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“Game, Set, Smash!” New Pickleball Craze Hits Vientiane

Pickleball has been rapidly gaining popularity in Vientiane since its arrival in January 2024. (Photo credit: MITS Laos)

A rhythmic “pop-pop-pop” sound is beginning to echo across sports courts. Pickleballs, a fast-growing sport that combines elements of tennis, badminton, and table tennis, is slowly making its way into the heart of the small but passionate community in Vientiane Capital.

The sport was invented in 1965 in the United States but has only recently gained significant popularity. In countries like the US, Canada, Australia, and several parts of Asia, pickleball is now a staple in local parks and community centers.

Global Trend Reaches Laos

This global sensation arrived in Laos in January 2024 through the vision of brothers Alan and Chiton Vuong, who formally introduced pickleball to local communities. Their mission was straightforward yet impactful: diversify Laos’ sporting landscape while creating new opportunities for active, healthy lifestyles.

Chiton Vuong (left) and Alan Vuong (right)

“This sport is still new to the Lao community, and that’s a great thing,” explained Alan Vuong. “It means everyone starts at the same point. We welcome everyone to come play. Just give it ten minutes, get used to the environment, and you’ll be playing.”

Alan, an Australian national directing Melbourne International Training Systems (MITS) in Laos, brings extensive sports development experience to the country and currently serves as the Lao National Tennis Coach.

“I am passionate about developing athletes in Asia, where I believe there is untapped talent that needs guidance and mentorship to reach the international stage. I also have a strong vision to strengthen grassroots sports by providing equal opportunities for everyone to realize their potential and lead healthy, active lives.”

“When you make yourself proud, you make your country proud. You inspire the people around you,” he added.

He made headlines by coaching a Lao men’s tennis player to a bronze medal at the Southeast Asian (SEA) Games in 2021 in Vietnam’s Hanoi and the 2023 in Cambodia’s Phnom Penh.

Alan Vuong, MITS Laos Director and Lao National Tennis Coach.

From Trial to Trend: Growing a Pickleball Community

Pickleball is gaining ground in Vientiane, with a court now open at Le Society Sports Lounge & Cafe in the Sisattanak district. The Vientiane Vipers Pickleball Club was recently formed to help local players compete at the regional level and support the sport’s growth in Laos.

A key driver of this momentum is the MITS Laos Social Pickleball Program. What started as a once-a-week session has grown into four weekly play days: Tuesday, Wednesday, Thursday, and Saturday. Daily play is expected soon.

Alan, one of the organizers, says the sense of community has been just as important as the sport itself. 

“The support from the community has been amazing. We started with just the sport, but now it’s become a group of friends, of people connecting and building relationships. The feedback from everyone, locals and visitors, has been so positive.”

Pickleball may still be new to Laos, but it’s quickly building a strong and connected following.

A Sport for Everyone

People playing pickleball at the Le Society Sports Lounge & Cafe. (Photo credit: MITS Laos)

Pickleball is a fun, easy-to-learn sport that’s suitable for all ages and skill levels. With just a few minutes of practice, anyone can start playing, according to Alan.

“Our main reason for introducing pickleball to Laos is to give something fresh and fun to the community,” he said. “We always remember that this sport is about having fun. It’s about bringing people together, playing with friends and family, building connections, and just enjoying the moment.”

Alan also emphasized that pickleball isn’t only for dedicated athletes. 

“It’s not a serious sport unless you want it to be. You can just relax, have fun, and enjoy yourself. If you do want to take it to the next level, that’s totally up to you,” he said.

In countries like Thailand, Japan, and Singapore, Pickleball has also found firm footing, especially among youth and retirees.

Official Recognition and Support

Daovone Phachanthavong, President of the Lao Tennis Federation (LTF), also recognized pickleball’s potential to boost youth participation in sports.

