Japanese Wines Export Outgrew Other Alcohols Export to Hong Kong Scored a record-high 5-fold Rise

HONG KONG SAR – Media OutReach – 6 August 2021 – The Japan Food Product Overseas Promotion Center (JFOODO) was set up by Japan External Trade Organization (JETRO) to promote the brands of Japanese agricultural, fishery and food products. JFOODO has been devoted to achieving popularity of Japanese wines in Hong Kong with multiple campaigns over the past three years, lining up restaurateurs and consumers to have a better understanding of Japanese wines.

(From Left) Mr. Reeze Choi, JFOODO Japanese Wine Ambassador, Ms. Mari Takada, Deputy Consul General & Head of Economic section of Consulate-General of Japan at Hong Kong, Mr. Eric Ting, CEO of Bird Kingdom Group Ltd. and Mr. Micky Chan, JFOODO Japanese Wine Ambassador

Indeed, the boundless possibilities of Japanese wines should be enjoyed by many more consumers. In this case, JFOODO joins hands with famed restaurants for a two-phase “JFOODO Japanese Wine Pairing Campaign 2021” in August and October. Highlighted a wide variety of Japanese wines, 60 well-known restaurants are to be invited to design their own specialty dishes, from Cantonese, Japanese and Spanish cuisine to name a few, for wine pairing. Two influential wine experts, Micky Chan and Reeze Choi, are to be the ambassadors for JFOODO Japanese wines, who offer wines pairing consulting services and wine knowledge training for cuisine teams of the listed restaurants.

To beckon media and restaurateurs in the F&B sector for the event, JFOODO held a brief press launch at Greater China Club yesterday, one of the participant restaurants. Mr. Isamu Nakayama, JFOODO Chief Operating Officer, as well as two JFOODO Ambassadors of Japanese Wines presented the new trend and demand of Hong Kong market and tips for wines and food pairing respectively. Participants of this event relished four newly tailor-made dishes paired with Japanese wines by Greater China Club.

“JFOODO Japanese Wine Pairing Campaign 2021” Collaborated with Renowned Eateries

New Profile on Japanese Wines Paired with Signature Cuisine

As an achiever obtaining consecutive two-year success, “JFOODO Japanese Wine Promotion 2021” comes for the third year’s applause. The three-month two-phase campaign starts from 6 August (today!) to 31 October 2021, consisting of “JFOODO Japanese Wine Pairing Campaign 2021– Summer” in August and “JFOODO Japanese Wine Pairing Campaign 2021– Autumn” in October. The participant restaurants are free to join the summer or autumn promotion. They will partner with two appointed Japanese Wine Ambassadors by JFOODO to do the mix and match for wines and food, exploring another savory dimension of Cantonese, Japanese or fusion dishes with Japanese grape varietals.

20 restaurants are taking part in the “JFOODO Japanese Wine Pairing Campaign 2021– Summer” in August from now on. The participant list is deemed to be glamorous. Among Japanese owners’ restaurants, BON Japanese Yakitori Bar, Inaniwa Yosuke (TST & Whampoa Shop), JunG39 JAPAN, KAGURA, Shunsenkaihou (HK Shop), Kichi, KIDO, Nishiki, ODDS, Ramen Cubism, SARA, Sushi Hakucho, Japanese Restaurant Take No Sato, UMAI and Zi Nen Ya Japanese Restaurant are on the list. Among fine-dining places, MIÁN, the high-end Cantonese cuisine in Central; Neighborhood, ranked 17^th in Asian Top 50 Restaurants in 2021; Rustico, the Spanish restaurant led by Michelin- starred chef; as well as the esteemed Cantonese gourmet establishment Greater China Club are on the list.

Wine-savvy Experts as JFOODO Ambassadors for Japanese Wines

Advice on Wines Pairing and Wine Knowledge for Cuisine Teams

Two market-savvy influencers in Hong Kong wine sector, Micky Chan and Reeze Choi, are appointed to be the Ambassadors for “JFOODO Japanese Wine Promotion 2021”. Based on the climate and topography of vineyards, grape varieties and winemaker’s craft, the ambassadors would give advice on Japanese wines pairing with food offered by the participant-listed restaurants. They would take time to educate sommeliers and cuisine teams on the list to further understand the characteristics and charm of Japanese wines.

“Last year promotion campaign was an eye-opener for Hong Kong people. This year I’m honored to be one of the Ambassadors for JFOODO again. We would like to enhance the branding and sales strategies for Japanese wines while we connect restaurants and wine sellers as well as line up Japanese wines producers for Hong Kong consumers. Besides, we offer consulting services to support F&B frontliners to advance the overall Japanese wines sales. I hope you’ll be part of our JFOODO promotion campaign and make Japanese wines popular in Hong Kong.” said Reeze Choi, the Ambassador of Japanese Wine by JFOODO.

