SINGAPORE, Sept. 9, 2025 /PRNewswire/ — The international Netflix sensation KPop Demon Hunters is sparking a surge in global travel to South Korea, underscoring the powerful connection between pop culture and tourism.

Since the film’s release on June 20 this year, Trip.com Group data revealed that global flight bookings to South Korea have risen by 25% year-on-year, with a steady average of 11% month-on-month growth since June. Travellers from Asia are leading the charge, with China, Japan and Vietnam being the top three source markets in terms of booking volume.

Meanwhile, bookings from Western audiences are also rising. Flights to South Korea from Canada and Australia are showing year-on-year increases of over 50% and 20% respectively, signalling a growing appetite for Korean pop culture experiences globally.

Earlier this month, the Seoul city government announced the arrival of a record 1.36 million foreign visitors in July, citing the global popularity of the animated film as a key booster in tourism and interest.

KPop Demon Hunters, featuring a catchy soundtrack and iconic cultural locations, has inspired fans worldwide to explore the real-life settings behind the story. Sites such as Bukchon Hanok Village and the National Museum of Korea are emerging as must-visit destinations for fans seeking immersive cultural experiences. Since the film’s release, searches for the National Museum of Korea on Trip.com have risen by 34% year-on-year, while bookings for Gyeongbokgung Palace have jumped by over 115% year-on-year.

A walking tour of Seoul’s Bukchon Hanok Village has also made waves on Trip.Pulse, Trip.com’s data-powered list of the latest travel trends and hot topics, sparking over 300,000 views. Other local cultural experiences offered on Trip.com include half-day tours where travellers get to make kimchi and experience a traditional Korean tea ceremony in a Hanok.

“Korean pop culture has captivated hearts worldwide, and this is driving travel to South Korea, as well as a global demand for local cultural experiences. Our latest data shows that the travel surge is largely driven by Millennials and Gen Zs, highlighting the massive appeal and influence of Korean pop culture among young travellers worldwide,” said Justin Hong, General Manager of Trip.com Korea.

As K-pop continues its global expansion, the synergy between cultural content and tourism demonstrates a compelling trend for travel brands to engage international audiences through shared experiences and curated itineraries. Trip.com Group’s recent report found that most APAC travellers are inspired to visit destinations based on what they watch, and interest in media-inspired travels peaks especially among those aged 25-34. From Squid Game to Black Myth Wukong and now KPop Demon Hunters, the global success of these hits show no signs of stopping, boosting tourism and travel worldwide.

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission “to pursue the perfect trip for a better world”. Find out more about Trip.com Group here: group.trip.com.

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Eaton launches the 9PX J UPS, based on its highly popular 9PX UPS, tailored to meet standard voltage needs and local compliance regulations, ensuring reliable power for businesses across Japan.

TOKYO, Sept. 9, 2025 /PRNewswire/ — Intelligent power management company Eaton has appointed TD SYNNEX as its new distributor for its single-phase Uninterruptible Power Supply (UPS) solutions in Japan.

This collaboration will strengthen Eaton’s distribution network in Japan by expanding into new market segments led by the growing demand for artificial intelligence (AI) and GPUs, Internet of Things (IoT) and edge computing applications.

“We are excited to partner TD SYNNEX to better support Japan’s adoption of AI and smart technologies, which demand reliable power for optimal performance,” said Jimmy Yam, Vice President and General Manager, East Asia, Eaton Electric. “We already have a successful partnership with TD SYNNEX in North America and Europe, and we’re thrilled to extend this collaboration here as well.”

“We are honored to partner with Eaton to deliver their highly reliable and flexible solutions in UPS and power distribution units to address power management challenges in Japan,” said Shigetaka Kunimochi, Japan CEO and President, TD SYNNEX. “This partnership reinforces our commitment to support the stability and growth of our customers’ businesses through the power of technology.”

Launch of new 9PX J UPS tailored for Japan

Eaton has also launched the new 9PX J UPS designed specifically for Japanese 100V AC environments, to help businesses strengthen their power resilience in a digital future.

Based on the highly popular 9PX UPS, the 9PX J UPS provides clean, continuous power for mission-critical applications, such as IT, medical, industrial automation and education. It meets international and local safety standards, ensuring peace of mind for users. Please find more information here.

About Eaton:

Eaton is an intelligent power management company dedicated to protecting the environment and improving the quality of life for people everywhere. We make products for the data center, utility, industrial, commercial, machine building, residential, aerospace and mobility markets. We are guided by our commitment to do business right, to operate sustainably and to help our customers manage power ─ today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we’re helping to solve the world’s most urgent power management challenges and building a more sustainable society for people today and generations to come. 

Founded in 1911, Eaton has continuously evolved to meet the changing and expanding needs of our stakeholders. With revenues of nearly $25 billion in 2024, the company serves customers in more than 160 countries. Eaton entered the Asia-Pacific market during the 1970s and has grown significantly since then. Eaton moved its Asia-Pacific headquarters from Hong Kong to Shanghai in 2004. Today, Eaton has nearly 18,000 employees and 33 manufacturing facilities in the Asia-Pacific region.

