Mexico joins FITUR 2026 as Partner Country in an edition bringing together 967 main exhibitors and marking an 11% rise in international participation.

The Knowledge Hub, FITUR Experience and the first International Summit on Communication and Tourism introduce the main innovations of a 46th edition boosting FITUR’s position as the world’s leading tourism fair.

MADRID, Jan. 20, 2026 /PRNewswire/ — Madrid once again becomes the focal point of global tourism as it hosts the International Tourism Fair (FITUR), organised by IFEMA MADRID from 21–25 January 2026. In its 46th edition, FITUR strengthens its position as the sector’s leading platform, highlighting both its international reach and its commitment to knowledge as a driver of industry transformation.

From left to right: María Valcarce, Director of FITUR; Miguel Aguiñiga Rodríguez,Mexico’s Secretariat of Tourism; Mariano de Paco,Community of Madrid; Sheika Alnuwais, Secretary‑General of UN Tourism; José Vicente de los Mozos, Chairman ofIFEMA MADRID; Rosario Sánchez,Ministry of Industry and Tourism; Marco Sansavini, Chair of the FITUR OC and President of Iberia; and Almudena Maíllo, Madrid City Council

The figures unveiled at the press conference underscore FITUR’s leadership: nine halls, more than 10,000 companies from 161 countries, 111 of them counting on official representation, (10% up on the 2025 edition) and 967 main exhibitors. Overall, FITUR has recorded an 11% rise in international participation.

FITUR also welcomes 18 new nations, largely from Africa and the Asia–Pacific, where participation has risen by 34% and 22% respectively. Standing out newcomers include Abu Dhabi, Dubai and Zanzibar, alongside regions from Germany and the United Kingdom.

FITUR 2026’s figures reflect the strong global momentum across the tourism industry. According to UN Tourism, between January and September 2025 the sector welcomed more than 1.1 billion international travellers, surpassing pre‑pandemic records set in 2019.

The Knowledge Hub and Fitur’s latest projects

In this context, FITUR 2026 strengthens its role as a key forum for industry debate with several major additions. The most relevant is the new Knowledge Hub, located in Hall 12 and open throughout the fair. Conceived as the strategic hub for tourism insight, it features eight auditoriums, ten conference programmes, more than 200 sessions and over 250 high‑level speakers.

The Knowledge Hub will also host further highlights, including FITUR Experience, focused on experiential tourism as one of the sector’s most dynamic drivers of change, and the first International Summit on Communication and Tourism, which analyses the challenges facing tourism communication alongside experts and representatives from both the public and private sectors. In addition, the Travel Technology Area has doubled in size and will bring together more than 190 leading innovation companies.

Economic impact and visitor outlook

Strong participation points to a significant turnout, with forecasts exceeding 150,000 professionals and close to 100,000 public visitors over the weekend. FITUR remains a major economic engine for Madrid, generating €487 million in its previous edition.

Mexico, FITUR 2026 Partner Country

Mexico will be the Partner Country of FITUR 2026, with a prominent presence at the Fair at a time when its tourism sector grew by 13.9% between January and September 2025, according to SECTUR, and with the aim of securing its position as the world’s fifth most visited destination.

Sustainability, accessibility and an open weekend

FITUR 2026 expects to connect the tourism industry with other sectors while addressing key challenges across its 11 specialised sections. (Full programme here):

FITUR will introduce a fast‑track entrance at the South‑East access to facilitate professional entry and is encouraging the use of public transport, supported by increased services on Metro Line 8.

Over the weekend, FITUR will open its doors to travellers with a full programme of activities, workshops and experiences, reinforcing its status as the sector’s major public celebration.

More information at https://www.ifema.es/en/fitur 

About FITUR

FITUR, the International Tourism Trade Fair, is one of the leading global events in the tourism industry and has been held in Madrid since 1981. Each year, it brings together industry professionals, companies, destinations, and international organizations to showcase trends, innovations, and business opportunities. Organized by IFEMA MADRID, FITUR has established itself as a global benchmark for driving and promoting tourism.