“I’m delighted to be the ambassador again to present Japanese wines during the promotions. Wine-drinking is embedded in Hong Kong daily life. As Hong Kong people are so fond of Japanese cuisine, wines made in Japan must also whet their appetite! Indeed, there is a whole world of wines to choose from, but the Japanese kind is emerging and hard to forget. Over the past two years, JFOODO strived to bring the wines to the spotlight and accessible to people. Now it’s time to further impress people by bringing exquisite wines pairing experience on the table. Feasts of grandeur are going to be held in collaboration with fine restaurants and renowned wine importers. So hone in on the Japanese varieties and tap into new possibilities!” said Micky Chan, the Ambassador of Japanese Wine by JFOODO.

Japanese Wines Export Outgrew Other Alcohols

Export to Hong Kong Scored a Record-high Double Rise in year of 2020

Hong Kong is one of the vital markets ever since Japanese wines started to export. The growth rate recorded 230% growth in 2020 compared to the previous year. While the global export value of Japanese wines exceeded 429 million yen in total, Hong Kong took up around 125 million JPY[1], representing one third of the total value, thus, the demand for Japanese wines in Hong Kong is still strong. However, among Hong Kong wine market, Japanese wines contributes only 0.17%[2] market share only. JFOODO is determined to raise the total market share of Japanese wines by boosting overall promotion efforts.

For more details of promotion campaign, please visit:

Official website for Japanese Wines：https://wine-jfoodo.jetro.go.jp/hk

Official Facebook：https://www.facebook.com/japanwine

Photo Link: https://drive.google.com/drive/folders/11sybbjy8E0zADRAm4TSuZgruNm69HmLu?usp=sharing

About JFOODO

The Japan Food Product Overseas Promotion Center (JFOODO) was established on April 1, 2017 within JETRO. JFOODO will devote its resources to the branding of Japanese agricultural, forestry, fishery and food products. To further boost the export of Japanese agricultural, forestry, fishery and food products, JFOODO will work to create a stronger platform for overseas B to C promotions and branding projects that stimulate international demand.

Official website：https://www.jetro.go.jp/jfoodo/

#JFOODO

SLP Park Hai Phong is strategically located in Dinh Vu-Cat Hai Economic Zone and will include six warehouses

HO CHI MINH CITY, VIETNAM – Media OutReach – 6 August 2021 – SLP (SEA Logistic Partners), a Southeast Asia focused industrial and logistic facility development and operation platform and joint venture with GLP, today announced it broke ground on SLP Park Hai Phong, its first logistic development in Vietnam and Southeast Asia.

SLP Park Hai Phong

SLP Park Hai Phong

Upon completion SLP Park Hai Phong will feature six single-story warehouses with a building area of 88,810 sqm and land area 190,100 sqm. Phase one of the development includes three single-story warehouses with a total building area of 47,560 sqm and land area of 100,000 sqm and is expected to deliver in Q2 2022. The new development is strategically located in Dinh Vu – Cat Hai Economic Zone of Hai Phong city, the largest coastal economic and transportation hub in the northern region of Vietnam. Hai Phong Port is the second largest seaport in Vietnam, the largest seaport in Northern Vietnam and is within 1.5 hours from Hanoi and other major industrial clusters, which allows it to serve increasing demand in port related logistics as well as import and export related distribution.

“This groundbreaking represents the beginning of our long-term commitment to the Vietnam market. We launched SLP to create world-class industrial and logistic infrastructure in Southeast Asia and support the region’s economic development. We look forward to working with local partners and the government to contribute to Vietnam’s modern logistic infrastructure,” said Kent Yang, a founding partner of SLP.

Since entering Vietnam in October through a joint venture with GLP, SLP has acquired five development sites with a total land area of close to 700,000 sqm and expanded the team to more than 20 team members. Over the next three to four years, the joint venture aims to invest approximately $1 billion to build a 1 to 1.5 million sqm modern logistic real estate platform in Vietnam. It will initially focus on the two largest markets in the country, Greater Hanoi and Ho Chi Minh City and its nearby provinces and will be able to leverage GLP’s fund management, development and operational expertise and resources and extensive global customer network. SLP is committed to be a leading responsible developer and a pioneer of Environmental, Social and Governance (ESG) efforts in Vietnam.

Due to the ongoing severity of the Covid-19 pandemic in Vietnam, SLP has developed strict health and safety protocols and is following the local government’s strict Covid-19 prevention measures on-site to ensure the safety of its employees and contractors to the highest level possible.

SLP has named Ricons Group Construction Investment JSC as general contractor.

About SLP

SLP (SEA Logistic Partners) is an industrial and logistic facility development and operation platform backed by GLP, the leading global provider of modern logistics facilities and technology-led solutions. We will create world-class industrial & logistic infrastructure in Southeast Asia to support the growth of our customers and the region’s economic development.

#SLP # SEALogisticPartners

About GLP

GLP is a leading global investment manager and business builder in logistics, real estate, infrastructure, finance and related technologies. Our combined investing and operating expertise allow us to create value for our customers and investors. We operate across Brazil, China, Europe, India, Japan, the U.S. and Vietnam and have more than US$110 billion in assets under management in real estate and private equity. Learn more at glp.com/global.

#GLP

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