Founded over a decade ago, Jinjja Chicken has recently proudly revealed its 100% Singaporean roots, embodying the bold spirit of local entrepreneurship that dares to take risks and reshape the fast-casual dining scene in Singapore. In a market crowded with global and regional franchises, Jinjja Chicken distinguishes itself by combining authentic Korean street food favourites with inclusive halal certification, making Korean flavours accessible to Singapore’s diverse community. Trend-savvy and innovative, their fresh approach has earned top ratings on foodpanda in the fiercely competitive fast food category.

From 21 July to 31 August, enjoy these local favourites like Jinjja Chicken, Pastamania, Ishiro Fusion Bowl, iTEA, Ok Chicken Rice and more with 30% off (minimum spend applies). Prefer pick-up? Score 30% off with no min. spend.

• Nasi Lemak Ayam Taliwang – Boldest Flavours to Take Flight

Taking their passion from cabin crew to culinary crew, a couple who were former flight attendants established Nasi Lemak Ayam Taliwang together with their friend, blending Singapore’s beloved nasi lemak with Indonesia’s fiery ayam taliwang, creating a bold, boundary-breaking dish. Now a celebrated local favourite and recognised eatery in the Michelin Guide, they prove that great taste truly knows no limits

• Thai Dynasty – The Culinary Voyager

Driven by his passion for Thai cuisine and insight into Singaporeans’ love for authentic flavours, ex-Navy officer Ian Lin founded Thai Dynasty to bring the best of Thailand closer to home. Since 2018, Thai Dynasty has become a household name for casual, affordable Thai dining, offering a diverse menu crafted by genuine Thai chefs that is designed for everyday enjoyment. With regular new dishes to keep the experience fresh, the brand has expanded into concepts like halal-certified Thai Makan, signature Boat by Thai Dynasty, and convenient Bento boxes from Paddy Fields, all reflecting the true spirit of Thai cooking.

From 21 – 31 August, support Nasi Lemak Ayam Taliwang, Thai Dynasty and other local homegrown brands and enjoy 20% off (minimum spend applies). pandapro subscribers get an additional 5% off, check the foodpanda app for full details!

IRVINS – Snack Game Changer

What began in 2009 as a modest seafood restaurant in Singapore specialising in salted egg crab evolved into a flavour revolution when the founder of IRVINS experimented with his signature sauce on chips and fish skin. Now a global snack sensation which has expanded to overseas markets, with products available in over 20 countries – including the U.S., Canada, Japan and beyond, IRVINS is a true homegrown success story.

• Yeo’s – Pioneer of Local Refreshments

Founded in 1900 as a humble soy sauce workshop in Fujian, Yeo Hiap Seng (Yeo’s) moved its heart to Singapore in the 1930s and quickly became part of our daily lives – from tinned chicken curry and soy milk, to the iconic packaged drinks we know today. Yeo’s embraces its cultural roots with offerings like pandan-flavoured drinks and Lunar New Year gift packs that continue to resonate with local tastes. With unmistakable classics like Yeo’s chrysanthemum tea, Yeo’s is a staple of homegrown ingenuity, rooted in tradition, yet always quenching the next generation’s thirst.

• Tiger Beer – Singa-pour Superstar
From its first pour in 1932 to becoming a global icon, Tiger Beer is Singapore’s most iconic brew and a shining example of the nation’s heritage. Capturing the roaring spirit of Singapore, from everyday moments to the biggest celebrations, it is the beer of choice for many Singaporeans, raising glasses to every win, big or small. More than just a drink, it’s a proud symbol of homegrown excellence – truly a Singa-pour sensation.

Stay stocked up on these bestselling local brands with 30% off selected items on pandamart, Cold Storage and Giant on foodpanda from 21 July to 31 August. Plus, don’t miss this exclusive on-ground deal: from 8 to 24 August, spend $30 at any physical Giant or Cold Storage store to redeem a $6 voucher for your first three online Giant or Cold Storage purchases on foodpanda. To redeem, simply present your receipt at the customer service desk in-store.

Minimum spend and other T&Cs apply; check in-store for full details

Explore Local Heroes Hall of Fame

What: Celebrate Singapore’s F&B icons at foodpanda’s Local Foodie Heroes Hall of Fame

When:

  • 21 July to 31 August – Enjoy 30% off selected eats from restaurants (min. spend applies) and 30% off best grocery picks on pandamart, Giant and Cold Storage, including items from participating brands like Yeo’s and Tiger Beer for all foodpanda users.
  • 21 July to 31 August – pandapro subscribers enjoy an extra 5% off on selected restaurant deals, on top of existing offers. Other T&Cs apply.

