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Melco Style Presents: 2023 The Black Pearl Diamond Restaurants Gastronomic Series Continues with Two Unique Collaboration Dinners

Tickets for the L’ATTITUDE x Voisin Organique and Tenmasa x Takakura events go on sale July 26

MACAU – Media OutReach – 19 July 2023 – Melco Resorts today revealed the next phase of its inaugural cross-regional banquet extravaganza, Melco Style Presents: 2023 The Black Pearl Diamond Restaurants Gastronomic Series, with the announcement of two unique dinner events in September and October. After kicking off with two sold-out events in June and July, the Series continues with highly anticipated collaborations between L’ATTITUDE at Morpheus, City of Dreams and Voisin Organique from Shenzhen on September 23 and 24, and between Tenmasa at Altira Macau and Beijing’s TAKAKURA on October 28 and 29. Tickets go on sale on Wednesday July 26 with an exclusive 10% discount for Melco Style members.

Brittany Lobster, Wild Vegetable and Mushroom Bouillon
Brittany Lobster with Wild Vegetable and Mushroom Bouillo
Takakura Sushi Roll
Takakura Sushi Roll with Sea Urchin, Chopped Bluefin Tuna Toro, Caviar, Salmon Roe and Japanese Egg Yolk

Supported by the Macao Government Tourism Office, Melco Style Presents: 2023 The Black Pearl Diamond Restaurants Gastronomic Series is an unprecedented partnership between some of the most sought-after 2023 Black Pearl Diamond awardees and a selection of Melco’s signature restaurants. Featuring 10 four-hands dinners held across 2023 and 2024 at City of Dreams, Studio City and Altira Macau, the Series pairs 10 of Melco’s award-winning restaurants with 10 Black Pearl diamond restaurants from China, with chefs from each duo of restaurants collaborating to create one-of-a-kind menus that showcase their combined talents. As well as offering guests the opportunity to discover and savor regional specialties from all over China, the Series promotes Macau as a UNESCO Creative City of Gastronomy while also underlining its status as a top dining destination for locals and tourists alike.

The third event in the Series will see Nordic-French fine dining restaurant L’ATTITUDE at Morpheus, City of Dreams joining forces with Voisin Organique (Black Pearl one diamond), a stylish farm-to-table restaurant from Shenzhen that serves contemporary Chinese cuisine featuring produce from its own organic farm. Held on Saturday September 23 and Sunday September 24, the five-course dinner is priced at MOP 1,688* per person and will include exclusive dishes co-created by L’ATTITUDE’s Chef Michel Kristensen and Voisin Organique’s Chef Sean Yue such as Carabinero Prawn and Golden Osciètre Caviar, and White Pearl Oyster, Shaoxing Wine and Green Apple; and Morel and Matsutake Tart with Fresh Sliced Mushroom, Green Pine Ash, White Chocolate, Pear; as well as Brittany Lobster with Wild Vegetable and Mushroom Bouillon, and Slow-cooked Wagyu Beef Short Ribs with Pickled White Asparagus and Black Truffle from L’ATTITUDE, and Wild-caught Turbot Fish Fillet with Braised Cabbage and Chiu Chow Fermented Daikon from Voisin Organique.

For the fourth event in the Series, Chef Takenori Noguchi of tempura specialist Tenmasa at Altira Macau will welcome Chef Ryuya Nagase from Beijing-based Japanese restaurant TAKAKURA (Black Pearl one diamond) for two dinners on Saturday October 28 and Sunday October 29. Featuring signature and specialty dishes from both restaurants that no Japanese seafood lover will want to miss, the six-course menu is priced at MOP 2,488* per person and includes Bluefin Tuna Toro, Alfonsino, Shark Skin Flounder and Kuruma Prawn sashimi, and also Maki Prawn, Japanese Whiting, Kyoto Jumbo Shimeji Mushroom and Kagoshima Wagyu Tenderloin with Truffle tempura from Tenmasa; as well as Wild Sea Bream Carpaccio with Assorted Autumn Vegetables, and Takakura Sushi Roll with Sea Urchin, Chopped Bluefin Tuna Toro, Caviar, Salmon Roe and Japanese Egg Yolk from TAKAKURA.

The second dinner in the series, which saw Studio City’s Michelin-one-starred Cantonese restaurant Pearl Dragon collaborating with Park Hyatt Suzhou’s Black Pearl One Diamond awardee Xizhou Hall, took place on July 15 and 16 at Pearl Dragon. Guests at the sold-out event enjoyed a remarkable six-course menu co-created by Pearl Dragon’s Executive Chef Otto Wong and Xizhou Hall’s Executive Sous Chef Calvin Yu, which was made up of signature dishes and newly created off-menu delicacies showcasing the distinctive Cantonese and Huaiyang flavours.

