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Malaysia Aviation Group Accelerates Growth with New Routes, Added Frequencies and Elevated In-Flight Experience

  • Malaysia Airlines resumes flights to Chengdu from January 2026
  • Firefly to launch new services to Krabi, Siem Reap and Cebu from November 2025
  • Increased frequencies across ASEAN, South Asia, China, Australia and New Zealand to strengthen connectivity
  • Introduction of Malaysia Airlines’ first vegetarian satay, expanding menu variety for passengers

KUALA LUMPUR, Malaysia, Sept. 6, 2025 /PRNewswire/ — Malaysia Aviation Group (MAG) today unveiled significant enhancements to its network and product offering, reinforcing the Group’s growth strategy and commitment to delivering greater connectivity and elevated travel experiences across its airlines. With new routes, added frequencies, and innovative in-flight dining, MAG continues to build momentum as it strengthens its regional presence while charting Malaysia Airlines’ journey towards becoming one of the world’s Top 10 global airlines by 2030.

Malaysia Aviation Group Accelerates Growth with New Routes, Added Frequencies and Elevated In-Flight Experience
Malaysia Aviation Group Accelerates Growth with New Routes, Added Frequencies and Elevated In-Flight Experience

Malaysia Airlines will commence daily flights between Kuala Lumpur and Chengdu Tianfu International Airport (TFU) beginning 9 January 2026, bringing the airline’s network in Greater China to seven destinations. This expansion reinforces its presence in one of the region’s fastest-growing markets for both business and leisure travel, further supported by the recent introduction of reciprocal visa-free entry between Singapore and China. The airline currently operates flights to Beijing (PKX), Shanghai (PVG), Guangzhou (CAN), Xiamen (XMN), Hong Kong (HKG), and Taipei (TPE).

Meanwhile, Firefly will launch new jet services to Krabi (KBV), Siem Reap (SAI) and Cebu (CEB) from Kuala Lumpur International Airport (KUL) Terminal 1 from November 2025 onwards. These additions strengthen Firefly’s role in enhancing regional connectivity, providing travellers with seamless access to popular destinations across ASEAN, while supporting both tourism and business travel.

Datuk Captain Izham Ismail, Group Managing Director of Malaysia Aviation Group (MAG), said, “With these new routes and expanded frequencies, MAG is strengthening its role as the gateway to Asia and beyond, making it easier for travellers to discover top destinations across the region and further afield. At the same time, we remain focused on delivering a premium in-flight experience that reflects our commitment to Malaysian Hospitality. Innovations such as our new vegetarian satay is just one example of how we continue to innovate while staying true to our heritage, offering more variety to meet evolving customer expectations. With the networks we are expanding, the products we are enhancing, and the people driving these efforts, Malaysia Aviation Group is ready to meet the future with confidence and deliver value for our customers and our nation.”

Complementing its network expansion, Malaysia Airlines has introduced a vegetarian satay made from tender Lion’s Mane mushroom, available for Business Suite and Business Class passengers on selected sectors. Infused with the airline’s signature marinade and served with cucumber and raw onion, this plant-based bites delivers the same rich flavour as the traditional satay while offering a wholesome alternative for vegetarian travellers.

In addition to new routes, Malaysia Airlines and Firefly will also increase frequencies across their network beginning October 2025. Malaysia Airlines is adding more services to Australia, New Zealand, China, India, the Maldives, and Bangladesh, while Firefly is boosting domestic and regional connectivity to Singapore, Kota Kinabalu, Kuching, Penang, and Johor Bahru. These enhancements give travellers greater choice and flexibility, supporting tourism, trade, and stronger people-to-people ties across Asia and beyond.

These network expansions are underpinned by MAG’s ongoing fleet modernisation strategy. The introduction of the A330neo on select Australia and New Zealand routes is a significant step forward, offering state-of-the-art comfort, improved fuel efficiency, and an elevated in-flight experience. By the first quarter of 2026, Malaysia Airlines will operate the youngest widebody fleet into Australasia, a milestone that underscores both the Group’s sustainability agenda and its commitment to delivering service excellence with the signature warmth of Malaysian Hospitality.

