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The TopBrand 2025 “Top 500 Global Brands list” has been released, with Microsoft ranking first.

SHENZHEN, China, Aug. 14, 2025 /PRNewswire/ — The 19th China Brand Festival has been successfully held in Shenzhen from August 7–11, 2025. This year’s theme is “AI and Global Expansion.” A total of 10,000 guests have been gathered in the city of innovation to participate in parallel forums, the Brand Expo, the Entrepreneurs’ Sports Games, Brand Leaders Face-to-Face sessions, and other events. More than 2,000 people attended the opening ceremony.

The TopBrand 2025 “Top 500 Global Brands list” has been released, with Microsoft ranking first.
The TopBrand 2025 “Top 500 Global Brands list” has been released, with Microsoft ranking first.

During the event, the TopBrand Union released the TopBrand 2025 “Top 500 Global Brands list”, now in its fourth year. Microsoft ranked first with a brand value of USD 1,062.505 billion, followed by NVIDIA in second place with USD 1,046.760 billion, and Apple in third with USD 997.685 billion. Amazon, Alphabet (Google), Saudi Aramco, Walmart, Meta (Facebook), Berkshire Hathaway, and Broadcom ranked fourth to tenth, respectively. PetroChina ranked 14th, making it the highest-valued Chinese brand.

Dr. Wang Yong, Chairman of TopBrand Union and President of the China Brand Festival, noted that in the recently released “Fortune 2025 Global 500 list”, China had 130 companies on the list, just eight fewer than the United States. However, in this TopBrand 2025 “Top 500 Global Brands” ranking, the number of Chinese companies is less than half that of the United States. This shows there is still a significant gap between the brand influence of Chinese companies and their economic strength, and much work remains to be done.

TraceLink Accelerates Supply Chain Transformation with New OPUS Platform Capabilities for an AI-Powered Future

BOSTON, Aug. 14, 2025 /PRNewswire/ — TraceLink, the largest end-to-end digital network platform for intelligent orchestration of the life sciences and healthcare supply chain, today announced significant new platform enhancements to drive supply chain transformation with its Orchestration Platform for Universal Solutions (OPUS). The new capabilities are designed to empower supply chain, finance, commercial, and IT leaders to master today’s supply chain complexities and prepare for an agentic-first future.

The platform and product releases—spanning OPUS, Multienterprise Information Network Tower (MINT), Process Orchestration for Empowered Teams (POET), and Serialized Product Intelligence (SPI)—each play a distinct role in enabling transformation:

  • OPUS: Enables the design, deployment, and scaling of orchestration solutions across the supply chain, driving process consistency and automation.
  • MINT: Links partners and automates multienterprise supply chain transactions, eliminating silos and improving real-time collaboration.
  • POET: Empowers cross-functional teams to execute shared workflows with greater speed, visibility, and accountability.
  • SPI: Ensures data accuracy and real-time visibility into serialized product events, reducing compliance risk and improving inventory decisions.

Individually, they drive change. Together, they empower companies to digitalize and orchestrate critical business processes end-to-end, slashing operational costs, ensuring seamless regulatory compliance, and unlocking new commercial opportunities through new market and customer network expansion.

“Our mission is to build the digital foundation for the intelligent and agentic supply chains of the future,” said Shabbir Dahod, President and CEO of TraceLink. “These OPUS platform enhancements, developed in close collaboration with hundreds of our customers, are a massive step forward. We are delivering the orchestration tools our customers need to win today, while simultaneously laying the groundwork for agentic AI to intelligently sense, respond, and adapt to supply chain dynamics in real time. This is how true productivity, agility, and next-level performance will be achieved.”

Deepening the Foundation for Supply Chain Transformation
In today’s volatile business environment, siloed data and disjointed partners fuel inefficiencies, stockouts, delayed revenue, and compliance risks. TraceLink addresses these challenges at the root with its unique B2N Integrate-Once™ model, enabling companies of any size or digital maturity to collaborate on a shared digital network. Building on this foundation, the latest platform enhancements deliver powerful new capabilities—each offering targeted innovations, yet designed to work in concert across the OPUS platform to maximize value.