The remaining six dinner events will be rolled out beginning early 2024, with details to be revealed at a later stage. For enquiries and reservations, please call (853) 8868 3436 or visit www.cityofdreamsmacau.com/en/offer/melco-style-chapter-three-a-chinese-and-french-extravaganza for the L’ATTITUDE x Voisin Organique event, and (853) 2886 8868 or www.altiramacau.com/en/special-offers/melco-style-chapter4-a-cutting-edge-japaenese-feast for the Tenmasa x TAKAKURA event. Public sale for both events starts on Wednesday July 26 and full payment is required upon reservation. Stay tuned for the latest privileges and promotions exclusively for Melco Style WeChat members: www.cityofdreamsmacau.com/en/melcostyle.


* Subject to 10% service charge.

Hashtag: #MelcoStyle

The issuer is solely responsible for the content of this announcement.

Hong Kong Life Becomes the First Insurer to Integrate “iAM Smart” e-ME Form Filling Function into Online Insurance Application

HONG KONG SAR – Media OutReach – 19 July 2023 – Hong Kong Life has a long-standing dedication to provide excellent products and services and continuously grip on the innovative InsurTech in order to deliver a fresh experience to the valued customers. “iAM Smart” offers different one-stop personalized digital functions that allow users to surf online through their mobile devices in a smart and convenient manner. Last year, Hong Kong Life made history to become the first life insurance company to adopt “iAM Smart” authentication for account login. Such authentic function can provide customers a secured and convenient way to access the “Client Corner” of Hong Kong Life and enjoy various insurance services without the hassle in memorizing the username and password. Hong Kong Life’s adoption of “iAM Smart” enables customers to log into their account by using their personal mobile phone’s biometric authentication and a single digital identity.

Hong Kong Life has been continually exploring ways to expand and enhance the application of “iAM Smart”. This year, Hong Kong Life has achieved another milestone by integrating “iAM Smart” e-ME Form Filling function into online application journey for new customers. It is a first-in-market achievement for Hong Kong insurance industry. When new customers apply Hong Kong Life’s online insurance products, they can authorize the use of “e-ME” Form Filling function from “iAM Smart” and their personal information will be automatically filled-in. “e-ME” Form Filling function will ensure the accuracy of the information and shorten the application process.

This innovative service implementation was developed in collaboration with MediConCen Limited, an InsurTech startup company, while Hong Kong Life acted as the project sponsor. The project was carried out under the auspices of the Fintech Proof-of-Concept Subsidy Scheme offered by the Financial Services and the Treasury Bureau.

The Chief Operating Officer of Hong Kong Life, Ms. Margaret Tsang, said, “In today’s digital era, it’s apt to make use of the power of technology to satisfy different customer needs and deliver meticulous services. Riding on the success of being the first Hong Kong insurer to adopt ‘iAM Smart’ authentication function last year, we take great pride in being the first insurer again to apply another groundbreaking ‘iAM Smart’ technology to our online service this year. When applying for Hong Kong Life’s online insurance products, customers can make use of the ‘e-ME’ Form Filling function from ‘iAM Smart’ and their personal information will be filled in automatically, improving the information accuracy and time efficiency. Moving forward, we will continue to explore and expand the applications of the ‘iAM Smart’, further enhance our digital services to optimize the customer experience.”

Hashtag: #香港人壽 #HKLife #人壽保險 #網上投保 #智方便 #填表通



The issuer is solely responsible for the content of this announcement.

About Hong Kong Life

Established in 2001, Hong Kong Life Insurance Limited (“Hong Kong Life”) was founded by five local financial institutions including Asia Insurance Company Limited, Chong Hing Bank Limited, CMB Wing Lung Bank Limited, OCBC Bank (Hong Kong) Limited and Shanghai Commercial Bank Limited, which laid their foundations and have been serving people in Hong Kong for more than 50 years in average. Through our extensive network of around 130 distribution points comprising Chong Hing Bank, CMB Wing Lung Bank, OCBC Bank and Shanghai Commercial Bank, we provide a comprehensive range of insurance products and services.

Liverpool FC partners with Peloton in community focussed first

LIVERPOOL, UK – Media OutReach – 19 July 2023 – Liverpool Football Club has agreed a unique multi-year partnership with Peloton, making the global leader the club’s first ever digital fitness partner.

Inclusive of both the club’s men’s and women’s teams, the focus will be on enhancing the experience for the LFC and Peloton communities, by introducing supporters to Peloton’s world-class content, which can be experienced anytime, anywhere and wherever people are on their fitness journey.

Liverpool FC and Peloton will also team up to provide exclusive LFC content on the Peloton platform and will come together to also create unforgettable experiences for LFC fans and Peloton Members.

In addition, Peloton now has a presence at the AXA Training Centre and at LFC’s current pre-season training camp in Germany. The Peloton Bike, Tread, and accessories are now in all these elite sites to support player training and overall team fitness and wellbeing. In the near future, Peloton will also have a presence at LFC Women’s facility at Melwood.

To celebrate the partnership, LFC and Peloton have produced an exclusive launch video filmed at the AXA Training Centre. It features a number of LFC backroom staff – including canteen and admin workers and one of the club’s kitmen – enjoying the everyday use of Peloton products. You can watch here.

Commenting on the partnership, Ben Latty, Commercial Director at Liverpool FC, said: “We are delighted to welcome Peloton to the Liverpool FC family. This is a truly unique partnership and we’re excited about growing and activating this meaningful relationship to benefit both LFC and Peloton communities.