Press contacts:

Alejandra Elorza
Press Chief FITUR
aelorza@ifema.es    

Elena Valera
evalera@ifema.es 

Lucas Farioli
lfarioli@ifema.es

JAKARTA, Indonesia and KUALA LUMPUR, Malaysia, Jan. 20, 2026 /PRNewswire/ — Global performance sportswear brand Xtep Group has inaugurated its 2026 Southeast Asia expansion with the debut of new, experience-driven hubs in Jakarta and Kuala Lumpur. More than mere retail openings, these launches represent the strategic activation of Xtep’s integrated running ecosystem in the region. This ecosystem is intentionally engineered as a self-reinforcing flywheel: leveraging digital platforms for inspiration and reach, converting that interest into tangible, community-focused retail experiences, and cultivating a dedicated culture that fuels ongoing engagement across all channels. It is this closed-loop model—seamlessly connecting online influence, offline immersion, and community belonging—that positions Xtep for sustainable growth as it builds the definitive running network in Southeast Asia. 

Xtep’s strategic expansion taps directly into Southeast Asia’s profound running boom, a shift powered by deepening health consciousness. Solidifying its status as the most popular sport in Indonesia, running is favored by 60.6% of the public, according to a 2025 survey by local researcher Kedai Kopi. The scale of engagement in the region is vividly captured in Malaysia, where the flagship Kuala Lumpur Standard Chartered Marathon drew a record 42,000 participants in 2025. This powerful trend signals robust and sustained demand for professional running gear, creating a pivotal opportunity for Xtep to leverage its unmatched racing pedigree.

Positioned at the intersection of this community passion and professional performance, Xtep’s new retail destinations look toward a more diversified future as holistic running hubs. This commitment to serving every runner is validated on the world’s most elite stages. At the 2026 Xiamen Marathon, a World Athletics Platinum Label race, Xtep demonstrated its equipment leadership by being the shoe of choice for 60.1% of elite sub-three-hour finishers and 45.1% of all participants. The brand’s stores are engineered to translate this proven track performance into accessible expertise, offering runners a comprehensive range of professional gear for race day and beyond.

To make this translation complete, Xtep is executing its “Influencing the Masses through Professionalism” strategy via an integrated “Retail + Community” model. This approach moves beyond traditional sales by fusing elite performance credibility with accessible community experiences, positioning Xtep as the trusted partner that brings professional-grade engagement to every runner’s journey.

As a tangible step in fulfilling this partnership, Xtep’s 2026 Southeast Asia chapter will see its next key milestones: the grand opening of its first Indonesian flagship in Jakarta on January 22, followed by the formal launch of the Kuala Lumpur brand center in April. These openings will be marked by a series of community runs and engagement activities, with participation further amplified by a dedicated 10KM TIME TRIAL scheduled in Malaysia in April. Stay tuned as Xtep continues to deepen its ties with the running community.

LONDON, Jan. 20, 2026 /PRNewswire/ — Zadarma, a global VoIP service provider, announces the launch of the Zadarma AI Voice Agent. This virtual assistant handles calls, uses a natural, realistic voice, and communicates with customers during and outside business hours.

The AI voice agent uses your existing knowledge base to provide customers with accurate information. It can also transfer calls to a live agent when needed. The AI agent is available 24/7 and supports eight languages.

What sets the Zadarma AI Voice Agent apart is its unique combination of multilingual support, built-in integration with cloud PBX and CRM, and cost efficiency without compromising on quality. This combination is rarely available on a single platform.

The AI agent is fully integrated with the latest versions of ChatGPT. Support for Gemini is expected to be added in the near future.

Key Features of the Zadarma AI Voice Agent:

• Call handling: During and outside business hours.
• Natural voice interaction: Realistic, natural speech.
• PBX and CRM integration: Built-in and ready to use.
• 24/7 availability: Answers calls around the clock.
• Knowledge base integration: Uses your knowledge base to provide accurate information.
• Call Routing: Transfers calls to the right employee when human assistance is required.
• Multilingual Support: Communicates in eight languages.

The Zadarma AI Voice Agent doesn’t require advanced technical knowledge. This means that even small businesses can access professional communication features. The company is dedicated to offering a ready-to-use tool that provides reliable, high-quality voice interactions.

The service is already available to users of the Zadarma free Cloud PBX.

With the Zadarma AI Voice Agent, businesses can now provide faster, more reliable support, reduce wait times, and maintain high-quality service even outside your business hours.