Orchestration Platform for Universal Solutions (OPUS)

  • Launch of OPUS Link Lab, a free innovation lab and testing environment for no-code solutions built on OPUS that dramatically accelerates time-to-value for solution partners solving unique business process challenges. Simulate multienterprise workflows, test data flows across partner networks, validate orchestration logic in a secure design environment, and add new orchestration solutions to the OPUS Marketplace catalog for use by customers and their trading partners.
  • Enhanced OPUS Reports and Dashboards with deeper drill-down capabilities and support for multiple child object handling in report development.

Multienterprise Information Network Tower (MINT)

  • Expanded End-to-End Process Coverage: MINT now orchestrates a wider range of critical transaction types across the value chain:
    • Commerce: New capabilities for chargeback reconciliation to reduce revenue leakage and enhanced collaboration on demand forecasts to improve product availability.
    • External Manufacturing: Deeper integration with contract partners through new transactions for planned orders, process orders, and batch closure, improving production visibility and control.
    • Logistics and Transportation: New transactions for logistics planning and transportation status, including article master data, carrier shipment status, routing, and carrier information to streamline and track shipments with partners.
  • Accelerated Insights: Addition of over 20 predefined reports and dashboards to provide immediate, actionable intelligence across order-to-cash, procure-to-pay, and inventory management processes.
  • Improved Operational Flexibility: New capabilities to download exchanged files via UI and exchange transactions as email attachments improve agility for customers and trading partners participating in orchestration networks.

Process Orchestration for Empowered Teams (POET)

  • Launch of POET for DSCSA Compliance Exceptions: The industry’s only solution for structured, automated, and collaborative resolution of DSCSA exceptions among teams distributed across different enterprises. The solution digitalizes the HDA Exceptions Guideline process, including the ability to auto-create exceptions identified by TraceLink’s Serialized Operations Manager (SOM) solution and initiate email transactions between trading partners following the Guideline standards, enabling trading partners to resolve issues like verification failures or missing EPCIS data up to 80% faster, protecting revenue and ensuring compliance.

Serialized Product Intelligence (SPI)

  • Enhanced Inventory Reconciliation: Additional data fields added to the reconcile lots and serial number events reports help ensure accuracy between physical inventory and serialized data.
  • Increased Real-Time Inventory Visibility: Reports now include available quantity data to help avoid using decommissioned or non-saleable products.

While each solution delivers powerful new capabilities on its own, their true strength lies in how they work together—each one amplifying the value of the others.

Real-World Results: How Customers Are Transforming with TraceLink
TraceLink customers are achieving transformative results by harnessing the power of end-to-end supply chain solutions that work seamlessly together:

TraceLink will showcase these innovations and specific scenarios of transformation of supply chain performance at upcoming events, including the Life Sciences & Healthcare Leaders Seminar: Maximizing Revenue and Service Using Digital Commerce Networks in New Jersey (September 2025), and at FutureLink Barcelona (October 2025) where TraceLink will unveil early innovations around agentic orchestration.

To explore the full scope of TraceLink’s platform and product innovations and see how these capabilities are driving real-world transformation, please visit www.tracelink.com.

About TraceLink
TraceLink Inc. is the largest end-to-end intelligent supply chain platform for life sciences and healthcare, enabling end-to-end orchestration by connecting more than 291,000 healthcare and life sciences entities through its B2N Integrate-Once™ network. Leading businesses trust TraceLink to deliver complete global connectivity, visibility, and traceability of healthcare products, ensuring that every patient gets the medicines they need when needed, safely and securely.

Toss Surpasses KRW 668 Billion in Consolidated Revenue for Q2 2025, Achieving 41% Year-over-Year Growth

– Consolidated Q2 2025 revenue of KRW 668 billion (USD 493 million*); 
net profit of KRW 57 billion (USD 42 million*)
– Growth driven by strong engagement from scaled user base and 
rapid expansion of business customers

SEOUL, South Korea, Aug. 14, 2025 /PRNewswire/ — Toss today announced that it recorded a consolidated revenue of KRW 668 billion (USD 493 million*) for the second quarter of 2025, a 41% year-over-year increase (constant currency basis). Operating profit reached KRW 84 billion (USD 62 million*), and consolidated net profit came in at KRW 57 billion (USD 42 million*), continuing the company’s margin expansion since achieving its first full-year net profitability in 2024.