“Both LFC and Peloton recognise the vital importance of communities, how we at LFC look after our communities is a central part of our sustainability programme, The Red Way. Similarly, Peloton has built up a nearly seven million strong passionate community since launching, just over ten years ago.

“It’s particularly pleasing that we’ve been able to put our own staff, those who work so hard behind the scenes, front and centre in the video to mark this incredible new partnership.

“Together we will provide Liverpool FC fans and Peloton members with the best exclusive LFC content possible and remarkable and memorable one-of-a-kind experiences.”

This unique announcement follows Peloton’s recent brand relaunch, featuring a vibrant new brand identity and campaign as well as new Membership tiers for the Peloton App, including a completely free tier (Peloton App Free).

“Peloton delivers an unparalleled fitness experience with thousands of classes across different fitness disciplines, expert instruction, and great music. The collaboration with Liverpool Football Club gives us an opportunity to introduce more people to the range of content Peloton offers,” said Charles Quartey, Senior Director of International Marketing for Peloton. “Peloton and Liverpool Football Club share a strong sense of community and together we can better connect fans and local communities with world-class fitness content that can be experienced anywhere, anytime.”

Hashtag: #LiverpoolFC

The issuer is solely responsible for the content of this announcement.

Liverpool Football Club

  • Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs, having won 19 League Titles, including the Premier League, eight FA Cups, nine League Cups, six European Cups, three UEFA Cups, four European Super Cups and 16 Charity Shields.
  • As a socially responsible Club, Liverpool FC is proud of its heritage and plays a proactive role in its communities through its official charity, Liverpool FC Foundation, which aims to create life changing opportunities for children and young people in Merseyside and beyond, and the Red Neighbours programme, which creates events and experiences specifically aimed at improving the lives of those living in and around the Anfield area (L4, L5 and L6).

About Peloton

Peloton (NASDAQ: PTON), provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together immersive classes, cutting-edge technology and hardware, and the Peloton App with multiple tiers to personalize the Peloton experience [with or without equipment]. Founded in 2012 and headquartered in New York City, Peloton has nearly 7 Million Members across the US, UK, Canada, Germany, and Australia. For more information, visit www.onepeloton.com.

SHOPLINE celebrates its 10th Anniversary, reaching 1.5 billion customers and 3,000 times total revenue growth in Hong Kong

The platform hosts its first New Retail industry networking event with top business leaders in Asia, reaching customers across the globe

HONG KONG SAR – Media OutReach – 19 July 2023 – Driven by a new wave of digital transformation, the e-commerce market in Hong Kong has developed rapidly in the past 10 years, with new innovative technologies pushing the retail industry to new heights. Throughout the major changes in market consumption patterns, Hong Kong-based global smart commerce enabler SHOPLINE has helped numerous brands take advantage of new opportunities and expand their business. Today, SHOPLINE announced its 10th anniversary, as it continues to promote comprehensive retail transformation for global merchants. To celebrate this milestone, SHOPLINE recently held its first New Retail industry networking event, joining forces with top industry leaders from across Asia to explore major industry trends and opportunities in advertising, financing, and logistics. Influential business representatives also shared their business practices to help brands stand out in the fiercely competitive market and reach customers from all corners of the globe.

Recently, global smart commerce enabler SHOPLINE held its first New Retail industry networking event at WeWork Hong Kong, inviting top industry leaders from across Asia to explore major industry trends and opportunities in logistics, financing, and advertising, as well as the secrets to successful business operations with representatives from various merchants.
Recently, global smart commerce enabler SHOPLINE held its first New Retail industry networking event at WeWork Hong Kong, inviting top industry leaders from across Asia to explore major industry trends and opportunities in logistics, financing, and advertising, as well as the secrets to successful business operations with representatives from various merchants.

Nick Chiu, Deputy General Manager of SHOPLINE Hong Kong, said, “We are delighted to celebrate the platform’s 10th anniversary. SHOPLINE has always based its operations from our merchants’ perspective, launching e-commerce solutions that keep up with the latest market trends. We are committed to helping merchants succeed, and have seen our global customer base exceed 1.5 billion this year. Hong Kong is where SHOPLINE was created and it remains an important market for us. According to SHOPLINE’s data, SHOPLINE Hong Kong has grown rapidly in the past decade – as of the first half of 2023, our number of merchants has increased 65 times since our first year of operation. Meanwhile, the total revenue has also skyrocketed by 2,889 times. In the past decade, our team has also expanded overseas, with over 2,000 employees worldwide, operating in more than 13 regions. In addition to establishing bases in most major Chinese and Southeast Asian regions, SHOPLINE has recently expanded to London, UK, and Sydney, Australia, further affirming our international network and helping more local merchants sell to the world.”

Furthermore, to celebrate SHOPLINE’s 10th anniversary, SHOPLINE is giving away a total of HK$1 million in exciting offers for new online stores opening in Hong Kong, such as six months of free shop opening perks, free iPads, and free shipping of 50 items. Don’t miss out on this great offer!