Daovone Phachanthavong, Lao Tennis Federation President (left), and Alan Voung, MITS Laos Director and Lao National Tennis Coach (right)

“At the Lao Tennis Federation, we are still in the early stages of exploring how Pickleball can complement our existing programs,” he said. “We see Pickleball as a sport that is easy to learn, fun, and a good way to encourage young people to stay active.”

Although Pickleball is still in its early phase in Laos, Daovone shared that its introduction by MITS Laos has shown promise:

“In Vientiane, MITS Laos has introduced a social Pickleball program that brings together a variety of players of all ages, skill levels, and sports backgrounds. The feedback has been very positive. It may not be a large-scale success yet, but it’s a step forward.”

Pickleball and Tennis: Competition or Collaboration?

Rather than viewing Pickleball as a rival to tennis, the LTF sees it as a complementary sport. Daovone notes that promoting alternative sports can help diversify Laos’ athletic development and create more accessible entry points for people who may not feel confident taking up traditional sports.

He also highlights that while major tournaments are still far off, Laos is gradually building a foundation for international collaboration:

“We don’t yet have major international Pickleball tournaments in Laos, but some clubs are organizing small competitions. These first steps are important as we learn and grow together.”

He added that exposure to regional opportunities is critical for Lao athletes:

“Any chance to compete or train outside of Laos is very valuable. It helps athletes gain experience, build confidence, and understand what it takes to improve. With support from partners like MITS Laos and Lunar Pickleball, we hope to slowly expand the pathways for Lao athletes to gain more exposure and develop their potential.”

Looking Ahead

Alan and his team have already introduced pickleball to schools, universities, and public courts throughout Vientiane. Their vision extends further: “We’re now reaching out to high schools, both private and public schools, the National University of Laos, and planning to expand to other provinces like Luang Prabang, Savannakhet, and Champasack.”

MITS Laos presenting Pickleball at the National University of Laos. 08 May 2025. (Photo credit: Faculty of Sport Science and Physical Education)

Even though Alan is originally from Australia, he feels deeply connected to Laos through his work. “I’m not Lao, but I wear the Lao flag nearly every day. As the national tennis coach, I’ve had the opportunity to take Lao athletes overseas to compete. I coach nearly all of the national tennis players in Laos. I want to see pickleball grow in the same way. That’s my goal.”

Both Alan and Daovone share a vision for pickleball’s growth that mirrors tennis development in the country. Their roadmap includes establishing a dedicated pickleball federation and securing crucial sponsorships to fuel the sport’s expansion across Laos.

Pickleball’s Global Boom

Pickleball stands as one of the fastest-growing sports worldwide, according to the Sports and Fitness Industry Association (SFIA). The game’s appeal lies in its accessibility, appealing to children, senior citizens, or seasoned athletes, offering a fun and social way to stay active.

As the sport grows, international pickleball communities have formed, professional leagues have emerged, and global tournaments are now attracting thousands of spectators and players.

Laos Targets 577,000 Tonnes to Boost National Food Self-Sufficiency

Fish on ice (This image is used for representational purposed only) (Photo: Medical News Today)

The Lao government has announced plans to increase the country’s production of meat, fish, and eggs to 577,000 tonnes this year in an effort to strengthen food self-sufficiency and reduce reliance on supplies from neighboring provinces. The move aims to ensure that every person in Laos has access to at least 73 kilograms of these basic food items annually.

Laos Leads Regional Climate Dialogue at ASEAN Climate Change Conference

Laos Leads Regional Climate Dialogue at ASEAN Climate Change Conference
A group photo at the event (photo supplied)

On 14 May, Laos hosted the 5th ASEAN Climate Change Partnership Conference (ACCPC) in Vang Vieng. 

Trend Micro Offers Enterprise AI Security Platform Across Data in Cloud or on Premises

AI security solution integrated with NVIDIA Enterprise AI Factory validated design


HONG KONG SAR – Media OutReach Newswire – 19 May 2025 – Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, today announced its bringing powerful and simplified security capabilities to NVIDIA Enterprise AI Factory validated design, helping organizations worldwide safely transform their business with next-gen AI infrastructure.