The Toss ecosystem brings together the Toss SuperApp – which distributes services such as advertising, trading, e-commerce, and financial marketplace to its users – and the payments network – which powers the entire platform by spanning mobile, online, and offline payments. The Toss ecosystem operates as one unified platform offering users and business customers the best-in-class experience whether they are managing their financial lives on the SuperApp or discovering an engaged user base to sell products to. 

Toss’ user base grows consistently, now reaching over 60% of the Korean population across all demographics. The company currently has over 30 million users registered on the Toss app, about 25 million of whom are monthly active. The engagement level of each of those users is improving over time, mainly due to the platform advantage Toss gets from having best-in-class products all housed under one SuperApp. Users will open the Toss app to trade stocks, transfer money, apply for loans and more – essentially using the app as the go-to destination to manage their finances. At the forefront of digital finance innovation, Toss continues to launch transformative products in a user-centric approach.

Toss’ dedication to business customers has been instrumental to its strong financial results over the past quarters. Leveraging Toss’ unified fintech platform and frontier technology, the company continues to accelerate financial growth by transforming its business customers’ opportunities and experiences. Toss empowers these business customers with an innovative technology stack that drives efficient growth and provides access to one of the nation’s largest and deeply-engaged customers. Toss continues to accumulate a wide range of business customers across advertisers, e-commerce sellers, financial institutions, and merchants. Supporting business customers comprehensively continues to be a key focus area for Toss.

Net profit growth was underpinned by both higher platform-wide revenue and improved unit economics across the Toss ecosystem. Despite meaningful investments into key growth initiatives such as a firm-wide AI initiatives and deeper ML engines, new product launches, and global expansion, Toss continues to remain highly profitable while growing at scale. 

A Toss spokesperson commented: “Our strong financial results are a collective outcome of operating as one unified platform, with a shared strategic vision across the Toss ecosystem. Through our unified financial SuperApp powered by an integrated payments network that operates across mobile, online and offline, we have strengthened our position as the nation’s financial control center, delivering value to both users and businesses. The continued profitability in our core businesses, rapid expansion of our business customer base, and company-wide efficiency gains reflect the strength of our ecosystem-driven strategy.” 

* All figures converted using USD/KRW of 1,353.75 ended 30 June 2025, per Bloomberg

About Toss

Toss is South Korea’s leading unified fintech platform, which includes the Toss SuperApp and a nation-wide payments network, dedicated to helping individuals manage their financial lives seamlessly in one place, and businesses connect with a rich and engaged user base. 

Founded in 2015 with the vision of transforming finance into a more accessible, personalized, and secure experience, Toss now serves nearly 30 million users with a comprehensive suite of services, including money transfer, payments, banking, stock trading, credit score management and tax services, all within a single, seamless app. 

Expanding beyond finance, Toss also offers services in retail, mobility, and telecommunications, solidifying its role as a true SuperApp that supports customers in every aspect of their daily lives.

CisionOne Wins “Best Media Monitoring Solution” for Second Consecutive Year at 2025 MarTech Breakthrough Awards

CHICAGO, Aug. 14, 2025 /PRNewswire/ — Cision, a global leader in consumer and media intelligence, today announced that CisionOne has been named “Best Media Monitoring Solution” for the second year running by MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in marketing, sales, and advertising technology.

CisionOne has been named “Best Media Monitoring Solution” at the 2025 MarTech Breakthrough Awards for the second year in a row.
CisionOne has been named “Best Media Monitoring Solution” at the 2025 MarTech Breakthrough Awards for the second year in a row.

Powered by cutting-edge AI, real-time data processing, and automation, CisionOne is redefining media monitoring—equipping communications teams with the insights they need to act faster, respond smarter, and lead with confidence. Far beyond basic mention tracking, CisionOne functions as an intelligent assistant that surfaces critical insights the moment they happen—turning overwhelming media noise into clear, actionable intelligence.