Nick Gao, General Manager of SHOPLINE Hong Kong (front row, second from left), took a group photo with guests who attended the New Retail industry networking event.
Nick Gao, General Manager of SHOPLINE Hong Kong (front row, second from left), took a group photo with guests who attended the New Retail industry networking event.

The preferred e-commerce platform for 500,000 brands, innovative product features, and a new retail ecosystem

For the past 10 years, SHOPLINE has been committed to the belief that its success is built on its merchants’ success. Using technology driven by innovation, SHOPLINE has helped over 500,000 brands create a seamless shopping experience for their customers. Since entering the Hong Kong market in 2013, SHOPLINE has developed its own complete infrastructure system for merchants, providing a one-stop “Software as a Service” (SaaS) solution to build a complete, secure, and seamless retail ecosystem that protects both merchants and consumers. SHOPLINE continues to lead the market by introducing innovative solutions and features, including the comprehensive OMO (online-merge-offline) retail solution that blurs the boundaries between digital and physical shopping; SHOPLINE Payments, which manages both local and international payments; SHOPLINE Live, which offers five live streaming functions to attract customers; SHOPLINE Shoplytics, which analyses customer preferences and buying habits with AI-powered big data analysis; and WhatsApp Business API, which uses AI to create an efficient customer service workflow for merchants. By constantly improving its features and solutions, SHOPLINE aims to give its merchants an edge and seize opportunities in the ever-changing retail market.

Nick Chiu, Deputy General Manager of SHOPLINE Hong Kong, said, “As a leading digital city both in Asia and the world, Hong Kong has an advanced telecommunications infrastructure. Because the city’s e-commerce hardware meets the prerequisites for further expansion, we believe there is still huge potential for market growth. SHOPLINE will continue to devote itself to product development and solutions design to create more favourable conditions for our merchants, giving them an advantage right from the get-go. As our logistics technology continues to mature, we hope to connect more and more local merchants with a global customer base.”

Sharing the secrets of success: 3 strategies to attract customers and increase revenue

At the SHOPLINE New Retail industry networking event, local merchants Jakewell Marketing Manager Phyllis Yeung, Gopop Station founder Vivian Wu, and hello bear! founder Tommy Liu, shared their key business insights with those interested in entering the e-commerce market. They also discussed tried-and-true strategies to maximise SHOPLINE features to aid business success. The first of which is to use SHOPLINE’s multiple member management modules to build good customer relationships, create a loyal customer base, adjust, analyse, and expand to meet store management needs. Secondly, merchants can create a comprehensive shopping experience through the use of OMO multi-channel sales to reach more potential customers. For this, the effective use of big data can enhance marketing strategies and ultimately increase market share. The third strategy is to use social media marketing to expand customer reach while receiving orders to expand sales channels. SHOPLINE OMO’s cross-social platform e-commerce function can consolidate social media management activities across multiple channels, including SHOPLINE LIVE, Facebook, and Instagram live streaming, comments, and orders.

Breaking through geographical limitations and unlocking unlimited potential for business growth

The event also featured a panel discussion exploring the use of digital solutions to break geographical barriers, unlock new business growth, and create an abundance of new opportunities. Top representatives across various industries participated, including Jackie Lo, Head of E-Commerce Team, Sales and Marketing Department at SF Express; Terry Ling, Head of Business Development at livi bank; and Alan Ng, Key Account Manager at Google Customer Solutions. They spoke about the latest trends in logistics, financing, and advertising, revealing cutting-edge market opportunities brought about by new retail.

The development of e-commerce was accelerated by the pandemic, with efficiency being key

Jackie Lo, Head of E-Commerce Team, Sales and Marketing Department at SF Express, a leader in the instant delivery market, said, “The cross-border e-commerce market has grown significantly post-pandemic. To successfully expand into overseas markets, it is crucial to choose a logistics partner of an appropriate scale. SF Express provides cost-effective, cross-border e-commerce logistics solutions, with operations in Greater China and internationally. SF Express is integrated with the SHOPLINE system, including customs clearance consulting services, to help companies with end-to-end distribution and to maintain a competitive advantage.”

As cross-border e-commerce is popularised, electronic payment has become essential

Terry Ling, Head of Business Development at virtual bank livi bank, pointed out that after the years-long pandemic, customers have grown accustomed to cross-border consumption and many Hong Kong merchants have seized this opportunity to enter overseas markets. To support companies in implementing overseas expansion, livi bank provides SHOPLINE merchants with special offers for opening stores and flexible loan schemes to help them seize market opportunities. At the same time, livi bank leverages leading technology and data capabilities to provide high-quality digital commercial banking services to corporate customers, with an aim to address their common pain points. Ultimately, they enable corporate customers to realise their business aspirations in the digital age, taking their businesses to the next level.

Hashtag: #GrowwithSHOPLINE #GlowwithSHOPLINE

The issuer is solely responsible for the content of this announcement.