About Zadarma

Zadarma is a global provider of cloud communication solutions, committed to innovation and to the continuous improvement of its suite of services since 2006. With tools such as cloud PBX, CRM, integration with leading CRM systems, global phone numbers, global calling services, and much more, Zadarma places customer experience at the heart of its vision.

Trusted by customers worldwide, Zadarma combines advanced technology with reliability, ease of use, and 24/7 multichannel, multilingual customer support.

Thoughtworks’ agentic development platform developed to support both technology modernization and greenfield development.

CHICAGO, Jan. 20, 2026 /PRNewswire/ — Thoughtworks, a global technology consultancy that integrates design, engineering and AI to drive digital innovation, today announced the launch of AI/works™, a new agentic development platform that sets the standard for modernizing legacy systems and building new industrial-grade technology products and platforms in the AI era. We believe the platform allows us to build higher quality technology while fundamentally improving the economics of the building, maintaining, and operating enterprise-grade technologies.

Logo AI/works Agentic AI platform

For decades, Thoughtworks has shaped many of the practices that define modern software delivery, including Agile, microservices and continuous delivery. AI/works™ extends that lineage into the AI era by unifying legacy system understanding, requirements enhancement, dynamic automated specifications generation, and agentic code generation and testing in one platform built for complex enterprise environments.

AI adoption is accelerating across industries, yet many organizations remain limited by the gap between AI ambition and legacy system reality. While emerging agentic platforms often assume clean-slate architectures or narrow productivity enhancements, AI/works™ is engineered for the hybrid conditions in which enterprises operate.

AI/works™ brings these worlds into one continuous flow. Our first set of clients building on AI/works™ show modernization cycles that once took years can now be completed in months, with significant cost reductions and dramatic time-to-market improvements, all while generating higher quality code.

The platform enables Thoughtworks’ 3-3-3 delivery model, providing a path from idea to production in 90 days, and plays well with leading ecosystems including AWS, Google Cloud, Microsoft Azure, Databricks and Snowflake. Through a collaboration with Mechanical Orchard, AI/works also supports deep mainframe renewal.

“Every CEO and CIO I meet is trying to unlock AI value inside the reality of their existing systems, not in idealized greenfield environments,” said Mike Sutcliff, CEO of Thoughtworks. “AI/works™ is built for those conditions. It understands the systems organizations have, accelerates the systems they need next and keeps everything current as the landscape shifts. The magic comes from the combination of the platform and our deeply talented technologists. Together they deliver results with speed and confidence.”

AI/works™ uses AI-enabled reverse engineering to interpret legacy applications and convert them into structured specifications enriched with regulatory, security and industry context. These specifications guide agentic workflows that generate production-grade code, automated tests and deployment pipelines. Once deployed, the platform continuously regenerates affected components as requirements evolve, reducing reliance on manual patching and avoiding large-scale rebuilds.

Agentic engineering is emerging quickly as a competitive category. Several major firms are entering the space, yet most tools focus on accelerating new code rather than solving the structural challenges enterprises face.

“AI/works™ stands out because it addresses the entire lifecycle, from understanding and renewing legacy systems to building what comes next,” said R “Ray” Wang, CEO at Constellation Research. “This sets a new bar for the category.”

AI/works™ is available now through a co-innovation program. Broader availability will expand through Thoughtworks’ AI that works initiative and Q1 launch activities. Organizations can request a demo at https://www.thoughtworks.com/ai/works

Supporting resources

• Learn more about the Thoughtworks AI/works™
• Keep up with Thoughtworks news by visiting the company’s website.
• Follow Thoughtworks on X, LinkedIn and YouTube.

About Thoughtworks

Thoughtworks is a global technology consultancy that integrates design, engineering and AI to drive digital innovation. The company has more than 10,000 employees across 47 offices in 18 countries. For more than 30 years, Thoughtworks has delivered impact with its clients by solving complex business challenges with technology as the differentiator.

Media contacts

Justine Manche
VP, Brand and Communications
Email: justine.manche@thoughtworks.com

Kathrin Jansing
Head of Public Relations for Europe and interim for Americas
Email: kathrin.jansing@thoughtworks.com

Michelle Surendran
Head of Public Relations for APAC and India
Email: michels@thoughtworks.com

KUALA LUMPUR, Malaysia, Jan. 20, 2026 /PRNewswire/ — GIBO Holdings Ltd. (NASDAQ: GIBO), Asia’s leading innovation-driven AI ecosystem, today announced the next evolution of its AI mobility roadmap, advancing the GIBO.ai Calculation Engine toward a unified, cross-domain intelligence stack supporting progressively autonomous air and ground mobility systems.