“Standing out among thousands of nominations is no small feat, and we’re proud to see CisionOne recognized again by MarTech Breakthrough,” said Jim Daxner, Chief Product Officer at Cision. “This back-to-back win is a testament to the thoughtful ways we’re applying AI—building tools that help PR professionals stay ahead, not just keep up. Whether it’s real-time alerts, personalized journalist outreach, or intelligent sentiment analysis, CisionOne gives communicators the edge they need in today’s high-speed media landscape.”

CisionOne’s award-winning capabilities include:

  • Smarter, AI Powered Monitoring: Real-time mention streams track brand, competitor, and industry coverage the moment it breaks—paired with Cision’s proprietary React Score to detect potentially harmful stories before they escalate.
  • Faster, More Actionable Insights: Instant Insights and AI-generated coverage summaries make it easy to spot trends, filter out the noise, and visualize impact in customizable dashboards—helping teams work more effectively than ever before.
  • Deeper Intelligence Across Channels: Unified, omnichannel coverage brings together earned and social media in one place for a complete view of the media landscape.
  • Integrated PR Workflow Efficiency: CisionOne goes beyond monitoring to support the full PR workflow—helping teams build smarter search queries, draft personalized journalist pitches, and execute targeted outreach with greater precision and speed.

“CisionOne isn’t just keeping pace with the modern media landscape—it’s setting the pace,” said Steve Johansson, Managing Director at MarTech Breakthrough. “As news breaks faster and spreads further than ever before, CisionOne stands out for giving PR professionals the speed, clarity, and strategic foresight they need to act decisively. It’s exactly the kind of breakthrough innovation we’re proud to celebrate.”

Now in its eighth year, the MarTech Breakthrough Awards honor the top companies, technologies, and products in the global marketing technology industry. The 2025 program attracted thousands of nominations from over 15 countries, reflecting the industry’s growing demand for innovative, AI-driven solutions.

See how the award-winning CisionOne platform can power your next breakthrough. Get started today.

About Cision 

Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today’s data driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them.

Media Contact: 
Cision Public Relations 
CisionPR@cision.com

HTX Executive Jasper Outlines Playbook for Spotting High-Quality Crypto Assets

PANAMA CITY, Aug. 14, 2025 /PRNewswire/ — HTX, a leading global crypto exchange, is doubling down on asset quality over hype. The exchange’s latest listings have posted standout performances, with $TREE (Treehouse) surging sixfold on its July 29 debut, drawing strong community buzz.

On August 7, Jasper, Head of Assets at HTX, joined the third “Real Talk with HTX Executives” livestream to field questions from its community, X (formerly Twitter) users, and HTX DAO committee members. The session provided an in-depth look at the exchange’s asset-screening framework and the key indicators used to identify long-term bullish assets.

Rigorous Screening to Capture Long-Term Winners

To identify promising projects early, HTX has built a multi-layered evaluation system.

Jasper explained that for projects already listed on other exchanges, HTX tracks their ongoing development before considering a listing. For pre-token projects, the review process incorporates on-chain metrics such as holdings allocation, on-chain activity, smart contract audits for vulnerabilities or backdoors, and the reasonableness of valuation, ensuring both potential and security.

“HTX tracks potential issuers for up to a year in advance,” Jasper said. “Each goes through two to three deep-dive evaluations covering team background, investors, sector fundamentals, AML/KYC compliance, contract security, operational progress, traffic metrics, product overview, community traction, social sentiment, tokenomics, assets distribution, and the authenticity of on-chain data. We also rely on platforms like RootData, Glassnode, and CertiK to verify data integrity and contract safety.”

To be truly promising, Jasper stated, an asset must address a fundamental demand of its sector. Protocols such as AAVE, UNI, LINK, and TRX, deeply embedded in DeFi and infrastructure, can truly serve industrial needs, generate stable cash flow, and have long-term viability. By contrast, projects built on inflated concepts, fabricated data, or manufactured hype are quickly flagged and eliminated.

This disciplined approach ensures the exchange captures over 90% of its target opportunities. HTX is willing to pass on even the hottest trends, such as PUMP tokens, if valuation and market fundamentals don’t align. “This year alone, we’ve successfully sidestepped at least three high-profile projects that subsequently failed, underscoring the reliability of our framework,” Jasper noted.

