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APB Singapore Champions Drinking in Moderation with Keep It Real, Keep It Moderate Campaign

Singaporeans are invited to nominate their “Real Ones” to celebrate those who embody responsibility who make moderation their mantra


SINGAPORE – Media OutReach Newswire – 26 December 2024 – With the festive season in full swing, Asia Pacific Breweries Singapore (APBS) is turning the spotlight on embracing authenticity and championing moderate drinking with the launch of its latest campaign, ‘Keep It Real, Keep It Moderate’. Aimed at making responsible drinking the modern lifestyle choice, the campaign promotes drinking in moderation as the ultimate way to celebrate and let true personalities shine.

Our time with friends brings much joy, connection and celebration, yet it is so often overshadowed by the pressures of fitting in or the fear of missing out (FOMO). The bold, social-first initiative ‘Keep It Real, Keep It Moderate’ flips the focus back to what really matters: shared laughter and genuine, meaningful conversations with friends and loved ones. The campaign encourages individuals to move away from the excesses that cloud their true personalities, empowering them to own their nights by staying true to themselves. Because what truly makes a night memorable — having to drink till you drop or the memories that linger long after your last toast?

Bringing your Authentic Selves to Celebrations
The campaign kicked off with drunk texts sent out from APBS’ Official Instagram Account in the middle of the night – a relatable experience that many of us have encountered, or worse – gasp – sent ourselves. To celebrate authenticity and individuality and encourage drinking in moderation, APBS is unveiling various fun and relatable personality profiles, from “the Gym Rat” to “the Gamer Girl”. Showcasing how drinking in moderation allows everyone’s unique quirks and passions to shine, APBS seeks to inspire healthier drinking habits while showing that authenticity is the key to memorable celebrations.

'The Real Ones' Social Contest
‘The Real Ones’ Social Contest

Nominate The “Real Ones”
At the heart of the campaign lies a celebration for the “Real Ones”, the responsible ones who lead by example and look after their friends during moments of overindulgence. Every group has a “Real One” — the friend who keeps it cool and makes moderation their mantra. APBS’ ‘Keep It Real, Keep It Moderate’ introduces five unique categories to recognise friends who embody responsible drinking habits:

  • Snack Drawer: The real one who kept our stomachs full so the drinks didn’t hit too fast.
  • Low Key Legend: The real one who kept the vibes alive while pacing drinks like a champ.
  • Zero-zero Hero: The real one who held their ground in the face of peer pressure.
  • Cab Caller: The real one who said no to drinking and driving and got everyone home safely.
  • Water Fetcher: The real one slowed the rounds with water and kept the night in check.

Everyone is invited to nominate their “Real Ones” who fit into any of the five categories above using customised Instagram Story templates available on APBS’ Instagram page. The perfect chance this holiday to acknowledge their effort and thank those who help you out during moments of overindulgence, anyone can submit their entries simply by using the “Add Yours” function on the templates and sharing the best tips learned from their “Real Ones” on drinking responsibly.

The 50 most inspiring stories, with 10 winners in each category, stand to win exclusive prizes including a custom trophy to honour their “Real One”, a $20 Grab voucher and a carton of Heineken 0.0 to toast to their authenticity. Nomination starts on the 20th of December and ends on the 3rd of January. Winners will be announced on 10th January on APBS’ Instagram.

Creating Lasting Memories
“Our goal is to inspire and encourage people to adopt responsible drinking habits,” said Patricia Lee, Corporate Affairs Director, Asia Pacific Breweries Singapore. “Drinking in moderation is not about saying no, it is about saying yes to the best version of yourself, to the moments that matter, and to nights you will never forget. With ‘Keep It Real, Keep It Moderate’, we aim to inspire a movement where moderation is celebrated, not sidelined, doubling down on our commitment to promoting responsible drinking and reminding everyone to not let overdrinking take over your personality.”

Whether you are raising a toast to the holidays or ringing in the New Year, APBS’ ‘Keep It Real, Keep It Moderate’ invites everyone to make this festive season one to remember — for all the right reasons.

For more details on the campaign and how to participate in the contest, visit APBS’ Instagram at www.instagram.com/apbsingapore.

Hashtag: #APBS


The issuer is solely responsible for the content of this announcement.

About Asia Pacific Breweries Singapore

Asia Pacific Breweries Singapore is the nation’s leading and most sustainable brewery. Established in 1931, we are the home of the world-acclaimed Tiger Beer, and we house an unparalleled range of premium beers like Heineken® and Guinness. People are at the heart of our business, and we ignite the moments that brew the joy of true togetherness. We believe in sustainability as a positive force for change, and our Brew a Better World sustainability strategy raises the bar with new commitments to advocate for an inclusive, fair and equitable world. Asia Pacific Breweries Singapore is an operating arm of The HEINEKEN Company.