Eva Chen, Co-Founder and CEO at Trend: “AI is being unleashed worldwide, changing the way we work and innovate. But it comes with new security challenges, and the infrastructure required is already highly complex. Trend is leading the industry in simplifying and securing this new environment, and we are doing so with customers at all stages of their AI journey.”

Justin Boitano, vice president, Enterprise AI Products at NVIDIA: “As AI becomes integral to enterprise operations, organizations require security that matches the speed and complexity of AI factories. Together, Trend Micro and NVIDIA are delivering an integrated platform that empowers organizations to confidently deploy AI while protecting data across on-premises and hybrid cloud environments.”

Trend Vision One™ is the leading platform in the industry that can seamlessly provide a single set of security rules across on-premises, hybrid, and cloud infrastructure. Trend is prepared to meet security needs in any environment worldwide. As a growing number of enterprises continue shifting towards proprietary AI infrastructure, a security solution that can support any stage of transformation is critical.

According to recent Forrester Research, “Data centers are at the heart of sovereign AI ecosystems. Organizations training AI models with their data need to make sure that sensitive data and workloads remain in the country when digital sovereignty constraints demand it. Organizations, cloud vendors, hyperscalers, and service providers constitute an ecosystem that requires a combination of sovereign data centers, sovereign AI solutions, and sovereign workforces.”*

Trend Micro and NVIDIA have collaborated to deliver an agentic AI-powered security solution as part of the NVIDIA Enterprise AI Factory validated design, addressing the needs of security-conscious enterprises in government, healthcare, financial sectors and more. The collaboration brings together Trend Vision One™ for Sovereign Private Cloud (SPC), NVIDIA NIM microservices, NVIDIA NeMo, and NVIDIA Morpheus cybersecurity AI framework to create a pre-validated solution for organizations requiring complete data jurisdiction. This integrated offering ensures sensitive data remains on sovereign soil while enabling powerful AI capabilities.

Key benefits include:

  • 100% data sovereignty with on-premises deployment options for air-gapped environments
  • Pre-integrated hardware, software, support, and deployment services
  • Threat detection intelligence built with NVIDIA AI software and accelerated computing for real-time security analysis
  • Comprehensive protection across email, cloud, network, endpoint, data, and identity
  • Simplified procurement and deployment, accelerating time-to-value

For enterprises building their own GenAI implementations, this solution delivers the security, performance, and compliance needed to confidently deploy AI while maintaining complete control over sensitive data. The collaboration eliminates “DIY security” challenges, providing a clear starting point that remains fully customizable to each organization’s unique requirements.

Trend remains committed to leading the charge for proactive security across the globe. With unmatched intelligence gathering capabilities and the largest vendor-agnostic bug bounty program in the world, Trend continues to discover, understand, and inform the industry about the evolving digital landscape. Trend is staying ahead through events like Pwn2Own Berlin, which highlight the growing importance of understanding and securing AI.

*Forrester, Top 10 Emerging Innovations In The Data Center, 2025 | March 17, 2025

Hashtag: #trendmicro #trendvisionone #visionone #cybersecurity #trendcybertron #cybertron #AISecurity #Nvidia




The issuer is solely responsible for the content of this announcement.

Trend Micro

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro’s cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world.

President Thongloun Sisoulith to Attend Nikkei Forum 2025

Laos' President Thongloun Sisoulith delivers a speech during the Nikkei Forum "Future of Asia" in Tokyo on May 26, 2023. (Photo by Yuichi YAMAZAKI / AFP)
Laos' President Thongloun Sisoulith delivers a speech during the Nikkei Forum "Future of Asia" in Tokyo on 26 May 2023. (Photo by Yuichi YAMAZAKI / AFP)

President Thongloun Sisoulith will attend as speaker in the 30th International Conference on the Future of Asia in response to the invitation of the Japanese economic daily NIKKEI.