New Initiatives to Boost Transparency & Community Engagement

To strengthen community engagement and improve investment transparency, HTX is experimenting with asset watchlists and trading pilot zones.

Jasper explained that the HTX DAO’s crypto recommendations and voting essentially act as a watch list, enabling community members to nominate and evaluate potential listings. This serves as a valuable complement to the official vetting process. Additionally, HTX launched an Innovation Zone in the second quarter of this year, specifically designed for early-stage projects or meme coins with higher uncertainty and volatility. The main crypto zone remains dedicated to more mature and high-quality assets. The structure gives users a clearer way to balance risk appetite with opportunity.

Jasper stressed that no exchange, not even market leaders like Binance or Upbit, can guarantee every listing will outperform.

“The market is a zero-sum arena. Exchanges provide liquidity and charge reasonable fees for facilitation, but don’t dictate price action. Crypto performance depends on a complex mix of factors, including project ability, market-making strategies, tokenomics, sentiment, community traction, macro trends, and valuation. Investors must do their own homework, stay rational, and take responsibility for their own trades.”

About HTX

Founded in 2013, HTX (formerly Huobi) has evolved from a virtual asset exchange into a comprehensive ecosystem of blockchain businesses that span digital asset trading, financial derivatives, research, investments, incubation, and other businesses.

As a world-leading gateway to Web3, HTX harbors global capabilities that enable it to provide users with safe and reliable services. Adhering to the growth strategy of “Global Expansion, Thriving Ecosystem, Wealth Effect, Security & Compliance,” HTX is dedicated to providing quality services and values to virtual asset enthusiasts worldwide.

To learn more about HTX, please visit https://www.htx.com/ or HTX Square, and follow HTX on X, Telegram, and Discord.

Infineon successfully completes acquisition of Marvell’s Automotive Ethernet business

  • Acquisition boosts Infineon’s position in software-defined vehicles and expands global leadership in automotive semiconductors
  • Additional growth opportunities anticipated with physical AI applications such as humanoid robots
  • Acquisition adds design-win pipeline of around US$4 billion by 2030 with significant potential for future revenue growth

MUNICH, Aug. 14, 2025 /PRNewswire/ — Infineon Technologies AG (FSE: IFX) (OTCQX: IFNNY) today completed the acquisition of Marvell Technology, Inc.’s (NASDAQ: MRVL) Automotive Ethernet business. The transaction agreement was announced in April 2025 and has received all necessary regulatory approvals. With the acquisition, Infineon strengthens its system expertise for software-defined vehicles and further expands its leading position in the field of microcontrollers for automotive applications.

“This transaction significantly reinforces our number one position in automotive semiconductors and strengthens our strategy of profitable growth,” said Jochen Hanebeck, CEO of Infineon. “With an even more comprehensive portfolio, we are driving the transformation to software-defined vehicles together with our customers and partners. In addition, the acquisition creates new opportunities in the field of physical AI, such as humanoid robots. We are excited to welcome several hundred highly skilled and motivated employees to the Infineon team and look forward to elevating the use of Ethernet technology to new scales.”

Ethernet is a key enabling technology for low-latency, high-bandwidth communication. It quickly and reliably transfers large amounts of data between components such as microcontrollers, processors and sensors. This makes it crucial for software-defined vehicles and, additionally, it has significant potential in adjacent fields of use such as humanoid robots. The transaction will allow Infineon to provide its customers with even more comprehensive solutions, combining the strengths of Marvell’s Automotive Ethernet portfolio with Infineon’s existing microcontroller and system expertise.

“We’re incredibly proud of what our team has achieved in building a world-class Automotive Ethernet business,” said Matt Murphy, Chairman and CEO of Marvell. “Through relentless innovation and deep partnerships across the automotive industry, they’ve established a leadership position in this critical technology area. Infineon is the right company to take this business to the next level – with the scale, portfolio breadth, and customer reach to unlock its full potential. We’re confident this move will create exciting opportunities for continued growth, and we look forward to seeing the team thrive as part of Infineon.”