As the returning Official Airline Partner and Premier Sponsor of MATTA Fair 2025, MAG is transforming this September’s edition into its most dynamic showcase yet through the MAG Arena, which reimagines more than 70 booths into a futuristic travel experience. Building on the success of April’s edition, the MAG Arena will spotlight Malaysia Airlines’ and Firefly’s networks and cabin products, cutting-edge digital innovations including AI-powered hospitality, exclusive meet-and-greet sessions with global and local sports icons, and rewarding offers for visitors throughout the three-day Fair held at MITEC Kuala Lumpur.

Appendix 1 – New Routes and Frequencies

Airline

Route

Frequency

Open for Sale Date

Inaugural Flight

Date

Malaysia

Airlines

KUL/Chengdu (TFU)

vv

7x weekly

(Mon-Sun)

5 Sep 2025

9 Jan 2026

Firefly

KUL/Krabi (KBV) vv

7x weekly

(Mon-Sun)

17 Nov 2025

KUL/Siem Reap

(SAI) vv

3x weekly

(Tue, Thu, Sat)

27 Nov 2025

KUL/Cebu (CEB) vv

5x weekly (Tue, Wed, Thu,

Sat, Sun)

2 Dec 2025

 

 

Appendix 2 – Malaysia Airlines’ Additional Frequencies

Region

Route

Frequency

(Before Increase)

Frequency

(After Increase)

Effective Date

Australia and

New Zealand

KUL/ Adelaide

(ADL) vv

5x weekly

7x weekly

1 Feb 2026

KUL/Perth (PER) vv

12x weekly

14x weekly

1 Dec 2025

KUL/Melbourne

(MEL) vv

18x weekly

21x weekly

30 Oct 2025

KUL/Sydney (SYD)

vv

18x weekly

21x weekly

31 Oct 2025

KUL/Auckland (AKL)

vv

8x weekly

10x weekly

26 Oct 2025

East Asia /

China

KUL/Xiamen (XMN)

vv

3x weekly

4x weekly

1 Nov 2025

South Asia

KUL/Trivandrum

(TRV) vv

5x weekly

7x weekly

1 Dec 2025

KUL/Ahmedabad

(AMD) vv

4x weekly

5x weekly

26 Oct 2025

KUL/Maldives

(MLE) vv

7x weekly

11x weekly

26 Oct 2025

KUL/Dhaka (DAC)

vv

14x weekly

21x weekly

5 Nov 2025

 

 

Appendix 3 – Firefly’s Additional Frequencies

Route

Frequency

(Before Increase)

Frequency

(After Increase)

Effective Date

KUL/Singapore (SIN)

vv

3x weekly

7x weekly

22 Aug 2025

KUL/Johor Bahru (JHB)

vv

4x weekly

7x weekly

23 Aug 2025

KUL/Kelantan (KBR) vv

4x weekly

7x weekly

30 Aug 2025

KUL/Penang (PEN) vv

7x weekly

10x weekly

26 Aug 2025

KUL/Kota Kinabalu

(BKI) vv

7x weekly

14x weekly

21 Aug 2025

KUL/Kuching (KCH) vv

8x weekly

11x weekly

21 Aug 2025

KUL/Terengganu (TGG)

vv

3x weekly

7x weekly

30 Aug 2025

KUL/Sibu (SBW) vv

2x weekly

3x weekly

3 Sept 2025

Penang (PEN)

/Langkawi (LGK) vv

8x weekly

10x weekly

1 Jan 2026

Subang (SZB)/Johor

Bahru (JHB) vv

21x weekly

26x weekly

1 Dec 2025

Subang (SZB)/Penang

(PEN) vv

35x weekly

42x weekly

 

About Malaysia Aviation Group

Malaysia Aviation Group (MAG) is a global aviation organisation comprising three core business portfolios: Airlines, Loyalty & Travel Services, and Aviation Services.

The Airlines portfolio serves global, domestic, and segmented markets through Malaysia Airlines – the national carrier; Firefly and MASwings – regional airlines focused on connecting communities across Malaysia; and Amal by Malaysia Airlines – the leading one-stop pilgrimage travel solutions centre.

The Aviation Services portfolio offers a full suite of capabilities, including maintenance, repair and overhaul (MRO), cargo and logistics, ground handling, and training. This includes MAB Engineering; MASkargo – a one- stop cargo and logistics provider; AeroDarat Services – a comprehensive ground handling solutions provider; and MAB Academy – a centre of excellence for aviation and hospitality training.