About SHOPLINE

Founded in 2013 and a member of the Silicon Valley-based 500 Startups accelerator in 2014, SHOPLINE is Asia’s biggest smart commerce platform, with offices in Hong Kong, Taipei, Singapore, Shenzhen, Guangzhou, Hangzhou, Shanghai, Beijing, Kuala Lumpur, Ho Chi Minh City, Jakarta, London, and Sydney.

SHOPLINE always prioritises its customers and aims to support brands of all sizes to achieve local and international growth together with an omnichannel presence. SHOPLINE offers 7 key solutions to our customers including online store, advertisement, strategic consultation, front end design, marketing, OMO retail strategy, and service integration. To date, SHOPLINE has helped over 500,000 merchants open their online stores, including well-known brands such as bossini, Wai Yuen Tong, Durex, Hiwalk, and Lemon King.

Website:
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Burger King Taiwan boosts conversions with Appier’s AI solutions

Appier’s one-stop automated platform enhances segmented communication effectiveness, while diverse creative modules innovate marketing campaigns

TAIPEI, TAIWAN – Media OutReach – 19 July 2023 – Appier today announced the successful implementation of a highly-interactive, personalized marketing campaign for Burger King Taiwan, a globally renowned fast-food chain. In response to the current market landscape and its needs, Burger King Taiwan has been consistently revamping its strategies to adapt to the new normal in the food and beverage industry and seize market opportunities in takeout and delivery.

Burger King enhances website conversion rate through Appier’s AI-powered personalized marketing platform, creating highly interactive personalized marketing campaigns

Burger King enhances website conversion rate through Appier’s AI-powered personalized marketing platform, creating highly interactive personalized marketing campaigns

Based on a report from Research and Markets, the global fast food and quick service restaurant market is projected to grow from US$273.20 billion in 2022 to US$292.78 billion in 2023, with a CAGR of 7.2%. By 2027, it is expected to reach US$371.47 billion at a CAGR of 6.1%. Technological advancements are a growing trend in the fast-food and quick-service restaurant market. Major companies are prioritizing the development of innovative solutions to strengthen their market position, boost revenues and provide a better customer experience.

By leveraging Appier’s AI Personalization Cloud, Burger King Taiwan harnessed diverse creative modules to effortlessly create eye-catching and engaging marketing campaigns, offering customers a unique and personalized experience. According to a study conducted by Infosys, it was reported that personalization significantly influenced 59% of consumers’ spending habits, while personalized restaurant marketing increases quick-service restaurant repeat sales by 8% to 20%. By providing a personalized experience for its customers, Burger King Taiwan achieved remarkable breakthroughs in on-site clicks and conversion rates, aligning with various marketing objectives such as consumer journeys, festive periods, new store launches, and seasonal promotions.

Achieve high conversions through interactive personalized marketing

In the highly competitive fast-food market, Burger King Taiwan wanted to boost customer conversions on its website and expand the average order value through more precise and engaging personalized marketing initiatives. With Appier’s AI-powered personalized marketing platform, Burger King Taiwan was able to collect and analyze customers’ online behavior, including product pages browsed, and shopping cart items. This enabled Burger King Taiwan to execute targeted segmentation marketing campaigns based on detailed information about customer behavior and preferences, allowing them to seize every crucial moment of customer interactions.

Appier’s AI-powered Personalization Cloud analyzes user behavior on a website. Once it detects a user’s intent to leave the site, the system will automatically trigger a pop-up window with a discount offer. This approach effectively retained customers by converting them into buyers and yielded an impressive conversion rate of 31%. Furthermore, Appier assisted Burger King Taiwan to set up various reward thresholds based on current cart value, incentivizing customers to purchase more. This tactic achieved an average click-through rate of 27%, thereby boosting the overall order value.

Elevate customer loyalty by creating eye-catching marketing campaigns

Building upon the success of its physical stores, Burger King Taiwan strives to amplify its online sales and cultivate customer loyalty. With Appier’s AI-powered Personalization Cloud, marketers can access an extensive selection of creative modules, allowing them to seamlessly create various promotional campaigns, irrespective of their programming expertise.

For example, during the Double 12 campaign, Burger King Taiwan utilized a webpage countdown timer to create a sense of urgency, resulting in a 6% increase in conversion rate. Additionally, for the grand opening of a new store, Burger King Taiwan used the built-in creative design module to create the lucky draw game and deliver coupons in a fun and interactive way, which achieved a 50% discount code utilization rate.

In addition to interactive marketing modules, delivering targeted marketing messages tailored to customer needs proves to be an effective strategy in attracting consumers. By integrating the AI Personalization Cloud with the OpenWeather API, Burger King Taiwan can recommend products or promotional activities aligned with the local weather conditions in a user’s location. For instance, during warmer days, the platform will automatically recommend refreshing cold beverage promotions, while in the event of a high probability of rain, it will push delivery promotions. By offering customers the most suitable products or offers for their current situation, Burger King Taiwan was able to enhance customer loyalty even further.