Ethernet connectivity solutions are vital to software-defined vehicles as they are the backbone of communication for E/E-architectures. Marvell’s Brightlane™ Automotive Ethernet portfolio, comprising PHY transceivers, switches, and bridges, delivers high-performance networking capabilities, supporting data rates from 100 Mbps to 10 Gbps, and provides the necessary security and safety features for both current and future in-vehicle networks.

The business’s design-win pipeline of around $4 billion by 2030 and strong innovation roadmap offers significant potential for future revenue growth. In the calendar year 2025, the business is expected to generate revenue of US$225US$250 million with a gross margin of around 60 percent. The purchase price amounted to US$2.5 billion. Infineon finances the acquisition through a combination of existing liquid funds and additional debt capital. The company has secured the acquisition financing from banks. ­

Infineon aims to further expand the newly acquired Ethernet business, by driving innovation and quickly converting it into customer value. The entire Ethernet competence will be bundled in a newly created “Ethernet Solutions” business line within Infineon’s Automotive division.

The acquisition will further strengthen Infineon’s already strong presence in the US, including extensive activities in research and development.

About Infineon

Infineon Technologies AG is a global semiconductor leader in power systems and IoT. Infineon drives decarbonization and digitalization with its products and solutions. The Company had around 58,060 employees worldwide (end of September 2024) and generated revenue of about €15 billion in the 2024 fiscal year (ending 30 September). Infineon is listed on the Frankfurt Stock Exchange (ticker symbol: IFX) and in the USA on the OTCQX International over-the-counter market (ticker symbol: IFNNY).

Further information is available at www.infineon.com.
This press release is available online at www.infineon.com/about/press.
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– Picture is available at AP

Media Relations:
Andre Tauber
Infineon Technologies AG
+49 89 343 6705
andre.tauber@infineon.com

Startek® Philippines wins silver at HR Excellence Awards 2025 for excellence in employee engagement

Recognition highlights the Startek commitment to building an engaged, motivated and high-performing workforce

MANILA, Philippines, Aug. 14, 2025 /PRNewswire/ — Startek®, a digital-first global customer experience (CX) solutions provider, today announced that Startek Philippines has been honored with the Silver Award for Excellence in Employee Engagement at the HR Excellence Awards 2025, presented by Human Resources Online on August 7 in Manila.

The HR Excellence Awards celebrate outstanding achievements in HR strategy and execution, recognizing organizations that set new benchmarks for people practices. Competing against organizations across multiple industry sectors, Startek Philippines was the only BPO to receive recognition in this category.

This award honors the company’s effective strategies to engage and motivate employees, initiatives that prioritize employee voice and recognition, and forward-thinking policies designed to deliver long-term impact. From creating inclusive feedback channels to implementing innovative recognition programs, Startek Philippines continues to embed engagement into its culture—driving organizational success and business growth.

“At Startek, employee engagement is a strategic driver of business performance,” said SM Gupta, Global Chief People Officer, Startek. “By creating a culture where every voice is heard, contributions are valued, and growth is nurtured, we empower our teams to deliver exceptional outcomes for clients. This recognition reflects how our people-first approach directly translates into higher productivity, stronger client partnerships, and sustainable growth.”

The rigorous two-step evaluation process included an in-depth submission of Startek people practices, followed by assessment from a distinguished panel of judges. The Silver Award reflects the company’s ongoing commitment to creating a workplace where associates feel empowered, supported and motivated to perform at their best.

About The HR Excellence Awards 

The awards were established in 2012 to provide an incubator platform for HR teams to showcase their HR strategies and initiatives. Over the years, it has evolved from showcasing great practices, to a benchmarking stalwart across industries. The first edition of HR Excellence Awards Philippines launched in 2022.

Fundamentally, the ideology underpinning the awards remains the same: Honouring best-in-class HR teams and individuals for their spectacular work executed across the entire HR function. It aims to bring together talented HR professionals as one force to champion the way forward.

About Startek

Startek® is a global leader in customer experience management, delivering comprehensive digital transformation and CX solutions. With over 35 years of expertise, Startek empowers businesses across diverse industries to create memorable, personalized customer interactions. Operating in 12 countries with a team of 38,000 associates, Startek is committed to connecting brands with their customers through innovation, empathy, and operational excellence.