The Loyalty & Travel Services portfolio delivers end-to-end travel solutions and loyalty programmes, strengthening MAG’s core expertise in airline and aviation services. It includes Journify – an integrated digital platform offering travel and lifestyle experiences; Enrich – Malaysia Airlines’ award-winning travel and lifestyle loyalty programme; and MHholidays – the Group’s dedicated flight and hotel package platform.

With its clear business portfolios, MAG is committed to realising its vision of becoming Asia’s Leading Travel and Aviation Services Group by delivering exceptional customer experiences, nurturing a culture that empowers its people, and ensuring sustainable, profitable growth.

For more information, visit www.malaysiaaviationgroup.com.my

Issued by Group Communications, Malaysia Aviation Group.

Haier TV Presents New Flagship Series at IFA 2025: Big Screens with AI-Powered Immersive Experience

BERLIN, Sept. 6, 2025 /PRNewswire/ — Haier TV takes the spotlight at IFA 2025, presenting its latest lineup of QD-MiniLED and Mini LED models with AI Center optimization, KEF co-engineered sound, and advanced gaming features. Showcased under the theme “Big Screen Wonders, Loved Like No Other,” IFA attendees and consumers will see how these smart TVs combine next-generation technologies to deliver immersive entertainment while fitting seamlessly into the connected home.

Haier TV at IFA 2025
Haier TV at IFA 2025

The centerpiece of the exhibition is the M96 QD-Mini LED TV series, on show in 115-inch, 100-inch, and 85-inch versions. With QD-Mini LED display technology and KEF-calibrated sound as its foundation, the series delivers stunning clarity, depth, and audio immersion. The 115-inch model delivers an astonishing giant-screen experience, immersing audiences in visuals that go far beyond conventional viewing. At the booth, the 100-inch version is highlighted for its Zero-Gap ultra-slim design and TÜV-certified comfort viewing, along with C-Class Energy efficiency. The 85-inch model is showcased through live gaming demonstrations, featuring Game Mode with 240Hz refresh rates and AMD FreeSync Premium Pro, bringing smooth and responsive play to life.

In addition to the M96, Haier is also showcasing three Mini LED models including the S90, M92, and M80 series, each highlighted at IFA with distinctive strengths for home entertainment:

The S90 series, represented by an impressive 100-inch version at IFA, is tailored for cinematic home viewing. With AIPQ optimization and Dolby Vision IQ, the display adapts dynamically to ambient lighting, enhancing every detail on screen. Combined with Sound by KEF, the S90 creates a theater-like atmosphere in the living room.

The M92 series caters to fast-paced action and sports. Also equipped with AIPQ, it delivers sharper motion, richer colors, and deeper contrast. Its 144Hz VRR minimizes lag and tearing for smooth gameplay and fluid sports viewing, while KEF-tuned sound completes the immersive experience.

The M80 series is designed to deliver balanced soundscapes for versatile entertainment. Co-engineered with KEF’s 60-year acoustic expertise, the M80 reproduces every note true to the original intent. Dolby Atmos immerses viewers in three-dimensional soundscapes, while Total Sonics delivers each sound with crystalline clarity and studio-grade richness.

By uniting advanced display technologies, AI-powered processing, KEF-acoustic excellence, and gaming-ready design, Haier TVs set a new standard for immersive living room experiences. Haier’s showcase at IFA 2025 highlights its commitment to creating smarter, more connected, and more sustainable ways of living for households worldwide.

Haier TV at IFA 2025
Haier TV at IFA 2025

Haier TV at IFA 2025
Haier TV at IFA 2025

Patrick Hemingway, American Writer, Wildlife Conservationist and Last Surviving Son of Nobel Prize Winner, Ernest Hemingway, 97, has passed

Hemingway, like his late father, was a global citizen and lifelong adventurer

NEW YORK, Sept. 6, 2025 /PRNewswire/ — Collective 222, LLC — Patrick Hemingway, renowned writer, wildlife conservationist and second son of legendary literary icon Ernest Hemingway, died peacefully on Tuesday evening at his home in Bozeman, Montana.