For more information, visit www.eaton.com. Follow us on LinkedIn.

About TD SYNNEX:

TD SYNNEX is the Japanese subsidiary of TD SYNNEX Corporation, a world-class IT distributor based in the United States. Leveraging its global network spanning over 1,500 manufacturers in 100 countries, TD SYNNEX is a solutions aggregator that combines domestic and international products and services to provide optimal IT solutions for customers’ business challenges, in addition to its traditional wholesale business. We are committed to contributing to Japanese customers and the local community through technology. For more information, visit https://jp.tdsynnex.com/.

Contact:

Janelle Wong, RICE Communications, eaton@ricecomms.com

SINGAPORE, Sept. 9, 2025 /PRNewswire/ — The spotlight shone on Asia’s boldest leaders and visionary enterprises at the Asia Pacific Enterprise Awards (APEA) 2025 Regional Edition, where industry trailblazers were celebrated for their ability to embrace disruption, spark innovation, and deliver sustainable growth in the new economy. Organized by leading regional NGO Enterprise Asia, the prestigious awards ceremony took place on 5 September 2025 at the Sands Expo & Convention Centre, Marina Bay Sands Singapore.

The awards ceremony was graced by the presence of Mr. Ismail Mohamad Bkri, Deputy High Commissioner of Malaysia to Singapore; and Mr. Thomas Ardian Siregar, Deputy Chief of Mission of the Embassy of the Republic of Indonesia in Singapore.

With the theme ‘Showcasing Future-Ready Enterprises’, the APEA 2025 Regional Edition honored outstanding businesses and leaders from across Asia who embody resilience, foresight, and strategic agility. These entrepreneurs and enterprises have proven their ability to future-proof their operations amid rapid technological and economic shifts, setting the pace for the region’s business community.

Over 100 nominees underwent a rigorous judging process by a distinguished panel of experts, who assessed them on operational excellence, leadership, business performance, and long-term impact. The crème de la crème of Asia’s entrepreneurial landscape emerged as winners across four categories: Master Entrepreneur, Inspirational Brand, Fast Enterprise, and Corporate Excellence.

Since 2007, the Awards has been organized all over the region with past recipients comprising Mr. Kwek Leng Beng of Hong Leong Group Singapore, Thailand’s Supaluck Umpujh of The Mall Group, Mainland China’s Xu RongMao of Shimao Group, Hong Kong’s Francis Lui of Galaxy Entertainment Group, TTC Vietnam’s Dang Van Thanh, Indonesia’s Hary Tanoesoedibjo of MNC Group, India’s Adi Godrej of Godrej Group, the Philippines’ Manuel Villar of Vista Land, and Cuckoo Malaysia’s Hoe Kian Choon.

Enterprise Asia’s President Richard Tsang opened the ceremony with a powerful message, underscoring that the enterprises thriving amid disruption are those unafraid to challenge conventions, harness transformative technologies, and deliver impact beyond profits. He stressed that today’s most visionary organizations recognize the deep links between economies, societies, and the environment, and are boldly shaping a business landscape that is both sustainable and inclusive.

This year’s distinguished awardees comprise inspiring leaders under the Master Entrepreneur category such as Ma Ya Fen, Founder & CEO of KOI Cafe Group(S) Pte Ltd and KOI The Singapore Pte Ltd; and Tan Soo Phor (A.K.A. Jenny Chuang), Founder & Managing Director of Malaysia’s Sydney Cake House Sdn Bhd, recognized for steering their organizations to global prominence with vision and resilience.

Awardees under the Inspirational Brand category include the Electricity Generating Authority of Thailand (EGAT) and Dubai Land Department. Rising stars such as Indonesia’s Evowaste Technology by PT Kindred Group Indonesia and Singapore’s Witthal International Pte Ltd took home the Fast Enterprise Award, while industry titans including Thailand’s Central Retail Corporation Public Company Limited and Hong Kong’s Swiss-Belhotel International are celebrated under the Corporate Excellence category.

Prior to the APEA 2025 Regional Edition, the Asia Economic Forum (AEF) 2025 took place earlier in the day, convening over 300 C-suite executives, policymakers, entrepreneurs, and thought leaders from across Asia.

Under the theme ‘Building Future-Ready Enterprises for Sustainable Growth’, the Forum provided a dynamic platform for leaders to exchange ideas, explore transformative strategies, and share actionable insights on navigating disruption, harnessing innovation, and embedding sustainability into core business models. Designed to address the challenges and opportunities of a rapidly evolving economic landscape, the Forum empowered participants with the knowledge and networks needed to drive long-term growth and resilience.

At the Forum’s opening, Tan Sri. Dr. Fong Chan Onn, Chairman of Enterprise Asia, emphasized the urgency for enterprises to adapt to technological disruption while anchoring their growth strategies in inclusivity and sustainability. He called on leaders to rethink traditional models, collaborate across sectors, and commit to building resilient enterprises capable of thriving in an unpredictable global economy.