Controversial Love Charm Service Goes Viral in Singapore

Controversial Love Charm Service Goes Viral in Singapore
A glimpse into the 'bloodworm love ritual' offered by a Singapore-based company (photo credit: SCMP composite/carousell.sg)

A Singaporean company is offering a unique ‘love ritual’ service that promises to bring back lost lovers, drawing both fascination and skepticism online.

The service, priced at SGD 500 (USD 360), is offered by Element Mustika, a Singapore-based spiritual store. The company claims the ritual is performed by a Thai master, named James from Chiang Mai, who boasts over 20 years of experience.

The master asserts he is the only practitioner in Thailand with the secret knowledge of the “bloodworm love ritual,” passed down through ancient texts.

Clients are asked to provide photos and details of their desired partners and then simply wait for the charm to take effect. According to the company, this ritual is popular among clients from China, where spiritual services like these are highly valued.

However, not everyone is convinced. Chinese media have reported several cases of scams involving so-called love rituals. In 2022, Shanghai police arrested a group accused of defrauding a woman of CNY 13,000 (USD 1,781) through fake rituals.

Similarly, a Beijing court sentenced a woman to three years in prison for scamming another person out of CNY 7,800 (USD 1,068) for a similar service.

The service has sparked a mix of reactions online. While some dismiss it as exploitation of vulnerable individuals, others argue that belief in such practices persists in modern societies.

This fascination with love rituals is not unique to Singapore. Similar beliefs have historical roots in Southeast Asia, including Laos and Thailand. In ancient times, people sought such rituals to resolve love-related issues, whether to attract a partner or create discord between others.

Houaphanh Province to Expand Flight Services Amid Tourism Boom in 2025

Cherry Blossoms in full bloom in Houaphanh province, Laos (Photo: Tourism Laos)

Starting January 2025, airlines are set to increase flights to Houaphanh province to accommodate the growing number of tourists.

Laos Highlights Ten Most Severe 2024 Road Accidents in Vientiane

Laos Highlights Ten Most Severe 2024 Road Accidents in Vientiane
This image is used only for representational purpose (photo credit: Facebook)

The Vientiane Capital Traffic Police Department has highlighted ten of the most severe road accidents of 2024, which collectively claimed 15 lives and caused damages amounting to billions of kip.

Tat Sieng Lue Waterfall Opens as Khammouane’s New Eco-Tourism Site

Tat Sieng Lue Waterfall Opens as Khammouane’s New Eco-Tourism Site
Tat Sieng Lue (photo credit: PJoe Chill )

Khammouane Province unveiled its newest eco-tourism destination, Tat Sieng Lue Waterfall, on 20 December, offering visitors a mix of natural beauty and outdoor adventure.

LOCA Sparks EV Revolution in Laos with 40 Fast-Charging Stations

EV Charging Station by LOCA Laos

In response to the rising adoption of EVs, LOCA, an electric vehicle (EV) infrastructure in Laos, has set up 40 fast-charging stations across Laos in 2024, focusing on major cities and key routes to boost EV growth and promote sustainability.

The company’s fast-charging stations deliver power at 120-240 kW, allowing EVs to fully charge in just 20-30 minutes. Through the LOCA EV app, users can locate and navigate to charging stations nationwide, view real-time usage status, and ensure worry-free travel from Laos’ northernmost to southernmost points.

LOCA’s expansion has been bolstered by support from the Asian Development Bank (ADB) Frontier Fund and the United States Agency for International Development (USAID). These collaborations have provided substantial financial and technical assistance to advance clean energy projects in Laos. 

The ADB’s investment aims to drive innovation and technological solutions to tackle climate change while encouraging inclusive economic growth. At the same time, USAID’s support has improved clean energy access, cut consumer costs, created jobs, and reduced carbon emissions.

The Growing EV Market in Laos

Demand for EVs in Laos has surged unprecedentedly. 2,101 EVs were imported in 2023, accounting for 25.1 percent of all new vehicle registrations. In the data year to date as of October 2024, the total imported electric cars surged to  4,437, highlighting a consumer shift towards EVs driven by cost efficiency and environmental concerns.

Building on its 2024 success, LOCA aims to expand its fast-charging network to 100 stations by 2026. This growth is designed to accommodate the rapidly increasing number of EV users and promote widespread adoption of electric vehicles across Laos.

GC Ranked No. 1 in DJSI Chemicals Business Sector for Six Consecutive Years, Becoming the First and Only Company Worldwide to Achieve This, Reaffirming Its role as a Global Model For Sustainability


BANGKOK, THAILAND – Media OutReach Newswire – 26 December 2024 – PTT Global Chemical Public Company Limited (GC) has been ranked No. 1 in the chemicals business category of the Dow Jones Sustainability Indices (DJSI) World Index for the sixth consecutive year by S&P Global. This recognition reflects GC’s adherence to global standards in sustainable business operations, focusing on Environmental, Social, Governance, and economic (ESG) principles. GC continues to advance balanced sustainability across all dimensions and is committed to achieving net-zero greenhouse gas emissions by 2050.