Amari Pattaya: An Extraordinary Seaside Escape Awaits


PATTAYA, THAILAND – Media OutReach Newswire – 19 May 2025 – Amari Pattaya is one of the premier properties managed by ONYX Hospitality Group, a leading Southeast Asian management company specialising in hotels, resorts, serviced apartments, and luxury residences. Renowned for its warm and vibrant hospitality, the hotel delivers a thoughtfully curated guest experience that makes every stay memorable.

Discover a Seamless Fusion of Contemporary Thai Elegance and Coastal Charm
Discover a Seamless Fusion of Contemporary Thai Elegance and Coastal Charm

Amari Pattaya is a beachfront retreat that flawlessly blends the warmth of Thai hospitality with contemporary elegance and the charm of the Eastern Sea. Nestled in the tranquil setting of North Pattaya Beach, the hotel features a refined yet relaxing design that sets it apart. With 339 thoughtfully designed rooms in a variety of styles, the hotel offers an exceptional stay for every kind of traveller — whether it’s a romantic escape, a business trip, or a family adventure, each guest is welcomed with comfort, convenience, and style.

Every room at Amari Pattaya offers generous space and an airy feel, and is filled with natural light, thanks to floor-to-ceiling windows that give stunning views of the sea and rolling waves of the Gulf of Thailand. As evening falls, guests can unwind with a romantic, sweeping 180-degree panoramic sunset view that creates a perfect moment of relaxation and repose.

Set amid lush greenery, Amari Pattaya offers a refreshing sense of calm that enhances every stay. Couples can enjoy romantic moments beneath swaying trees and sea breezes, while families can relax and reconnect in the resort’s tranquil natural surroundings. Guests can unwind beside the expansive pool shaded by tropical foliage or embrace the energy of the on-site water park, complete with slides and rides that promise fun for all ages. For younger guests, the Tree House Kids’ Club provides a vibrant space of imagination and play—an inviting haven where children are free to explore, create, and enjoy every moment.

After a day of excitement and exploration, guests can unwind and indulge in a memorable culinary journey at Amari Pattaya, where diverse dining experiences await to satisfy every palate. The hotel offers a diverse selection of meticulously crafted dishes, designed to leave a lasting impression.

Amaya Food Gallery showcases a diverse selection of authentic Thai, Asian, and international cuisines, with each dish thoughtfully crafted using locally sourced ingredients as the key inspiration behind its exquisite menus.

Prego brings the rich flavours of authentic Italian cuisine to life through refined dishes crafted by Chef Marco Boscaini, inspired by cherished childhood memories of cooking alongside his grandmother. Each dish is expertly crafted using premium ingredients, offering guests an authentic taste of traditional Italian cuisine at its finest.

Aqua Eatery & Bar is the perfect spot to soak up the sun by the pool while enjoying vibrant, colourful drinks surrounded by lush greenery.

Club Napha offers an elevated experience on the luxurious 19th floor, where guests can enjoy a delightful breakfast or indulge in afternoon tea with light snacks—all while taking in the stunning panoramic views of Pattaya Bay.

For health-conscious travellers, the FIT Centre at Amari Pattaya offers a modern fitness space equipped with high-quality, state-of-the-art equipment, enabling guests to maintain their wellness routine and stay energised throughout their stay.

Maai Spa offers a luxurious and revitalising retreat, inspired by the graceful transformation of silkworms into butterflies. Here, the art of relaxation is elevated through therapeutic practices that blend contemporary Thai techniques with carefully chosen natural ingredients—deeply nourishing both body and mind, and leaving a profound sense of relaxation, refreshment, and inner radiance.

In addition, Amari Pattaya offers versatile event spaces ideal for business gatherings and conferences, with medium to large banquet facilities designed to meet a range of needs. The elegant Grand Ballroom can host up to 500 guests, while those seeking a vibrant seaside celebration can enjoy an outdoor venue that accommodates up to 700 attendees.