Where: 10 Hall of Fame Honourees, participating F&B outlets islandwide and on the foodpanda app – explore the full lineup of promotions in Annex A.

Celebrate SG60 with us—join the feast, honour our foodie heroes, and discover the flavours that make Singapore truly special!

Annex A: Join Us in Celebrating Singapore’s F&B Icons at foodpanda’s Local Heroes Hall of Fame

Celebrate Singapore’s F&B icons at foodpanda’s Local Heroes Hall of Fame
For all users
21 July – 31 August
  • Enjoy 30% off selected eats from restaurants (min. spend applies) and 30% off best grocery picks on pandamart, Giant and Cold Storage, including items from participating brands like Yeo’s, Tiger Beer and Pokka for all foodpanda users.
For pandapro subscribers
21 July – 31 August
  • pandapro subscribers enjoy an extra 5% off on selected restaurant deals, on top of existing offers. Other T&Cs apply.
Limited-Time Offer items available on foodpanda
Burger King
15 Jul – 8 Sep 2025
Rendang Bundle for 1 – $19.50

(U.P: $27.80)

• 1x Rendang Burger
• 1x O Ring Medium
• 1x Riceberry Pie
• 1x 4pc Nuggets
• 1x Small Sjora

Rendang Bundle for 2 – $38.90

(U.P: $50.10)

• 1x Rendang Burger
• 1x Mushroom Swiss Double or Tendergrill
• 1x Large O Ring
• 1x 6pc Cheesy Herb Bite
• 1x 5pc Cemepdak Mochi Bites
• 2x Small Sjora

Pastamania
1 August – 14 September 2025
Limited-time offers:

• Chilli Soft Shell Crab Pasta
• Black Pepper Soft Shell Crab Pasta
• Kaya Banana Pizza
• Pink Guava Sour Plum Soda
• Shiok Solo Set (1 Pax)
• Makan Kakis Set (2 Pax)

Exclusive on-ground deal for groceries
Cold Storage, Giant stores islandwide
8 August – 24 August
Spend $30 at any physical Giant or Cold Storage store to redeem a $6 voucher for your first three online Giant or Cold Storage purchases on foodpanda. To redeem, simply present your receipt at the customer service desk in-store.

Minimum spend and other T&Cs apply; check in-store for full details.

Hashtag: #foodpanda #f&b #retail

The issuer is solely responsible for the content of this announcement.

foodpanda Singapore

foodpanda is a leading on-demand delivery platform in Asia dedicated to bringing consumers a wide range of food, groceries and more, quickly and conveniently. Powered by technology and operational excellence, foodpanda is spearheading the growth of quick-commerce (q-commerce) across the region with its network of retail partners, as well as pandamart cloud stores to provide more on-demand options beyond the millions of food delivery options. foodpanda operates across 10 markets in Asia Pacific – Singapore, Hong Kong, Malaysia, Pakistan, Taiwan, Philippines, Bangladesh, Laos, Cambodia and Myanmar. foodpanda is a subsidiary of Delivery Hero, a global leader of the food delivery industry. For more information, visit .

Encountering Naadam, Experiencing the 35th Grassland Carnival of the Inner Mongolia Autonomous Region


XILINGOL LEAGUE, CHINA – Media OutReach Newswire – 22 July 2025 – Mid-summer breathes life into Inner Mongolia’s grassland, where lush pastures glisten after seasonal rains, nourishing herds beneath vast blue skies. Against this vibrant backdrop, the 35th Naadam Fair of the Inner Mongolia Autonomous Region unfolds.

Opening Ceremony of the 35th Grassland Naadam Fair of the Inner Mongolia Autonomous Region
Opening Ceremony of the 35th Grassland Naadam Fair of the Inner Mongolia Autonomous Region

As popular Inner Mongolian ballads blend with spirited dances and the haunting melodies of the morin khuur (horsehead fiddle), the vast grassland of Xilingol transform into a living stage. A procession of 1,200 horsemen bearing the national flag, followed by 512 Inner Mongolian wrestlers advancing with eagle-like poise, ignites the festival spirit, turning the grassland into a joyful paradise of melodious songs and folk dances.

image-1.jpeg

“Naadam”, a Mongolian word for “games” or “recreation”, is a traditional festival in Inner Mongolia. The competitions of Mongolian wrestling, horsemanship, and archery, known as “three manly skills”, are rather spectacular and the most popular with local people.