Patrick Hemingway Circa 1970
Patrick Hemingway Circa 1970

Mourning the loss of his grandfather, Patrick Hemingway Adams stated: “My grandfather was the real thing: a larger than life paradox from the old world; a consummate dreamer saddled with a scientific brain. He spoke half a dozen languages and solved complicated mathematical problems for fun, but his heart truly belonged to the written and visual arts.”

Patrick Hemingway was born in Kansas City, Missouri on June 28, 1928 and spent his youth in both Cuba and Key West, Florida. Often adventuring with his father on his boat, Pilar, they would engage in spontaneous hunts for German submarines along the Caribbean during World War II. Hemingway attended both Stanford University and Harvard University, the latter becoming his alma mater in 1950 where he received a BA in History and Literature.

Hemingway began his career dedicated to wildlife instruction at the College of African Wildlife Management in Tanzania where he trained the first African rangers for the newly formed country. Moreover, he served as a forestry officer at the Food and Agricultural Organization (FAO) on behalf of the United Nations.

After the passing of his mother, Pauline Pfeiffer, in 1951 at the age of 23, he channeled his passion for agriculture on his farm in Tanzania, later relocating there with his first wife, Henrietta Broyles. Patrick gained global recognition for his safaris and expeditions, serving as a guide, expert, and honorary game warden in British East Africa.

Patrick’s work managing his father’s legacy began in the early 1970s and continued until his passing. His contributions include edits and the completion of his late father’s notable book, True at First Light, where the manuscript is recorded in the Hemingway Archives at the John F. Kennedy Library. He provided historical and literary insight into the Hemingway Library series including Green Hills of Africa, The Sun Also Rises, A Moveable Feast, A Farewell to Arms, Hemingway on Hunting, and Hemingway on War. In 2022, Patrick, alongside his nephews Brendan Hemingway and Stephen Hemingway Adams, compiled decades of letters he exchanged with his father, released as Dear Papa: The Letters of Patrick and Ernest Hemingway.

Responding to Patrick’s preservation of his father’s literary legacy, Angela Hemingway Charles, Founder and President of the Board of Directors for Hemingway Ltd., honored her late brother-in-law: “Patrick’s life was a testament to the values he inherited from his father and made his own: integrity, adventure, and a deep respect for the natural and literary worlds. His passing marks the close of an extraordinary chapter in the Hemingway family, and his legacy will endure through the work he championed and the lives he touched.”

In 2023, Patrick and his second wife, Carol, established the Patrick and Carol T. Hemingway Scholar-in-Residence at the John F. Kennedy Library. Additionally, he was featured in the Library Forum in 2006, where he engaged in a dialogue about his life, the legacy of his famous father, and his contributions to wildlife conservation in Africa.

He’s survived by his daughter, Edwina Hemingway, four grandchildren, seven great grandchildren and multiple nieces and nephews.

Plans for a public celebration of life will be announced at a later date.

For additional information, press inquiries, or to request an interview with a member of the Hemingway family, please contact Bettina L. Klinger, the official family spokesperson and Founder & CEO of Collective 222, the Agency of Record and Licensing Firm for Hemingway Ltd.

Bettina L. Klinger
bettina@collective222.net
917-930-8654
ErnestHemingwayOfficial.com
@ernest.hemingway.official

Patrick Jack Ernest and Gregory at Club de Cazadores Cuba Ernest Hemingway Collection JFK Presidential Library and Museum Boston Circa 1945
Patrick Jack Ernest and Gregory at Club de Cazadores Cuba Ernest Hemingway Collection JFK Presidential Library and Museum Boston Circa 1945

 

Patrick Hemingway Circa 1969 Kilimanjaro Hemingway Family Archive
Patrick Hemingway Circa 1969 Kilimanjaro Hemingway Family Archive

 

 

 

BrainCo helps amputee play piano alongside robot

BOSTON, Sept. 6, 2025 /PRNewswire/ — On July 26, at a grand AI gala, Jian took the stage alongside a humanoid robot to perform Jasmine Flower. Under the dazzling lights, the bionic fingertips of his BrainCo Intelligent Bionic Hand “blossomed” with each note, offering the audience a vivid glimpse of the beauty of human–machine collaboration.