Multi-wave holiday marketing engagement with automated communications via a single platform

Managing multiple waves of marketing campaigns during holiday seasons can be time-consuming and resource-intensive for marketers. However, Burger King Taiwan utilized the one-stop AI Personalization Cloud to deliver automated communications, making executing multiple waves of marketing campaigns easy. During the Double 11 campaign, Burger King Taiwan strategically orchestrated multiple waves of broadcast messages. It triggered content for different phases of the campaign, including event warm-up, lucky draw, double points, and limited-time offers.

“Burger King Taiwan is committed to embracing new technologies and using creativity to drive sales. With AI data analysis and segmentation capabilities, we can develop personalized marketing strategies based on customer insights, delivering engaging and precise messages and offers to each customer, and seizing every communication touchpoint. Appier’s user-friendly solution, coupled with their proactive approach in proposing practical marketing strategies, has significantly enhanced our marketing endeavors,” said Karin Jiang, Marketing Director, Burger King Taiwan. “Looking ahead, Burger King Taiwan is excited to sustain our collaboration with Appier, planning more eye-catching and customer-centric marketing campaigns, fostering website interaction and conversions, and strengthening our customer loyalty relationships.”
Hashtag: #burgerking #appier #personalization #marketing #ai #artificialintelligence

The issuer is solely responsible for the content of this announcement.

About Appier

Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe and the U.S., and is listed on the Tokyo Stock Exchange. Visit for more company information.

About Burger King

Burger King is the world’s second-largest fast-food chain, with over 17,000 branches across the globe. As a leading fast-food brand, Burger King has consistently upheld its competitiveness by providing a superior customer experience. The brand ensures customer satisfaction through reasonable prices, high-quality products, fast service, and clean restaurant environments. Visit for more company information.

hana-musubi Launches the First-ever “Employees’ Child Health Care Plan” Enhancing Benefits for All Full-time Employees

HONG KONG SAR – Media OutReach – 19 July 2023 – hana-musubi, a Japanese rice Omusubi specialty store under Hyakunousha International Limited, announced today a comprehensive enhancement of its employee benefits policy. The major initiative includes the introduction of the “Employees’ Child Health Care Plan ” for the first time, which extends medical coverage to the children aged 18 or below of all full-time employees, prioritising the health and well-being of employees and their families.

Mr. Nishida, Ms. Kwong and shop staff group photo
Mr. Nishida, Ms. Kwong and shop staff group photo

Mr. Muneo Nishida, Managing Director of Hyakunousha International Limited, stated, “At hana-musubi, our core philosophy of ‘triple-win’ emphasises the importance of what’s good for employees, good for the company, and good for society. We believe that health is of utmost importance, so the critical step of practising what’s ‘good for employees’ is to address their medical benefits and reduce their financial burden of healthcare. It is rare in the food and beverage industry to provide employees’ children with insurance coverage. We hope to become the pioneer for the industry, leading industry players to improve their welfare measures, especially in the areas related to employees’ healthcare and family-friendly measures. We hope this initiative will become the new norm, motivating the development and progress of the entire industry.”

Securing the next generation: introducing the first-ever “Employees’ Child Health Care Plan”

hana-musubi, known for bringing traditional Japanese meals to Hong Kong, embodies the Japanese spirit of warm and sincere hospitality – “omotenashi” – not only in caring for its customers but also employees. The launch of the “Employees’ Child Health Care Plan” stems from the same intention – to care for our employees with heart, providing them with what they need, and caring for whom they love. Compared to last year, the company’s annual medical budget has increased significantly by 60%, with a broader range of coverage to benefit employees and their children. Starting this month, hana musubi has launched the “Employees’ Child Health Care Plan” which extends medical coverage to all full-time employees’ children aged 18 or under, including both inpatient and outpatient insurance plans.

Mr. Nishida also stated that: “hana-musubi upholds the brand mission of ‘creating the agriculture of the next hundred years’ and continuously nurtures the next generation through action. Through our delicious Omusubi, we hope to enable our customers to feel warmth and the love of a family. To achieve this goal, we must first connect with our employees, listen to their needs, and genuinely care about them. And when you do, you will naturally care about the next generation and ensure the health and well-being of both the employees and their children.

Introducing a half-day paid medical check-up leave to enhance employee healthcare benefits

hana-musubi is always striving to improve its employee healthcare benefits. It has established a mechanism to review welfare details periodically to ensure that its team enjoys protection that meets or even exceeds industry standards. While hana-musubi offers preventive health check benefits to its employees, it has noticed that some employees are hesitant to sacrifice a half day’s pay for the check-up, resulting in underutilization of this benefit. In light of this, it has introduced a half-day paid medical check-up leave to encourage employees to undergo annual physicals and prevent illnesses before they occur, thereby enabling them to live longer and healthier lives.

Flexible working arrangements to accommodate the needs of working mothers in caring for their children

In addition to the upgrade in healthcare benefits, the flexible working arrangements and other generous benefits offered by hana-musubi are key factors in attracting many working mothers. With hana-musubi stores located throughout Hong Kong, employees can choose to work at the store near to their residential area and enjoy full reimbursement of transportation expenses and free meals. Acknowledging the challenging lifestyle of working mothers, the option to choose their work hours allows them to balance their family and childcare responsibilities while also dedicating themselves to their careers, achieving a better work-life balance.