Following strong industry and partner feedback on its AI-powered aerial intelligence services, GIBO is now extending its computation-driven framework to enable deeper integration across EV motorbikes, eVTOL platforms, logistics networks, and future autonomous mobility applications.

From Intelligence Services to Integrated Autonomous Systems

As mobility platforms increasingly generate real-time data and AI-derived insights, the next phase of innovation lies in closing the loop between perception, decision-making, and execution. GIBO.ai is designed to unify these layers into a single, extensible AI stack capable of supporting progressive autonomy across multiple mobility domains.

Rather than treating autonomy as a single endpoint, GIBO.ai enables a staged evolution—where systems gradually transition from assisted operation to higher levels of autonomy, guided by continuous learning, simulation, and real-world feedback.

A Unified AI Stack Across Air and Ground Mobility

The GIBO.ai Calculation Engine integrates core AI functions including perception, navigation, behavioral modeling, mission planning, and system optimization. By standardizing these capabilities across both aerial and ground-based platforms, GIBO enables interoperability between EV motorbikes, eVTOL aircraft, and connected mobility infrastructure.

This unified approach allows mobility assets to share intelligence, coordinate actions, and adapt dynamically to environmental and operational conditions. Over time, this creates an ecosystem where air and ground systems operate as complementary components of a single intelligent mobility network.

Enabling Smarter, Safer, and More Sustainable Autonomy

A central focus of this initiative is ensuring that autonomy enhances safety, efficiency, and sustainability. The GIBO.ai framework continuously evaluates system performance, environmental conditions, and operational constraints, enabling intelligent decision-making that prioritizes energy efficiency, risk mitigation, and environmental impact.

By embedding sustainability metrics directly into AI decision loops, autonomous mobility systems can optimize not only for speed or efficiency, but also for carbon reduction and resource stewardship—aligning advanced autonomy with green-economy objectives.

“Autonomy is not a feature—it is an evolving intelligence.”

“The positive response to our aerial intelligence services confirms that the market is ready for AI systems that go beyond isolated use cases,” said Zelt Kueh, CEO of GIBO Holdings Ltd.
“With GIBO.ai, we are building an integrated intelligence stack that allows autonomy to emerge responsibly across air and ground mobility. This approach ensures that future autonomous systems are not only smarter, but safer, scalable, and environmentally aligned.”

Laying the Foundation for the Next Generation of Smart Mobility

This advancement positions GIBO.ai as a horizontal AI platform supporting the future of smart mobility, logistics, and urban infrastructure. As the ecosystem evolves, the unified AI stack is expected to support applications ranging from intelligent fleet coordination and automated logistics to adaptive urban mobility and next-generation autonomous services.

By aligning autonomy with computation-driven sustainability and cross-platform intelligence, GIBO continues to build foundational infrastructure for a future where mobility systems operate seamlessly, responsibly, and in harmony with the global green economy.

About GIBO Holdings Limited

GIBO Holdings Ltd. is a unique and integrated AIGC animation streaming platform with extensive functionalities provided to both viewers and creators that serves a broad community of young people across Asia to create, publish, share and enjoy AI-generated animation video content. With over 83 million registered users and advanced AI-powered tools, GIBO seeks to redefine the landscape of digital content creation.

Forward-Looking Statements

This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as “estimate,” “plan,” “project,” “forecast,” “intend,” “will,” “expect,” “anticipate,” “believe,” “seek,” “target” or other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements also include, but are not limited to, statements regarding projections, estimates and forecasts of revenue and other financial and performance metrics, projections of market opportunity and expectations, the Company’s ability to scale and grow its business, the Company’s advantages and expected growth, the Company’s ability to source and retain talent, and the Company’s cash position, as applicable. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of the Company’s management and are not predictions of actual performance. These statements involve risks, uncertainties and other factors that may cause the Company’s actual results, levels of activity, performance, or achievements to be materially different from those expressed or implied by these forward-looking statements. Although the Company believes that it has a reasonable basis for each forward-looking statement contained in this press release, the Company cautions you that these statements are based on a combination of facts and factors currently known and projections of the future, which are inherently uncertain. The forward-looking statements in this press release represent the views of the Company as of the date of this press release. Subsequent events and developments may cause those views to change. Except as may be required by law, the Company does not undertake any duty to update these forward-looking statements.