BrainCo’s innovations in brain-computer interface technology are rewriting the everyday lives of people with disabilities. One such story is that of Jian—a once mischievous and lively boy from a basketball-loving village, who discovered his passion for the sport early in life. But as a young teenager, tragedy struck: while helping his family, Jian’s right hand was caught in a machine, and amputation became inevitable.

The aftermath of the accident was devastating. Everyday tasks, such as opening plastic packaging or peeling fruit, became constant reminders of his limitations. Yet Jian refused to give up on basketball. “Basketball is a way for me to relieve stress,” he said. On the court, he pushed himself harder than others, determined to prove his resilience: “I wanted to beat people without a hand.” The sport not only gave him strength but also connected him with many like-minded friends who shared his passion.

Later, as Jian approached graduation, he faced the pressures of job hunting while still yearning to challenge the impossible beyond basketball. That was when he discovered the BrainCo Intelligent Bionic Hand. “I still remember the moment I first achieved precise control of each finger—it felt as if my lost right hand had returned. The feeling is indescribable,” Jian recalled.

 

Jian playing the piano

With the Intelligent Bionic Hand, Jian has since conquered the demanding sport of rock climbing, proving to himself and others that no challenge is insurmountable. He later joined BrainCo, where he now dedicates himself to introducing bionic hands to more people in need. “I hope to use my personal experience to help others like me—bringing them the power of technology and helping them regain hope in life,” he said with conviction.

Jian rock climbing
Jian rock climbing

Jian playing video games
Jian playing video games

BrainCo was founded in 2015 and incubated by the Harvard Innovation Lab (i-Lab). Since its inception, it has emerged as a global leader in non-invasive brain-computer interface (BCI) technology.

BrainCo actively contacts social organizations and caring enterprises, encourages them to participate in public welfare projects, and ultimately allows disabled people who cannot afford prostheses to install smart prostheses free of charge, and improves the employment skills of disabled people to help them return to society.

Midea XPRESS MASTER Kitchen Revolutionizes Cooking Routines at IFA 2025

BERLIN, Sept. 6, 2025 /PRNewswire/ — Midea Group, a 2025 Fortune Global 500 company, has unveiled new XPRESS MASTER kitchen technologies. Between early meetings, school drop-offs, and rush-hour commuting, Midea’s XPRESS MASTER proves that efficiency doesn’t mean to compromise on delicious, healthy meals.


A Comprehensive Time-Saving Culinary Solution

The Induction Cooktop is the first versatile solution, featuring the XpressHeat technology that heats up cooking surfaces in seconds. Oats simmer to creamy, milk warms perfectly—ready for a latte to perk up your morning. Its intelligent settings ensure that a pot never bubbles over and chocolate never overcooks.

To save time and stress on dinner—especially after a tiring day—the Dual-Zone Air Fryer comes to the rescue. It features two completely separate chambers, each offering independent cooking settings that produce potato fries crisping on one side while turning salmon tender on the other without flavor transferring.

For special occasions, the XpressGrill Steak Oven achieves steakhouse quality without leaving home. Leveraging graphene heating technology and a premium cast iron pan, the XpressGrill Steak Oven sears meat to perfection without the need for flipping.

XPRESS MASTER is Available Across Midea’s Innovations

Across the XPRESS MASTER, every product delivers hallmark convenience. The Twin Convection Oven roasts chicken and bakes a delicate tart side by side perfectly without flavor overlapping. The Combination Oven combines steaming, baking, microwaving, and air frying in one. Sensing the pace of cooking, the Smart Range Hood can automatically adjust its performance.

The Light Meal Cooker quickly turns simple ingredients into wholesome grain bowls and tender proteins. Besides, the Micro Pressure Cooker creates weeknight-ready stews while the Built-in Compact Oven reheats bread to freshly-made perfection.

In life, time is the most important currency, and Midea’s XPRESS MASTER technologies save them wherever they can.

About Midea & Midea Group

Midea is one of over 10 brands within the Smart Home Business of Midea Group.