The company’s Head of Human Resources, Ms. Rachel Kwong, emphasised the importance of flexibility: “Most of our frontline employees in stores are health-conscious individuals with families. With that said, besides the medical benefits, flexibility is also a key factor, for example, we have mothers who work a designated number of hours each day in order to accommodate their children’s school schedules.”

In addition, hana-musubi provides paid comprehensive training for employees, including field training, classroom training, and demo store training, ensuring they have sufficient product knowledge and preparing them for real-life situations. A variety of leisure activities are organised outside of work hours by the company, including barbecues, hikes, annual dinners, etc., to promote the physical and mental health of employees and to build cohesion among colleagues, and employees are encouraged to bring their children. Ms. Kwong added: “We have regular communication with frontline and back-office staff to review current welfare schemes and staff rostering. At the same time, Mr. Nishida is very approachable and caring towards employees, leading the creation of a friendly and inclusive working atmosphere where all colleagues can feel comfortable and respected, increasing their sense of belonging and boosting morale in the company.”

Application Methods and Practical Information for hana-musubi job positions

hana-musubi is expanding rapidly in Hong Kong and plans to have over 150 stores by the end of 2023. In order to support this business expansion, the company aims to hire 500 employees this year, with 75% being frontline store staff. Applicants from a variety of backgrounds including students, housewives, and individuals without working experience, are welcome to apply. Interested applicants may refer to the following information to submit their resume or make relevant enquiries.

Frontline Store Position:
Email: jobs@hyakunousha.com
WhatsApp: 9160 7599

Factory Position:
Email: jobs@hyakunousha.com
WhatsApp: 9683 5308

Office Position:
Email: recruit@hyakunousha.com

Hashtag: #hanamusubi

The issuer is solely responsible for the content of this announcement.

About hana-musubi

Established in 2011, is a 100% Japanese rice Omusubi specialty store under Hyakunousha International Limited. “Omusubi” represents a mother’s love and family warmth: taking delicious Japanese rice cooked to perfection and adding favourite ingredients, then carefully moulding it with both hands coming together to represent the connection between people’s hearts.

carefully selects top-quality Japanese rice and combines it with seasonal ingredients to create fresh and delicious Omusubi. The company strictly monitors the process from raw materials and production to delivery and store operations to uphold its commitment to food safety and quality assurance. The goal is to provide customers with safe and secure 100% Japanese rice Omusubi at all times. produces multiple flavours of Omusubi daily, along with a variety of authentic Japanese cuisine, fresh and nutritious salads, and unique Japanese desserts, providing customers with a daily boost for a healthy lifestyle.

With its high-quality, healthy, and delicious Omusubi, has successfully won the hearts of the public and has opened over 125 stores in Hong Kong, Kowloon, and the New Territories in the past decade, allowing more customers to enjoy the highest quality Japanese Omusubi.

In addition to providing high-quality and delicious Omusubi, also adheres to the values of traditional Japanese hospitality “omotenashi” (おもてなし) to serve its customers. The company hopes to inspire every customer with warm and sincere service and connect with customers through the highest quality Japanese cuisine.

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OOm Shines at Agency of the Year 2023 Awards with 7 Wins, Including Prestigious Overall Local Hero of the Year

SINGAPORE – Media OutReach – 19 July 2023 – OOm, a leading digital agency in Singapore, proudly announced its exceptional success at Marketing Interactive’s Agency of the Year 2023 Awards, securing a remarkable total of seven accolades. The company also scored a hat trick, from 2021 to 2023, with the coveted “Overall Local Hero of the Year” award, reaffirming OOm’s position as a top-tier independent agency in Singapore.

OOm Singapore Shortlisted For 6 Categories From Marketing-Interactive’s Agency Of The Year Awards

OOm Emerges Triumphant with 7 Wins, Including Prestigious Overall Local Hero of the Year

Recognising Singapore’s Top-Performing Digital Agencies

Marketing Interactive’s Agency of the Year Awards is a highly regarded programme that has been a cornerstone of the industry for nearly two decades. As it approaches its landmark 20th year, the awards continue to be a benchmark for measuring, rewarding, and recognising the best digital agencies in Singapore across four key areas: Performance, Product, People, and Perspective.

The Agency of the Year Awards also delves into the agencies’ overall business performance, portfolio of clients and campaigns, people and culture, as well as their contributions to the industry at large.

It has celebrated excellence, acknowledged outstanding achievements, and fostered healthy competition within the marketing industry.

A Night of Triumph: OOm Celebrates Seven Impressive Wins

OOm’s commitment to excellence and innovation was recognised across multiple categories:

  • Overall Local Hero of the Year

This esteemed award celebrates OOm as an award-winning digital marketing agency founded in Singapore. Remarkably, OOm clinched this title for the third consecutive year, a testament to their sustained brilliance in the industry.

  • Local Hero and Gold for Lead Generation Agency of the Year

Recognising OOm’s consistent excellence in lead generation strategies, this award reaffirms the agency’s reputation, for the third time in a row, as a market leader in generating qualified leads through intelligent and cost-effective methods.