To learn more, visit www.startek.com and follow us on LinkedIn @Startek.

Antigravity Unveils A1: The World’s First 8K 360 Drone

LOS ANGELES, Aug. 14, 2025 /PRNewswire/ — Antigravity, a drone brand incubated by Insta360 and third parties, today unveiled its first product: Antigravity A1, the world’s first drone[1] with 8K 360 capture. A1 redefines drone flight by combining immersive visuals with intuitive control.

Antigravity A1: The World's First 8K 360 Drone
Antigravity A1: The World’s First 8K 360 Drone

360 Capture, Reimagined for Flight

At the core of A1 is its dual-lens camera setup. The advanced 8K 360 capture mirrors that of Insta360’s popular X Series. Precise camera placement above and below the fuselage ensures seamless stitching. This enables complete environmental capture with no drone visible and no blind spots in the frame.

With this setup, every angle is recorded so that creators never miss a shot. Reframing in post is easy, and creators can add dynamic camera movements in post, including Tiny Planet effects and horizon flips. It’s also possible to export multiple angles from one clip in any aspect ratio without quality loss.

360 Immersive Flight

A1 delivers unmatched immersion. The drone, Vision goggles, and Grip controller work together to create a new way to explore the skies. With Antigravity’s FreeMotion technology and responsive head tracking, pilots can look freely while flying with intuitive hand gestures.

This decouples the camera view from the flight path — fly one way, look another — creating a feeling of true aerial immersion. This immersive experience continues post-flight. Every recording can be rewatched in 360, revealing new perspectives with each viewing.

Lightweight and Travel-Ready

At just 249g, A1 meets drone regulations in most regions. It’s ideal for creators, families, travelers, and first-time pilots wanting a compact, powerful tool for aerial storytelling. It packs easily, travels light, and launches in seconds.

A New Standard in Ease of Use and Safety

A1 is built for simplicity. The Grip controller responds to natural hand movements, removing the need for control sticks. Paired with the Vision goggles, users can explore freely in 360.

To ensure safe use, A1 includes payload detection to prevent misuse or unauthorized modification.

“We didn’t want to just build another drone. We wanted to create an entirely new way to fly,” said BC Nie, Head of Marketing at Antigravity. “A1 is the first step in reimagining flight as something anyone can enjoy — something that is safe, intuitive, expressive, and endlessly creative.”

Antigravity A1 Key Features

  • 8K 360 capture with top-and-bottom lens design
  • Compact and lightweight (249g) for license-free flying in most regions
  • Invisible drone effect via advanced stitching
  • Point-to-fly control with the Grip controller
  • 360 live view with head tracking in Vision goggles
  • Easy post-flight reframing and editing
  • Built-in safety features: return-to-home, payload detection

Availability

Antigravity A1 launches globally in January 2026. Pricing, bundles, and regional details will be announced closer to launch.

In the meantime, applications are open for the first Antigravity co-creation project. Creators worldwide are invited to help shape the future of Antigravity.

Selected participants will test a pre-production A1, explore its potential, and share their ideas. Top contributors will see their feedback reflected in the final product and compete for a share of the US$20,000 reward pool.

Apply now at www.antigravity.tech/hub.

About Antigravity

Antigravity is a consumer drone company reimagining how people experience flight. Incubated by Insta360 in collaboration with third parties, Antigravity develops powerful 360 drones that are immersive, creator-ready, and easy for anyone to fly — whether capturing family moments, weekend adventures, or creative projects. Its mission is to make drone flight more inclusive, expressive, and fun. By combining 360 capture with intuitive control systems, Antigravity is pioneering a new category of aerial exploration and storytelling. Built by a global team of engineers, designers, and creators, the company will release its first drone in early 2026.

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[1] The term “world’s first” refers to the fact that, as of July 28, 2025, Antigravity has announced the market’s first 8K all-in-one 360 drone. It captures high-quality 360 video directly without the need for an external 360 camera attachment. The drone features a built-in 360 camera, supports real-time data transmission, and allows users to adjust shooting parameters on the fly.