Established in 1968, Midea Group is a leading global technology company, ranked #246 on the 2025 Fortune Global 500 list. As one of the world’s largest home appliance manufacturers, Midea streamlined its core units into six high-growth business pillars to pave the new future growth path in 2025: Smart Home, Industrial Technology, Building Technology, Robotics and Automation, Midea Healthcare and Annto Logistics.

www.midea-group.com 

www.midea.com 

Midea SPACE MASTER Home Appliances Redefine Space Efficiency at IFA 2025

BERLIN, Sept. 6, 2025 /PRNewswire/ — Midea Group, a 2025 Fortune Global 500 company, has placed the SPACE MASTER appliances in the limelight at IFA 2025. Built around the idea of “Same Size, Big Surprise,” the SPACE MASTER series redefines how much usable space users can expect from standard-sized appliances.


Mega Capacity, Advanced Performance 

SPACE MASTER minimizes its footprint while delivering exceptional functionality. The hero product SPACE MASTER Refrigerator offers an industry-leading 443L —effective capacity surpassing the combined usable space of Midea’s previous 336L Combi refrigerator, 66L mini fridge and 31L freezer—plus a 130L freezer and a 47% larger produce compartment. Inside, its Infinite Shelf and Door Bin system can be rearranged to accommodate oversized items like tall milk cartons, birthday cakes, or party-sized beverage containers.

When the evening sink is piled high, the SPACE MASTER Dishwasher becomes the cleanup hero. Designed with a 3-Layer Rack System, it holds up to 16 place settings with room for everything from oversized baking trays to tall stemware. Once activated, the Dishwasher’s rotating sprays target every gap and crevice, leaving no trace of grease or crumbs behind.

After the chaos of mealtime settles, the SPACE MASTER Washer-Dryer turns the tedious laundry into a breeze. Its oversized drum holds an entire bedding set or a week’s worth of clothes and the machine’s PowerMix Spray technology ensures that detergent seeps deep into every fiber.

The Complete Appliance Suite for a Clutter-Free Home

The rest of the SPACE MASTER family carries the same philosophy. The Oven produces delicious roasts and large feasts without requiring a larger kitchen. The Air Fryer offers up to 45 percent more cooking area compared to a conventional 8-liter air fryer. Finally, The Air Conditioner provides exceptional cooling with an ultra-slim profile and an understated design. Through mastering space, SPACE MASTER empowers users to master their lifestyles.

About Midea & Midea Group

Midea is one of over 10 brands within the Smart Home Business of Midea Group.

Established in 1968, Midea Group is a leading global technology company, ranked #246 on the 2025 Fortune Global 500 list. As one of the world’s largest home appliance manufacturers, Midea streamlined its core units into six high-growth business pillars to pave the new future growth path in 2025: Smart Home, Industrial Technology, Building Technology, Robotics and Automation, Midea Healthcare and Annto Logistics.

www.midea-group.com
www.midea.com 

Midea Showcases Transformative Innovations for ‘Master Your Home’ at IFA 2025

BERLIN, Sept. 6, 2025 /PRNewswire/ — At IFA 2025, Midea debuted customer-centric solutions under the theme “Master Your Home” for European homes—comfort, energy and space with superior performance.

As the No.1 Smart Home Appliances Brand, Midea also proudly unveiled its upcoming main partner sleeve sponsorship with FC Barcelona.


Five Suites, One Home: The New Integrated Landscape

Midea’s SPACE MASTER collection minimizing footprint while delivering exceptional functionality set a new benchmark for space-efficiency, while the XPRESS MASTER range was engineered to reclaim time without compromising cooking quality.

The exhibition is followed by SMART MASTER and ECOMASTER technologies, where AI automates energy management and adjusts settings proactively for optimal experiences.

Comprising the Essenza, Ispira and Eleva Series, the collection of Midea Built-In Kitchen Suites balances integrated elegance of timeless Milanese design with intelligent functionality.

The Scenario Touch: Enhancing Domestic Effortlessness

The CHILL MASTER Refrigerator simplifies daily hydration with its OneTouch AutoFill dispenser, delivering hands-free ice and water in four options while maintaining flexible storage.

Meanwhile, the Flow-In Hob 3.0 liberates more cabinet space while maintaining a sleek appearance. The One Oven combines an air fryer, microwave, steamer and oven into one versatile solution for all culinary needs. The Titan Dishwasher can effortlessly clean full sets of dishes, bowls and cutlery within spacious 16-place interior.

Beyond the kitchen, the Raynor Heater delivers steady warmth even at -40°C, housed in an award-winning Nordic-inspired design that balances performance and elegance.