Wu Enqi, deputy director of the Culture, Sports, Tourism, Radio, and Television Bureau of East Ujimqin Banner, explained that Mongolian wrestling, horsemanship, and archery were essential skills for ancient Mongolian men to master during their upbringing. These skills once vital for survival on the battlefield have become fixed events at the Naadam Fair in the era of peace, which are still liked by many people to this day.

Traveling from Suzhou to witness the spectacle of Naadam, visitor Lei Jie shared, “Every moment in Xilingol felt magical, but nothing matched the visual impact when masculine Inner Mongolian wrestlers stepped into the arena at the Naadam Fair.”

Bökh (Mongolian wrestling) means “sturdiness, solidarity and persistence” in Mongolian. Victorious wrestlers wear Jiangga, a rainbow-hued silk neckpiece, the strands of which record their triumphs. The more strands there are on a piece of Jiangga, the more victories it represents.

Sun Haitao, a cultural researcher in Xilingol League, stated that Naadam holds a significant and far-reaching influence in the hearts of the people across the grassland, akin to the “Olympics”. In recent years, Naadam has been enriching its content with the development of the times, evolving from undiversified festive activities into a comprehensive cultural tourism IP that integrates cultural experiences, sports competitions, and industrial development, constantly infusing Naadam with new vitality.

Furthermore, this Naadam Fair has elaborately planned 18 characteristic zones, featuring both traditional Mongolian cultural displays such as the “Three Manly Skills” competitions and intangible cultural heritage exhibitions, as well as innovative modern experiences like grassland photography in folk costumes and family camping. Visitors can not only watch captivating performances but also join activities such as horseback riding and stamp collection, experiencing the unique charm of grassland culture through interaction.

Hashtag: #GrasslandCarnival #InnerMongoliaAutonomousRegion

The issuer is solely responsible for the content of this announcement.

7th HK Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme Digital Advertising Design (for Publishing) Awards Ceremony and Sharing Session by Awardees Annual Cross-Sector Event Nurturing Local Digital Advertising Talent

HONG KONG, July 22, 2025 /PRNewswire/ — Organised by the Hong Kong Association of Interactive Marketing (“AIM”) and sponsored by the Cultural and Creative Industries Development Agency (“CCIDA”), the Hong Kong Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme (the “Support Scheme”) was launched in 2018. With robust support from the industry, the Support Scheme has now entered its seventh edition, continuing its mission to nurture local digital advertising start-ups. By providing funding and professional training, the Support Scheme empowers these start-ups to create tailor-made digital advertising campaigns that promote emerging local writers. The Support Scheme assists local digital advertising start-ups in implementing digital advertising campaigns to promote local emerging writers and their designated books, gaining practical experience in the process. Simultaneously, it provides valuable exposure to digital promotion for local emerging writers and their publishers, fostering greater cross-sectoral collaboration and advancing the reading culture among the public.

Group photo of officiating guests, attending guests, representatives of supporting organizations, project mentors and all participating groups
Group photo of officiating guests, attending guests, representatives of supporting organizations, project mentors and all participating groups

This year, 12 teams were selected for the Support Scheme. To recognise their outstanding creative work, the AIM held the Digital Advertising Design (for Publishing) Awards Ceremony and Sharing Session today. The event was honoured by the presence of Mr. Alex So, Head (Multi-media) of the CCIDA, as the Guest of Honour. He was joined by Mr. Stanley Chow, Vice Chairman of AIM, and Mr. William So, Vice Chairman of the Hong Kong Publishing Federation, to present the awards to the winning teams.

Mr. Alex So, Head (Multi-media) of the CCIDA, congratulated the awardees and commended AIM for the successful organisation of this year’s scheme. He also extended his appreciation to the Hong Kong Publishing Federation, the Hong Kong Publishing Professionals Society (HKPPS), the jury panel, and professional mentors for their steadfast support.

Mr. Stanley Chow, Vice Chairman of AIM, congratulated all the winning teams. He also expressed his gratitude to CCIDA for its continued sponsorship of the support scheme, as well as the ongoing support from the publishing sector. He remarked, “Now in its seventh year, the Support Scheme has become a flagship cross-sector event for both Hong Kong’s digital advertising and publishing sectors, significantly promoting collaboration and development between the two. Each edition, participating start-up digital advertising companies impressed us with their creativity, producing memorable campaigns for the paired emerging authors and their books. This year’s campaigns were particularly outstanding and received unanimous praise from the judging panel.”