The Forum featured distinguished speakers such as Eleonore Dachicourt, BNP Paribas Wealth Management’s Managing Director and Head of Sustainability of Asia; Esther An, Chief Sustainability Officer of City Developments Limited (CDL); Steven Yates, Director & Global Chief Commercial and Technology Officer of Alumni Services; alongside other esteemed experts who shared forward-looking perspectives on building enterprises that are agile, innovative, and sustainable.

The AEF 2025 and APEA 2025 Regional Edition are supported by the Business Indonesia Singapore Association (BISA), Hong Kong Young Industrialists Council Limited (HKYIC), International Chamber of Commerce – Hong Kong (ICC-HK), Kuala Lumpur Malay Chamber of Commerce (KLMCC), Myanmar Business Executives Association (MBE), Malaysian Alliance of Corporate Directors (MACD), and Singapore-Thai Chamber of Commerce (STCC), with PR Newswire as the Official News Release Distribution Partner, and Dailywire.asia and SME Magazine as the Media Partners.

AWARD RECIPIENT LIST OF THE ASIA PACIFIC ENTERPRISE AWARDS (APEA) 2025 REGIONAL EDITION

About Asia Economic Forum (AEF)

Launched in 2012, the Asia Economic Forum serves as an open platform for thought leaders, policymakers, and C-level executives to unite and shape regional initiatives to improve the well-being of communities. Please visit https://economicforum.asia/ for more information.

About Asia Pacific Enterprise Awards

Launched in 2007, the Asia Pacific Enterprise Awards is the region’s most prestigious award for outstanding entrepreneurship, continuous innovation, and sustainable leadership. The Award provides a platform for companies and governments to recognize entrepreneurial excellence, hence spurring greater innovation, fair business practices, and growth in entrepreneurship. As a regional award, it groups together leading entrepreneurs as a powerful voice for entrepreneurship and serves as a by-invitation-only networking powerhouse. The program has grown to encompass 16 countries/ regions and markets all over Asia. For further information, please visit www.apea.asia.

HANOI, Vietnam, Sept. 9, 2025 /PRNewswire/ — Vantage Markets is proud to announce three major upgrades in Vietnam, all officially launched on September 1st, 2025. These initiatives further demonstrate Vantage’s commitment to delivering innovative solutions, rewarding partnerships, and unmatched client support.

Vantage now offers Swap-Free Trading in Vietnam, exempting designated trades from long-term holding fees. Unlike many crypto platforms where overnight or long-term positions incur extra costs, swap-free trading ensures clients retain more of their profits. This feature is particularly valuable for traders who prefer to hold positions for longer durations without worrying about hidden charges eating into their earnings.

Vantage has also rolled out a new two-level IB referral commission model. This allows anyone to join the program and earn commissions not just from their direct referrals, but also from the referrals made by their network. Key benefits include:

• Faster, more convenient account opening
• Clear and transparent commission rules
• Smarter and more efficient backend management
• Flexible data display and improved user experience

With these enhancements, IB partners can accelerate their business growth while enjoying a seamless, rewarding experience.
Vantage Vietnam also offers true 24/7 customer service, making us the only broker in the market to deliver continuous, real-person support—day and night. Unlike others who rely on bots, Vantage ensures that every client query is handled promptly and professionally by dedicated local support teams.

Marc Despallieres, CEO of Vantage Markets, said: “These upgrades in Vietnam show our commitment to not only providing advanced trading solutions but also creating a supportive ecosystem for our clients and partners. By combining swap-free trading, a stronger IB program, and genuine 24/7 local support, we are empowering traders in Vietnam to trade with greater confidence and trust.”

As the brokerage industry evolves rapidly, Vantage has distinguished itself through user-friendly platforms, competitive pricing, robust security measures, and educational resources that cater to both beginner and advanced traders. Visit Vantage Markets website, for more information about Vantage’s services and upcoming initiatives.

About Vantage

Vantage Markets (or Vantage) is a multi-asset CFD broker offering clients access to a nimble and powerful service for trading Contracts for Difference (CFDs) products, including Forex, Commodities, Indices, Shares, ETFs, and Bonds.

With over 15 years of market experience, Vantage transcends the role of broker, providing a reliable trading platform, an award-winning mobile trading app, and a user-friendly trading platform that provide clients access to trading opportunities.

trade smarter @vantage

RISK WARNING: CFDs are complex instruments and carry a high risk of losing money rapidly due to leverage. Ensure you understand the risks before trading.

Disclaimer: This article is provided for informational purposes only and does not constitute financial advice, an offer, or solicitation of any financial products or services. The content is not intended for residents of any jurisdiction where such distribution or use would be contrary to local law or regulation. Readers are advised to seek independent professional advice before making any investment or financial decisions. Any reliance you place on the information presented is strictly at your own risk.