Thanks to its prime beachfront location, Amari Pattaya invites guests to enjoy a range of outdoor activities surrounded by stunning natural scenery. Start the day with a peaceful jog along the beach under the morning sun, or dive into the thrill of water sports—from riding a jet ski through the sparkling blue waves and feeling the refreshing sea breeze, to soaring above the shoreline on a parachute for a breathtaking view of Pattaya or exploring the stunning underwater world with snorkelling adventures in nearby popular natural spots. For those seeking romance and luxury in the evening, a sunset yacht cruise across the calm waters of the Gulf of Thailand offers an unmissable experience. Additionally, the ideal way to conclude a relaxing day is by shopping or enjoying a delightful dinner at one of the many excellent local restaurants just a short distance away.

Celebrate summer with a vibrant and joyful experience at Amari Pattaya, a destination that promises to create extraordinary moments and unforgettable vacation memories. For more information, call 038 418418 or visit www.amari.com/pattaya.

Hashtag: #ONYX #AmariPattaya

The issuer is solely responsible for the content of this announcement.

Prudential launches plan to provide customers with daily income during hospitalisation and recovery

PRUHospital Care360, a hospital income insurance plan, offers additional financial security and peace of mind


SINGAPORE – Media OutReach Newswire – 19 May 2025 – Prudential Singapore (“Prudential”) has launched PRUHospital Care360, a hospital income insurance plan designed to provide financial support to individuals for their unexpected hospital stays and the subsequent recovery period. The plan provides a daily income if the life assured is hospitalised due to illness or injury, as well as lump sum benefits for post-hospitalisation recuperation and day surgery.

Dr Sidharth Kachroo, Chief Health Officer, Prudential Singapore, said: “Most people in Singapore have health insurance, but extended illnesses or injuries can result in periods of time where one cannot work, impacting your income. Unplanned hospitalisations entail additional expenses which are challenging for primary breadwinners with dependents, self-employed individuals and freelancers without fixed income. PRUHospital Care360 can provide individuals with the peace of mind knowing that they will have extra income to pay for unforeseen expenses.”

According to data from the Ministry of Health in Singapore, the average length of stay in public hospitals is about 7 days[1]. Depending on the ward and hospital type, daily charges can range from less than a hundred to a few hundred dollars or more. Hospital income plans give customers the flexibility to use the payouts according to their needs. It can be used to replace income for their daily expenses or cope with non-medical expenses such as caregiver help or home modifications to assist with rehabilitation.

Besides standard benefits like daily hospital income, PRUHospital Care360 is a unique plan that offers additional income for hospital stays due to an accident as well as infectious disease.

In addition, PRUHospital Care360 policyholders can access a range of value-added services with partner healthcare institutions to help them access quality healthcare more seamlessly. These include health screening and vaccination packages, chronic care management programmes, traditional Chinese medicine treatment[2] and teleconsultations to manage their health better.

Added Dr Kachroo: “Healthcare extends beyond coverage, and it is also about enabling people to proactively manage their wellbeing. We offer easy and affordable access to health screening and vaccinations to support preventive care and ongoing health maintenance. This approach contributes to a healthier population, reduces long-term healthcare costs and helps people live well for longer.”

Highlights of PRUHospital Care360:

  • Daily Hospital Income Benefit: Daily income for each day of hospitalisation due to an illness or injury, up to the maximum of 500 days for each illness or injury.
  • Daily ICU Income Benefit: Daily income for each day of hospitalisation in the Intensive Care Unit (ICU) due to an illness or injury, up to the maximum of 30 days for each illness or injury.
  • Daily Accidental Hospital Income Benefit: Daily income for each day of hospitalisation due to an injury, provided that the life assured is hospitalised for at least three days. The benefit is payable up to the maximum of 30 days for each injury.
  • Daily Infectious Disease Hospital Income Benefit: Daily income for each day of hospitalisation due to one of the 21 covered infectious diseases, up to the maximum of 30 days for each infectious disease that is diagnosed.
  • Homecare Benefit: Lump sum payout to support post-hospitalisation care at home.
  • Day Surgery Benefit: Lump sum payout for eligible day surgery procedures.