For laundry, the 28-Inch Heat Pump Washer-Dryer uses advanced heat pump technology to dry clothes with significantly less energy and gentler, fabric-friendly heat.

The Multi-Brand Portfolio 

Leading the portfolio of Midea Group for high-end home living, the century-old German luxury kitchen brand Küppersbusch showcased its distinctive design and ultra-luxury craftsmanship. European-born TEKA introduced its globally first Van Gogh Series kitchen appliances, seamlessly integrating European elegance into modern homes.

Besides, COLMO and Eureka both launched their new flagship series to the stage.

About Midea & Midea Group

Midea is one of over 10 brands within the Smart Home Business of Midea Group.

Established in 1968, Midea Group is a leading global technology company, ranked #246 on the 2025 Fortune Global 500 list. As one of the world’s largest home appliance manufacturers, Midea streamlined its core units into six high-growth business pillars to pave the new future growth path in 2025: Smart Home, Industrial Technology, Building Technology, Robotics and Automation, Midea Healthcare and Annto Logistics.

www.midea-group.com

www.midea.com

 

Hohem Showcases AI Gimbal Innovation at IFA 2025, Expanding into the Professional Creation Sphere


BERLIN, GERMANY – Media OutReach Newswire – 6 September 2025 – Hohem, a global innovator in AI gimbal technology, officially debuted at IFA this year, showcasing a powerful lineup that solidifies its dominant position in the consumer market. By pioneering innovations like edge AI tracking and the world’s first detachable touchscreen remote, Hohem has reshaped the smartphone content creation experience. This strategic foundation now signals the company’s bold expansion into professional commercial creation.

Since launching the world’s first AI tracking gimbal in 2016, Hohem has led innovation for creators worldwide. Its products dominate major platforms, ranking as the #1 gimbal brand on TikTok in the U.S.

Hohem iSteady V3 Ultra: Best AI Gimbal for Starters

Powered by a highly-trained AI that utilizes a CNN-based deep learning algorithm, the Hohem iSteady V3 Ultra makes capturing professional-quality moments effortlessly simple. It’s now available on the Amazon store, priced at £169 / €189. Key features include:

  • Advanced AI Tracking: Multimodal AI trained on millions of scenes enables precise face, pet, vehicle, and object tracking with seamless re-identification and ultra-fast motor response.
  • Universal Compatibility: Works with native smartphone cameras and all third-party apps—perfect for filming, streaming, and meetings.
  • Integrated Touchscreen Remote: Detachable 1.22″ screen offers live view and one-tap control from up to 10 meters.
  • Versatile Design: Features a built-in 205mm extension pole, 360° infinite pan tracking, and a three-color adjustable fill light.

Hohem iSteady M7: Ultimate AI Gimbal for Smartphone Creation

The iSteady M7 redefines smartphone gimbals with the world’s first detachable touchscreen control and upgraded AI tracking—no app needed. Designed for pros, it supports a 500g payload, features 360° RGB and CCT fill lights, and has earned the IFA Innovation Award for Best in Design.

Hohem iSteady MT3 Series: AI Gimbal for Professional Content Creation

Slated for release in Q4 2025, the MT3 Series includes two models: iSteady MT3 Pro for professional commercial production and iSteady MT3 for effortless content creation.

Commitment to Every Creator

Hohem, the first to integrate AI into gimbals, has consistently delivered smart imaging solutions that elevate creativity. Now, it’s expanding its innovation into the professional camera stabilizer market.

Hohem invites all attendees to visit Booth H20-143 at IFA to experience its latest smart gimbals firsthand.

The issuer is solely responsible for the content of this announcement.

About Hohem

Hohem is a global leading brand in the AI gimbal field, dedicated to exploring the endless possibilities of AI in imaging. Guided by the brand philosophy “Make the Moment,” we empower everyone to effortlessly capture and share their most memorable moments. Hohem consistently redefines industry standards and inspires creativity worldwide, with innovative gimbals that have been chosen by customers in over 50 countries. Our product lines include the consumer-grade iSteady V Series for smartphone users, the iSteady M Series designed for smartphone enthusiasts, and the professional-focused iSteady MT Series.

For more product information, please visit the website or check out the here.

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