Contact Information

Investor Relations:
Bill Zima
ICR, Inc.
William.zima@icrinc.com 

Media Relations:
Edmond Lococo
ICR, Inc.
Edmond.Lococo@icrinc.com

For more information and the latest updates, please visit:
https://www.globalibo.com/

Thoughtworks’ agentic development platform developed to support both technology modernization and greenfield development.

CHICAGO, Jan. 20, 2026 /PRNewswire/ — Thoughtworks, a global technology consultancy that integrates design, engineering and AI to drive digital innovation, today announced the launch of AI/works™, a new agentic development platform that sets the standard for modernizing legacy systems and building new industrial-grade technology products and platforms in the AI era. We believe the platform allows us to build higher quality technology while fundamentally improving the economics of the building, maintaining, and operating enterprise-grade technologies.

Logo AI/works Agentic AI platform

For decades, Thoughtworks has shaped many of the practices that define modern software delivery, including Agile, microservices and continuous delivery. AI/works™ extends that lineage into the AI era by unifying legacy system understanding, requirements enhancement, dynamic automated specifications generation, and agentic code generation and testing in one platform built for complex enterprise environments.

AI adoption is accelerating across industries, yet many organizations remain limited by the gap between AI ambition and legacy system reality. While emerging agentic platforms often assume clean-slate architectures or narrow productivity enhancements, AI/works™ is engineered for the hybrid conditions in which enterprises operate.

AI/works™ brings these worlds into one continuous flow. Our first set of clients building on AI/works™ show modernization cycles that once took years can now be completed in months, with significant cost reductions and dramatic time-to-market improvements, all while generating higher quality code.

The platform enables Thoughtworks’ 3-3-3 delivery model, providing a path from idea to production in 90 days, and plays well with leading ecosystems including AWS, Google Cloud, Microsoft Azure, Databricks and Snowflake. Through a collaboration with Mechanical Orchard, AI/works also supports deep mainframe renewal.

“Every CEO and CIO I meet is trying to unlock AI value inside the reality of their existing systems, not in idealized greenfield environments,” said Mike Sutcliff, CEO of Thoughtworks. “AI/works™ is built for those conditions. It understands the systems organizations have, accelerates the systems they need next and keeps everything current as the landscape shifts. The magic comes from the combination of the platform and our deeply talented technologists. Together they deliver results with speed and confidence.”

AI/works™ uses AI-enabled reverse engineering to interpret legacy applications and convert them into structured specifications enriched with regulatory, security and industry context. These specifications guide agentic workflows that generate production-grade code, automated tests and deployment pipelines. Once deployed, the platform continuously regenerates affected components as requirements evolve, reducing reliance on manual patching and avoiding large-scale rebuilds.

Agentic engineering is emerging quickly as a competitive category. Several major firms are entering the space, yet most tools focus on accelerating new code rather than solving the structural challenges enterprises face.

“AI/works™ stands out because it addresses the entire lifecycle, from understanding and renewing legacy systems to building what comes next,” said R “Ray” Wang, CEO at Constellation Research. “This sets a new bar for the category.”

AI/works™ is available now through a co-innovation program. Broader availability will expand through Thoughtworks’ AI that works initiative and Q1 launch activities. Organizations can request a demo at https://www.thoughtworks.com/ai/works

Supporting resources

• Learn more about the Thoughtworks AI/works™.
• Keep up with Thoughtworks news by visiting the company’s website.
• Follow Thoughtworks on X, LinkedIn and YouTube.

About Thoughtworks

Thoughtworks is a global technology consultancy that integrates design, engineering and AI to drive digital innovation. The company has more than 10,000 employees across 47 offices in 18 countries. For more than 30 years, Thoughtworks has delivered impact with its clients by solving complex business challenges with technology as the differentiator.

Media contacts

Justine Manche
VP, Brand and Communications
Email: justine.manche@thoughtworks.com

Kathrin Jansing
Head of Public Relations for Europe and interim for Americas
Email: kathrin.jansing@thoughtworks.com

Michelle Surendran
Head of Public Relations for APAC and India
Email: michels@thoughtworks.com

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