Customers will only need to answer three health questions to apply for PRUHospital Care360 instead of undergoing the full underwriting process.

For more information on PRUHospital Care360, please refer to:
https://www.prudential.com.sg/phc360.


[2] PRUHospital Care360 policyholders enjoy a 15 per cent discount on all Traditional Chinese Medicine services at Thomson Medical Centre.​ For more information, please visit: https://www.thomsonmedical.com/centres/chinese-medicine/fees

Hashtag: #Prudential #PRUHospitalCare360




The issuer is solely responsible for the content of this announcement.

About Prudential Assurance Company Singapore (Pte) Ltd (Prudential Singapore) 

Prudential Assurance Company Singapore (Pte) Ltd is one of the top life and health insurance companies in Singapore, serving the financial and protection needs of the country’s citizens for 94 years. The company has an AA- Financial Strength Rating from leading credit rating agency Standard & Poor’s, with S$57.7 billion funds under management as at 31 December 2024. It delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of more than 5,400 financial representatives.

Be Part of History: ONESIAM Proudly Presents the Biggest Pride Celebration Ever Across Three of Bangkok’s Most Iconic Destinations


BANGKOK, THAILAND – Media OutReach Newswire – 19 May 2025 – Bangkok is gearing up for its biggest and most electrifying Pride celebration yet this June, as three iconic destinations–Siam Center, Siam Paragon and ICONSIAM–take center stage for one of the world’s most vibrant Pride Month festivities as part of “The Celebration: Right to Love” campaign. As Thailand enters a new chapter of equality with the recent landmark passage of the marriage equality bill, Siam Piwat, together with its partners, is leading the charge in transforming the heart of Bangkok into a radiant beacon of love, pride, and inclusivity. With over 300,000 visitors expected from across the globe, this year’s extraordinary lineup of Pride Month festivities under the ONESIAM banner will place downtown Bangkok firmly on the map as one of the most influential global Pride destinations and the ultimate gathering point for LGBTQIA+ communities worldwide.

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Taking the lead in this celebration is Siam Center. Siam Center joins forces with Bangkok Pride—the leading voice of Thailand’s LGBTQIA+ community—to transform Rama I Road into the epicenter of celebration as it proudly hosts the Bangkok Pride Festival 2025, captivating audiences from around the world. The highlight of the festivities, held under the theme “Born This Way,” is the Bangkok Pride Parade—dubbed the biggest and most anticipated in Thailand—on June 1. Starting from National Stadium, the parade will sweep down Rama I Road, passing right in front of Siam Discovery, Siam Center, and Siam Paragon. The 3-kilometers parade will bring together a massive show of solidarity from the LGBTQIA+ community and feature the unveiling of the world’s longest pride flag—an awe-inspiring 200 meters in length. When the sun sets, the day’s festivities will culminate in the spectacular Bangkok Pride Party that will light up the city with a dazzling display of lights and sound.

Beyond the parade, Siam Center will celebrate Pride in a big way within its own walls with the “Galaxy of Love” campaign, which offers a fresh take on Pride that transcends gender and sexuality to embrace all identities through various experiences. Highlight activities include a special Pride collection of art toys by renowned Thai artist Poriin; the Pride Stage concerts; fan-favorite Series Y activities; and exclusive Pride collection by POP MART along with special Pride menus and fashion collections.

Bangkok Pride Parade 2025 - One of the most anticipated parades in the world

Just steps away from Siam Center, Siam Paragon is joining the celebration in a spectacular collaboration with Drag Bangkok to present the Drag Bangkok Festival 2025 from May 30 to June 1 at Parc Paragon. This year’s theme, “Thaituristic Drag Scene,” promises Thailand’s greatest drag festival with an intersection of Thai culture, fashion, and fierce drag energy. Each day will feature live performances that blend traditional Thai aesthetics with bold, contemporary expression to celebrate drag as both an art form and a powerful symbol of cultural pride. Among the most anticipated highlights is Thailand’s Drag Star 2025, the world’s first nationwide drag competition, bringing together drag stars from all 77 provinces in a showcase of talent, style, and unapologetic self-expression.