GC Ranked No. 1 in DJSI Chemicals Business Sector for Six Consecutive Years

Mr. Narongsak Jiwakanun, CEO of GC, stated, “This achievement underscores GC’s unwavering commitment to being a global leader in sustainability. Being ranked No. 1 in the chemicals business category for six consecutive years as the first and only company in the world reflects our dedication to conducting transparent business practices, prioritizing the interests of all stakeholders, and driving social and environmental progress in tandem. GC firmly believes that sustainability cannot be achieved in isolation; it requires collaboration across all sectors to create meaningful, long-term positive impacts and lay a solid foundation for society at national and global levels.”

GC has set a goal of becoming a low-carbon or Net Zero Company by 2050. The company continue to foster sustainability throughout its business value chain, driving collaboration with all sectors to support the transition to sustainability. At the heart of this effort lies the Sustainable Supply Chain strategy, which has been instrumental in maintaining GC’s position as the No. 1 global leader in sustainable business, as recognized by the DJSI for six consecutive years. GC integrates sustainability principles into its supply chain management as a core strategy to strengthen the organization. This approach encompasses business partners, suppliers, surrounding communities, and all stakeholders, aligning operations with the GC Supplier Code of Conduct. By doing so, GC enhances its competitive edge in ESG (Environmental, Social, and Governance) while fostering shared benefits throughout the supply chain.

E: Environment

GC collaborates with partners and businesses to achieve decarbonization goals in the supply chain. This includes implementing Circular Economy principles to reduce waste and minimize energy consumption while improving resource efficiency.

S: Social

The company emphasizes human rights across all dimensions, ensuring comprehensive care for employees, partners, and contractors through Human Rights Due Diligence processes. This includes labor rights, environmental considerations, and community well-being. GC also supports initiatives to enhance the quality of life in local communities.

G: Governance

GC upholds strong corporate governance, conducting business with ethics, respect for rights, and accountability to shareholders and stakeholders. It evaluates sustainability-related issues through the lens of Double Materiality, considering both business impacts and stakeholder expectations. GC ensures transparent and verifiable management of material issues, adhering to International Disclosure Standards for accountability and reporting.

The Dow Jones Sustainability Indices (DJSI) are globally recognized benchmarks for assessing corporate sustainability. These indices evaluate the performance of over 3,500 large companies worldwide and are ranked by S&P Global. DJSI serves as a key metric for measuring the effectiveness of business operations aligned with sustainable development principles. GC’s ranking as the No. 1 company in the chemicals business category for six consecutive years highlights its ability to deliver sustainable returns while instilling confidence among global investors.

Hashtag: #DJSI #GC #GCChemistryforBetterLiving

The issuer is solely responsible for the content of this announcement.

SIBUR receives highest-category ESG rating from China’s largest rating agency


MOSCOW, RUSSIA – Media OutReach Newswire – 26 December 2024 –The rating agency China Chengxin Green Finance Technology (Beijing) Ltd. (CCXGF) has assigned SIBUR an ESG rating of A-, making SIBUR the only Russian company to receive a rating in CCXGF’s highest category. SIBUR also ranks among the top 10 in CCXGF’s ESG rating of global chemical companies.

Regarding the criteria assessed by the rating, SIBUR’s performance easily exceeded the industry average. Notably, the agency gave the company a score of 95.76 out of 100 for environmental stewardship, while the average for other companies in the sector was 52.19. SIBUR also received a score of 80.73 for its work on occupational safety, compared with an average of 55.04 for other companies, and a score of 85.58 for its disclosure of decisions, while the industry average was 36.75.

The analytical report also noted SIBUR’s efforts to recognise, assess and reduce climate risks. Moreover, the authors of the report drew attention to the company’s sustainable development strategy, which, among other things, sets goals for reducing greenhouse gas emissions. The company’s efforts in the area of biodiversity conservation were also mentioned: SIBUR supports projects and initiatives aimed at species conservation, and its production sites are not located in areas of high biodiversity value.

“The Asia-Pacific countries are developing their expertise when it comes to sustainability and paying increasing attention to the sustainable development agenda every year. In this context, the assignment of an A rating to SIBUR by China’s largest rating agency is a very important result. It confirms that our practices are in compliance with best global practices and is an additional point of engagement for developing dialogue with partners in important markets for the company,” said Alexey Kozlov, SIBUR’s Managing Director and a member of the company’s Management Board.

“We place great value on our partnership with SIBUR and see immense potential in our collaboration with Russian clients,” says Dongyang Xue, President of CCXGF. “CCXGF is at the forefront of domestic green finance and ESG service provision in China. Our expertise positions us to significantly boost SIBUR’s international profile, particularly in the Chinese market. Through our ESG rating, we aim to enhance transparency and foster a deeper understanding of SIBUR among international stakeholders”.
Hashtag: #SIBUR

The issuer is solely responsible for the content of this announcement.