  • Gold for Independent Agency of the Year

Elevating their achievement from last year, OOm secured the Gold award for “Independent Agency of the Year”. This category is open to all independent digital agencies in Singapore with diverse specialisations, excluding those affiliated with agency networks, holding companies, or conglomerates.

  • Local Hero and Silver for eCommerce Marketing Agency of the Year

In this new category, OOm showcased its prowess by securing both the Silver and Local Hero awards. This accomplishment solidifies OOm’s position as an agency at the forefront of eCommerce marketing solutions.

  • Local Hero for Digital Agency of the Year

For the second consecutive year, OOm earned the reputable title of “Local Hero” for the Digital Agency of the Year award. This recognition acknowledges the agency’s expertise in providing digital solutions and strategies that meet clients’ marketing and advertising needs.

Embracing Success with Humility: Honouring the Team and Loyal Clients

Behind every remarkable achievement lies the dedication and collaborative spirit of an exceptional team, and OOm’s success story is no exception.

The talented team at OOm has consistently demonstrated their passion, creativity, and unwavering commitment to delivering outstanding digital solutions. Their innovative approach and steadfast dedication have propelled OOm to become an award-winning digital marketing agency, setting new standards of excellence along the way.

OOm also extends its sincere gratitude to its loyal clients, whose unwavering support and trust have been pivotal to the agency’s continued growth and success. The enduring partnerships with clients have not only enriched the agency’s journey but have also been instrumental in shaping innovative and effective marketing strategies.

“We would like to thank all our clients for placing their trust in us, the team behind every successful campaign for their diligence and perseverance, as well as the judging panel for recognising our efforts in delivering effective strategies for our clients. We will continue striving to provide unparalleled digital services to all our clients,” said Ian Cheow, CEO and Co-founder of OOm, expressing his heartfelt gratitude for the recognition.

Wyvan Xu, COO and Co-founder of OOm, echoed the sentiment, “These seven wins would not have been possible without the hard work and commitment of our team. Their dedication to their respective fields has helped us achieve astounding results for our clients and remarkable outcomes for OOm.”

Hashtag: #OOm

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About OOm

Since its establishment in 2006, OOm has emerged as a force in the realms of e-commerce and digital marketing, earning the position as one of the industry’s leading enterprises.

OOm also attained the distinguished status of a 2023 Premier Google Partner. This recognition places OOm in the league of the top 3% of Google’s esteemed partners in Singapore. As a trusted PSG vendor, OOm offers a comprehensive range of digital marketing and e-commerce development services, providing businesses with the tools they need to thrive in the digital age.

At its core, OOm is a full-fledged digital agency that specialises in crafting bespoke campaigns for clients through services such as Search Engine Optimisation (), Search Engine Marketing (SEM), Social Media Management (SMM), Content Creation, and Web Design & Development, and more.

Tradewind Finance Provides Export Factoring Facility for Electronics Trader in Hong Kong

HONG KONG SAR – Media OutReach – 19 July 2023 – Tradewind Finance is pleased to confirm the closing of a USD 700,000 export factoring facility for an electronics trader based in Hong Kong, a key trading hub for electronics products in Asia-Pac. This financial partnership enabled the company to receive immediate cash for its outstanding accounts receivable, while also maintaining strong relationships with both suppliers and buyers.

Major export markets for Hong Kong’s electronics exports include mainland China, the EU, the ASEAN, and the US, according to Hong Kong Trade Development Council. Mainland China is also the major source of Hong Kong’s electronic products trade.

The company originally focused on software development, and has successfully supplied electronic products to customers in the US for many years. With high-quality products sourced from mainland China, the trader has received various recognitions and is greatly welcomed by the US market. Its diverse buyer portfolio includes numerous distributors that operate on a large scale, making it a well-respected player in the market.

However, the company’s growth has been limited by its tied-up cash flow in its accounts receivables. Adequate working capital became an urgent need for the fast-growing exporter, which has been financed mainly through internal resources.

With tailor-made trade finance solutions, composed of an export factoring facility of USD 700,000, trade credit insurance, and account receivable management provided by Tradewind, the company obtained the necessary working capital to support its continued success, including taking on more orders with payment terms of 90 days open account, growing its business, and increasing its revenue effectively.

“The scalable factoring facility is suitable for the company to achieve its goals and reach its full potential. It is expected that they will add more qualified buyers to the portfolio after the trial of our services. We look forward to a successful and sustainable partnership in the future,” said Dickson Au, Regional CEO – Far East, at Tradewind Hong Kong.

Hashtag: #tradewindfinance #tradefinance #exportfactoring #electronics

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Tradewind Finance

Founded in 2000, maintains a network of offices all over the world, including Bangladesh, Brazil, Bulgaria, China, Hong Kong SAR, Hungary, India, Pakistan, Peru, Turkey, UAE, and the USA as well as the headquarters in Germany. Combining financing, credit protection, and collections into a single suite of trade finance products, Tradewind brings streamlined, flexible, and best-in-class services to the world’s exporters and importers.