Additionally, Siam Paragon will host daily Drag Bangkok live performances, along with forums and talks featuring LGBTQIA+ voices, thought leaders, and advocates to create an inclusive space for conversations around identity, equality, and community. The celebration continues from June 2 to 30 with the unmissable Thailand’s Drag Star 2025 and show-stopping events from renowned Thai drag collectives, including The Stranger Bar, House of Heals, Silver Sand, BEEF, Lost & Found, 6ixcret Show Chiang Mai, and Cruise Club Phuket.

Line-up of highlight activities at this year’s The Celebration: Right to Love 2025

As the ultimate destination for fashion-forward trendsetters, Siam Discovery is joining the Pride celebration all month long by spotlighting exclusive Pride collections from top fashion brands, allowing shoppers to make a bold statement that celebrates individuality or add a touch of pride to their everyday look.

Overlooking the Chao Phraya River, ICONSIAM invites the world to celebrate at Bangkok’s riverside with an elevated continuation of its successful “Pride Out Loud” campaign, which this year evolves to “Pride Out Louder.” With vibrant Pride-themed decorations greeting visitors at River Park and the skytrain entrance, the experience at ICONSIAM will be both visually pleasing and deeply meaningful. At the heart of the celebration is a curated “Pride Out Wall” exhibition, which is a collection of inspiring stories celebrating the journeys and achievements of LGBTQIA+ individuals, fan meet-and-greets with beloved boylove series (Y series) stars that spotlight the impact of queer storytelling in Thai entertainment; and “REFLECTION OF PRIDE – A Radiant Expression of Pride,” – a stunning light art installation and vibrant check-in photo spot for visitors.

Together, the four destinations, along with celebratory decorations and promotions at the remaining Siam Piwat properties—ICS and Siam Premium Outlets Bangkok—will create a constellation of ONESIAM Pride experiences across Bangkok. For a shopping experience that’s just as fabulous as the celebration itself, sign up for the ONESIAM Global Visitor Card to enjoy special Pride Month promotions, including a free Siam Gift Card with minimum spend, up to 80% off at over 200 participating brands, access to the Tourist Lounge, welcome gifts, up to 6% VAT refund, and 5% discount at Paragon Department Store, Siam Takashimaya, Gourmet Market, and Discovery Selection.

For more information, visit the ONESIAM Pride page at https://app.onesiam.com/434ga0Z

Hashtag: #SiamParagon #SiamCenter #SiamDiscovery #ICONSIAM #ONESIAMExperience #ONESIAM #SiamPiwat #BangkokPride #BangkokPrideFestival2025 #DragBangkok #DragBangkokFestival2025 #ThailandDragStar #TheCelebrationRightToLove #PrideBangkok #PrideMonthBangkok #PrideParadeBangkok #Pride2025 #PrideMonth2025 #PrideThailand #PrideMonthThailand

The issuer is solely responsible for the content of this announcement.

About ONESIAM

ONESIAM is the ultimate guest experience program initiated by Siam Piwat – one of Asia’s leading luxury retail developer and operator – which aims to showcase a collective of extraordinary experiences across six world-class experiential destinations in the heart of Bangkok, namely Siam Paragon, Siam Center and Siam Discovery, ICONSIAM – the global landmark by the Chao Phraya River, ICS, Siam Premium Outlets Bangkok – the only premium luxury outlet in Thailand, as well as ONESIAM SuperApp – the smart digital platform. ONESIAM aims to share the breadth of the collective destinations while promising to amaze, inspire and revolutionize visitors through exceptional and enriching experiences, ultimately offering a comprehensive journey, unmatched anywhere else in the world.