Each of the 12 participating teams consisted of a local digital advertising start-up,  established within the past five years,  paired with one unit of local writer whose debut work was published within the last six years. During the approximately three-month programme, the digital advertising teams created bespoke promotional campaigns for their paired authors and designated books. Each start-up received up to HK$260,000 in funding, alongside professional mentorship and training seminars designed to enhance creativity and elevate the overall quality of digital advertising in Hong Kong.

The 12 campaigns reached nearly 13.6 million views, with 1.33 million engagements and close to 12.61 million views. These impressive metrics demonstrate the campaigns’ ability to capture public attention with relatable and creative content, effectively delivering the books’ messages to their intended audiences while fostering deeper interaction between readers and authors.

To enable more readers to experience these campaigns, the Support Scheme has set up a dedicated booth at the Hong Kong Book Fair 2025 from July 16 – 22, showcasing all 12 teams’ campaigns alongside their corresponding publications.

At Digital Advertising Design (for Publishing) Awards Ceremony, the Gold, Silver, and Bronze Awards of the Digital Advertising Design (for Publishing) with awardees selected by the professional jury were given out. The “My Favourite Digital Advertising Design (for Publishing) Award”, winner of which was voted by the public from June 1 – 26, was also presented on the same occasion.

Below are brief introductions to the awarded campaigns of the 7th Digital Advertising (for Publishing) Awards:

Gold Award:

“MBTI 16 Types – Which Adorable Character Matches You Best?” by Hungerr Universe Limited

The Gold Award went to Hungerr Universe Limited’s campaign “MBTI 16 Types – Which Adorable Character Matches You Best?”, created for the book “MBTI Interpersonal Adventure – How to Get Along with Different Personality Types When Living Together?” written by Lai Wai Hang and Li Lo, published by Ming’s Readers Publisher. This campaign brought to life 16 MBTI personality types through vibrant characters, comics, and illustrations. The team produced creative street interviews and built oversized “books” representing each personality, displayed in public areas. QR codes on these installations led directly to the book’s purchase page.

Digital Advertising Campaign – “MBTI 16 Types – Which Adorable Character Matches You Best?”:
https://www.digiad.hk/pf/7/hungerr-universe-limited-x-mbti人際探險不同性格類型一起生活要如何相處/

Silver Award:

“Healing Hike – A Spiritual Journey in the Hills” by Studio120 &

“Our Guide, Our Ironman” by At This Moment

There were two teams receiving Silver Award. The first one went to Studio120’s campaign “Healing Hike – A Spiritual Journey in the Hills”, created for the book God in the wild: Awakening Spirituality in the nature of Hong Kong by KC, published by Chinese Christian Literature Council Ltd. The campaign used carousel posts, reels, and threads to capture the book’s reflective journey through Hong Kong’s wilderness, exploring how nature serves as a spiritual conduit. The theme of healing was woven throughout the campaign.

Digital Advertising Campaign – “Healing Hike – A Spiritual Journey in the Hills”:
https://www.digiad.hk/pf/7/studio120-x-神在野香港山野靈思之旅/

The second Silver Award went to At This Moment’s campaign “Our Guide, Our Ironman”, created for the sports fiction One Half by Wing Yuek Ching, published by Breakthrough Limited. This campaign dramatized the inspiring journey of a visually impaired triathlete and their guide through a four-part short film series. The story highlighted the strength and vulnerability of athletes and explored the idea that “everyone can be an ironman, but we all need a guide at some point in life.”

Digital Advertising Campaign – “Our Guide, Our Ironman”:
https://www.digiad.hk/pf/7/at-this-moment-x-鐵人15/

Bronze Award
My Favourite Digital Advertising Design (for Publishing) Award:

“Assemble! Future Science Rescue Team” by Nine Nine Digital

The Bronze Award went to Nine Nine Digital’s campaign “Assemble! Future Science Rescue Team”, created for the book Future Science Rescue Team (3): The Great Mystery of Green Lunar Mint” by Leung Tim, published by Sun Ya Publications (HK) Limited. It is also the recipient of “My Favourite Digital Advertising Design (for Publishing) Award”, as determined by public votes. Combining STEAM elements with science fiction, detective mystery, humor, and emotion, the campaign targeted students, parents, and teachers. It featured animated videos and school sharing sessions to promote the book’s educational and entertaining qualities.

Digital Advertising Campaign – “Assemble! Future Science Rescue Team”:
https://www.digiad.hk/pf/7/nine-nine-digital-x-未來科學拯救隊3碧月薄荷大謎團/

All awarded and participating campaigns from the 7th Support Scheme can be viewed for free on the Support Scheme’s official website and social media platforms.

Official website:   www.digiad.hk
Facebook page:   www.facebook.com/AdxPub
YouTube channel:   https://www.youtube.com/@香港初創數碼廣告企業

Organiser: The Hong Kong Association of Interactive Marketing

Lead Sponsor: the Cultural and Creative Industries Development Agency

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

The 7th HK Digital Advertising Start-up X Publishing (Writers) Promotion Support Scheme Digital Advertising Design (for Publishing) Award Recipients:

Award

Local Digital Advertising Start-up

Designated Book / Digital Advertising Campaign

Local Emerging Writer

Publisher

Gold Award

Hungerr Universe Limited

MBTI Interpersonal – How to Get Along with Different Personality Types When Living Together /

MBTI 16 Types – Which Adorable Character Matches You Best?”

Lai Wai Hang

Li Lo

Ming’s Readers Publisher

Silver Award

Studio120

God in the wild: Awakening Spirituality in the nature of Hong Kong /

Healing Hike – A Spiritual Journey in the Hills”

KC

Chinese Christian Literature Council Ltd

Silver Award

At This Moment

One Half /

Our Guide, Our Ironman”

Wing Yuek Ching

Breakthrough Limited

Bronze Award

Nine Nine Digital

Future Science Rescue Team (3): The Great Mystery of Green Lunar Mint /

“Assemble! Future Science Rescue Team”

Leung Tim

Sun Ya Publications (HK) Limited

My Favorite Digital Advertising Design (for Publishing) Award

Nine Nine Digital

Future Science Rescue Team (3): The Great Mystery of Green Lunar Mint /

“Assemble! Future Science Rescue Team”

Leung Tim

Sun Ya Publications (HK) Limited

The 12 teams of digital advertising start-ups and emerging writers participating in the 7th Support Scheme are listed in alphabetical order of the English names of the digital advertising start-ups as follows:

Local Digital Advertising Start-up (English Name)

Local Digital Advertising Start-up (Chinese Name)

Publisher (English Name)

Local Emerging Writer (English Name)

Designated Book (Chinese Title)

Designated Book (English Title)

(if any)

1

At This Moment

n/a

Breakthrough Limited

Wing Yuek Ching

鐵人1.5

One Half

2

FROM THE TOP PRODUCTION LIMITED

優本製作有限公司

Boaz International Education Institute Limited

Chan Cheuk Ki Twiggy, Shum Yin Wah

我不是笨笨

n/a

3

Gain Tune International Limited

德通國際有限公司

SYRT Academy Company Limited

Yu Wing Kong, Steve

招募之RD

Recruit to RD

4

Hungerr Universe Limited

哼嘎制作有限公司

Ming’s Readers Publisher

Lai Wai Hang, Li Lo

MBTI人際探險——不同性格類型一起生活,要如何相處?

n/a

5

Kangaroll Creative

n/a

HKEJ Publishing Limited

Cheung Ching Fung

港人防災必修科

n/a

6

Moisland

無島

City University of Hong Kong Press

Lin Ka Chun

被遺忘的香港管樂史

The Forgotten History of Wind Bands in Hong Kong

7

Nine Nine Digital

n/a

Sun Ya Publications (HK) Limited

Leung Tim

未來科學拯救隊3:碧月薄荷大謎團

Future Science Rescue Team (3): The Great Mystery of Green Lunar Mint

8

PI Consultancy & Training Company Limited

n/a

Enrich Publishing Limited

Miss Heart

校園療心室2——自主情緒‧實現真我

n/a

9

Ripple Vision

漣漪映畫

Quire Limited

Cheung Yu Ting (ArYu)

靈魂中轉站

SOULTOPIA

10

Storeroom No.9

玖號士多房

Sun Ya Publications (HK) Limited

Tsang Chiu Yu

資優孩子的解憂思考法

n/a

11

Studio120

120工作室

Chinese Christian Literature Council Ltd

KC

神在野──香港山野靈思之旅

God in the wild: Awakening Spirituality in the nature of Hong Kong

12

Tinysotiny.co Limited

n/a

Cosmos Books Limited

Tsang, Mo-suet Musette Faye

的的撐撐開飯啦

n/a